Industry · municipality
Toy Shop Industry in Senja: A Comprehensive Analysis
Economic Overview, Key Statistics, and Outlook for Founders and Local Decision-Makers in the Toy Shop Sector in Senja Municipality, Troms og Finnmark County, Norway
Executive Summary of the Toy Shop Industry in Senja
Toy shop is a small but dynamic industry in Senja. In 2025, there are two registered companies in the industry, with a total of 5 employees. In recent years, the industry has been characterized by large variations in revenue and number of employees, with a sharp decline in 2020 and 2021 followed by a gradual increase since. The EBITDA margin for the one operating company is 16%, indicating a relatively good operational financial position. The industry is concentrated in Finnsnes, and there are no bankruptcy registrations among the companies during the period.
Economic Trends for the Toy Shop Industry
Revenue and Employees
Revenue has been highly variable in recent years:
| Year | Revenue (NOK) | Year-over-Year Change |
|---|---|---|
| 2016 | 7.5M | - |
| 2017 | 7.3M | -3.0% |
| 2018 | 7.0M | -3.9% |
| 2019 | 2.3M | -67.6% |
| 2020 | 1.8M | -18.9% |
| 2021 | 4.3M | +130.7% |
| 2022 | 3.6M | -16.2% |
| 2023 | 3.9M | +7.8% |
| 2024 | 5.8M | +51.6% |
| 2025 | 6.2M | +5.6% |
Number of employees has also been unstable:
| Year | Number of Employees | Year-over-Year Change |
|---|---|---|
| 2016 | 14 | - |
| 2017 | 12 | -14.3% |
| 2018 | 14 | +16.7% |
| 2019 | 18 | +28.6% |
| 2020 | 5 | -72.2% |
| 2021 | 3 | -40.0% |
| 2022 | 4 | +33.3% |
| 2023 | 3 | -25.0% |
| 2024 | 5 | +66.7% |
| 2025 | 4 | -20.0% |
The most significant decline in employees occurred in 2020, while revenue reached its lowest point in 2019 before a sharp increase in 2021.



Companies in the Toy Shop Industry in Senja
Registered Companies
There are 2 companies registered in the toy shop industry in Senja:
- Fryd Og Gammen Finnsnes (Skolegata 2, Finnsnes)
- Organizational form: AS
- Founded: 2013-01-01
- Number of employees: 6
- EBITDA: NOK 914.9K
- EBITDA margin: 16%
- Total assets: NOK 3.2M
- Total liabilities: NOK 1.2M
- Vestnes Berntsen Våpen Ans (Trollvik, Finnsnes)
- Organizational form: ANS
- Founded: 1999-06-09
- Number of employees: 0
- EBITDA: NOK 0
- Total assets: NOK 0
- Total liabilities: NOK 0
Organizational forms for companies in the industry:
- AS: 1 company
- ANS: 1 company
Both companies are not bankrupt.
Geographic Distribution of Activity
Distribution of Activity
The industry is concentrated in Finnsnes:
- Finnsnes: 1 company, 6 employees, revenue NOK 5.6M, operating income NOK 5.6M, wages NOK 1.1M, operating profit NOK 906.9K, EBITDA NOK 914.9K, gross profit NOK 9.6M, total assets NOK 3.2M, total liabilities NOK 1.2M, revenue growth 4%, operating income per employee NOK 1.2M, EBITDA margin 16%, EBITDA per employee NOK 199.8K, gross profit margin 173%, operating profit margin 16%.
There are no registered companies in other parts of the municipality.

Operational Efficiency and Bankruptcies
There are no bankruptcy registrations for companies in the toy shop industry in Senja during the period. This indicates that the industry has been relatively stable, despite large variations in revenue and number of employees. Fryd Og Gammen Finnsnes has a high EBITDA margin of 16%, indicating a good operational financial position. Vestnes Berntsen Våpen Ans has no operating profit or employees, which may indicate that the company is not active in the industry.
Outlook for Founders in the Toy Shop Industry
Outlook for Founders
The toy shop industry in Senja shows signs of gradual growth after a sharp decline in 2020 and 2021. Revenue has increased by 5.6% from 2024 to 2025, and the number of employees has stabilized at 4 in 2025. Fryd Og Gammen Finnsnes has a high EBITDA margin, which could be a positive signal for new entrants. This suggests that there may be opportunities to establish oneself in the industry, especially with a focus on operational efficiency. However, it is important to be aware of the previous variations in revenue and number of employees, which may indicate an uncertain market development.
Conclusion
The toy shop industry in Senja is small but shows signs of gradual growth after a sharp decline in 2020 and 2021. With a relatively stable operational financial position among the operating companies and no bankruptcy registrations, the industry could be a potential market opportunity for new entrants. However, it is important to be aware of the previous variations in revenue and number of employees, which may indicate an uncertain market development. SmartGrunder can help founders explore potential addresses in the municipality for this industry.