Industry · municipality
Toy Shop Industry in Sunnfjord: Current Status and Outlook
An analysis of the toy shop sector in Sunnfjord municipality, Norway, based on company data, sales trends, and employment statistics from 2016 to 2025.
Executive Summary
The toy shop industry in Sunnfjord has shown relative stability over the past few years, with a combination of established businesses and a few new companies. In 2025, there are 5 registered companies in the industry, employing a total of 20 people. Although there have been variations in the number of employees and sales over time, the industry has managed to recover after a decline in 2018. There are no bankruptcy registrations among the companies in the industry, indicating a certain level of economic stability. Future prospects appear positive, especially with increasing sales and margins.
Economic Overview
Over the past few years, sales in the toy shop industry in Sunnfjord have shown variations, with a decline of 25.7% from 2017 to 2018, followed by an increase of 36.2% from 2019 to 2020. In 2025, sales reached NOK 29.5 million, representing a 4.0% increase compared to 2024. The number of employees has also shown variations, with a decline of 37.5% from 2024 to 2025, but an increase of 10.3% from 2023 to 2024. This shows that the industry has been affected by various factors over time, but has managed to stabilize.



Companies in the Industry
There are 5 companies registered in the toy shop industry in Sunnfjord, with the following details:
- Gyngehesten As (Naustdalsvegen 1B, Førde): 14 employees, operating income NOK 19.4 million, EBITDA NOK 2.4 million.
- Ringo Førde As (Storehagen 9, Førde): 5 employees, operating income NOK 4.4 million, EBITDA NOK 130,000.
- Hobbyspesialisten As (Langebruvegen 9, Førde): 1 employee, operating income NOK 6.3 million, EBITDA NOK 518,000.
- M. Kandal Skafferietdekorutleige (Angedalsvegen 772, Førde): 0 employees, operating income NOK 0.
- M. Kandal Skafferietdekorutleige (Angedalsvegen 772, Førde): 0 employees, operating income NOK 0.
Most companies are organized as AS, with a few as ENK (sole proprietorships). Hobbyspesialisten As has been the only company with negative income growth (-21%) in 2024.
Business Geography
All 5 companies in the toy shop industry in Sunnfjord are registered in Førde. In Førde, the industry has a total operating income of NOK 30.1 million, with 20 employees and an EBITDA margin of 10%. The key economic indicators include an operating income per employee of NOK 1.5 million and a gross margin of 39%. This shows that Førde is the main area for the industry within the municipality.

Business Dynamics
There are no bankruptcy registrations among the companies in the toy shop industry in Sunnfjord, indicating a certain level of economic stability. However, the number of employees has shown significant variations over time, with a decline of 37.5% from 2024 to 2025. This may be due to various factors such as market changes or internal conditions within the companies. Despite these variations, the industry has managed to maintain a relatively stable operation.
Outlook
Outlooks for the toy shop industry in Sunnfjord appear positive, especially with increasing sales and margins over the past few years. Sales have increased by 4.0% from 2024 to 2025, and the EBITDA margin has improved to 10%. This suggests that the industry has a strong market position and potential for further growth. For entrepreneurs, this is a good sign that there are opportunities to establish themselves in the municipality, especially with a focus on leveraging existing structures and market conditions.
Conclusion
The toy shop industry in Sunnfjord has proven to be stable and resilient over the past few years, with a combination of established companies and a few new initiatives. With increasing sales, margins, and a certain level of economic stability, prospects appear positive. For entrepreneurs, this is a good opportunity to establish themselves in the municipality, especially with a focus on leveraging existing structures and market conditions. SmartGrunder can help find suitable addresses in Sunnfjord for this industry.