Industry · municipality
The Toy Shop Industry in Stjørdal: An Analysis of Companies, Statistics, and Outlooks
A detailed assessment of the toy shop industry in Stjørdal with a focus on business, economy, and future opportunities for entrepreneurs and local decision-makers in the municipality.
Brief Overview of the Toy Shop Industry in Stjørdal
The toy shop industry in Stjørdal is a small but active sector with four registered companies. In 2025, there are a total of 24 employees in the industry, and combined sales amount to approximately 10.2 million NOK. The industry's EBITDA margin is 2%, indicating moderate profitability. There are no bankrupt companies in the industry, but variations in financial results are evident. The companies have both positive and negative development trends, highlighting both opportunities and challenges for future players.
Economic Trends and Key Figures
Sales and Employee Development
Sales in the toy shop industry in Stjørdal have been on a downward trend in recent years, with a decline of 7.1% from 2016 to 2017. A significant drop of 42.8% was recorded in 2018, followed by a mild increase of 10% in 2019. In 2025, sales stand at 10.2 million NOK, showing a gradual decline over time. Employee development has been more variable, with a sharp decline of 45% in 2019, but an increase of 33.3% from 2021 to 2022. In 2025, there are 12 employees, indicating a slight decline compared to 2026, where the number increases to 20 employees.
Economic Key Figures
The average EBITDA margin for the industry is 2%, and the average gross margin is 57%. This suggests that companies have relatively good cost control, but margins are pressured by competition and economic challenges. Total operating income for the industry in 2025 is 10.4 million NOK, with an operating result of 252,000 NOK.
Companies and Organizational Forms
Registered Companies in the Industry
The following companies are registered in the toy shop industry in Stjørdal:
| Company | Address | Number of Employees | Sales (2025) | EBITDA (2025) | Status |
|---|---|---|---|---|---|
| Merlin Kids Stjørdal As | Stokmovegen 2 | 11 | 7.2 million NOK | -158,000 NOK | Not bankrupt |
| Kids Outlet Hell 11 | Sandfærhus 24 | 10 | 0 NOK | 0 NOK | Not bankrupt |
| Pynt Til Fest As | Sandskoggata 10A | 2 | 2.7 million NOK | 298,000 NOK | Not bankrupt |
| Selskapsshop.no As | Værnesgata 9 | 1 | 444,000 NOK | 112,000 NOK | Not bankrupt |
Organizational Forms
All companies in the industry are registered as AS (limited liability company), indicating that this is a standard organizational form for this type of business in the municipality. No companies are registered as sole proprietorships or other organizational forms.
Geographic Distribution of Business
Distribution of Business in the Municipality
All four companies in the toy shop industry in Stjørdal are registered in the municipality's main town, Stjørdal. No activity is registered in other districts or municipalities. The distribution of employees and sales is therefore concentrated in Stjørdal, indicating that this is a central district for this type of business in the municipality.
Operational Dynamics and Bankruptcy Statistics
Bankruptcy Statistics and Operational Dynamics
There are no bankrupt companies in the toy shop industry in Stjørdal, indicating that the industry has been relatively stable over time. Nevertheless, there are significant variations in financial results between companies. For example, Selskapsshop.no As achieved a significant sales increase of 202% from 2024 to 2025, while Kids Outlet Hell 11 had no sales or operating income in 2025. This shows that there are both companies with good profitability and companies facing challenges.
Outlook for Future Players
The toy shop industry in Stjørdal shows a mix of opportunities and challenges. On one hand, there is a relatively stable business with no bankrupt companies, indicating that it is possible to operate such a business in the municipality. On the other hand, there are clear declines in sales and employees over time, which may be a signal that market conditions are pressured. However, companies like Selskapsshop.no As have shown that it is possible to achieve significant sales growth, which may indicate that it is possible to succeed in the industry with the right strategy. For entrepreneurs, it may be interesting to explore opportunities to combine physical stores with online sales, which can provide better market reach and increased profitability.
Conclusion
The toy shop industry in Stjørdal is a small but active sector with both opportunities and challenges. There are no bankrupt companies, indicating that it is possible to operate such a business in the municipality. Nevertheless, there are clear declines in sales and employees over time, which may be a signal that market conditions are pressured. For entrepreneurs, it may be interesting to explore opportunities to combine physical stores with online sales, which can provide better market reach and increased profitability. SmartGrunder can help entrepreneurs find suitable locations and strategies to run a successful toy shop in Stjørdal.