Toy Shop Industry in Stord: Current Status and Outlook

The toy shop industry in Stord is a small but stable sector with two registered companies. Lekeplaneten Stord As is the most actively operating company with 7 employees and annual revenue of 6.2 million NOK. Vestland Kapital As, however, has no activities and no employees. The industry has shown variations in sales and employees over time, but has maintained a positive operating profit margin of 5% and a gross profit of 51%. Outlooks for the future indicate a gradual stabilization after a decline in 2022–2023, with an improvement in 2025.

Sales for the toy shop industry in Stord have shown variations over time, with an increase from 5.7 million NOK in 2016 to a maximum of 7.3 million NOK in 2021, followed by a decline to 5.8 million NOK in 2024. In 2025, an improvement was recorded at 6.1 million NOK. The number of employees has been more unstable, with a decline from 26 employees in 2016 to 7 employees in 2026. The EBITDA margin has remained at 5%, and the gross profit has been at 51% over time.

Two companies are registered in the toy shop industry in Stord:

1. Lekeplaneten Stord As (Ringvegen 44, Stord)

• Organizational form: AS
• Founded: 2002-08-16
• Employees: 7
• Sales: 6.2 million NOK
• Operating profit: 315,000 NOK
• EBITDA: 323,000 NOK

1. Vestland Kapital As (Torget 8, Stord)

• Organizational form: AS
• Founded: 2021-02-01
• Employees: 0
• Sales: 0 NOK
• Operating profit: 0 NOK
• EBITDA: 0 NOK

The organizational form AS is the only one registered in the industry, with one company actively operating.

All activities in the toy shop industry in Stord are concentrated in the Stord area. One company (Lekeplaneten Stord As) is registered with 7 employees and annual revenue of 6.2 million NOK. No activities are registered in other city districts or municipalities in Vestland County.

The industry has been relatively stable regarding bankruptcy. Lekeplaneten Stord As is still in operation, while Vestland Kapital As has no activities. No bankruptcy cases are registered in the industry in recent years. This indicates that the industry has a certain level of resilience, even though some companies have shown weaknesses in operating profit and employees.

For founders in the toy shop industry in Stord, it is important to note the small-scale market structure and limited competitors. Although the industry has shown variations in sales and employees, it has maintained a positive operating profit margin. A potential advantage is the local focus, with a concentration of activities in Stord. Founders should consider leveraging existing customer bases and collaborating with local actors to strengthen market position. SmartGrunder can help find suitable locations in Stord for this industry.

Compared to the broader industry public administration and defense in Stord, which has four companies, the toy shop industry shows a smaller market share. The broader industry has a similar sales development, but with a more stable employee count. Peer companies in the broader industry include Solli Garn Og Hobby (hobby market), although these do not operate in the toy shop sector. The broader industry has a larger number of companies, but the toy shop industry has a higher operating profit margin (5%) compared to 0% for some peer companies.

The toy shop industry in Stord is a small but stable sector with two companies. Although the industry has shown variations in sales and employees over time, it has maintained a positive operating profit margin. Founders should consider opportunities in a market structure with few competitors and a local focus. At the same time, they should be aware of the challenges that follow from a decline in employees and variable sales development. SmartGrunder can help find suitable locations in Stord for this industry.