Industry · municipality
Toy Shop Industry in Time: A Comprehensive Analysis
Economic Overview, Company Landscape, and Future Outlook in the Municipality of Time, Norway (Rogaland County) for the Toy Shop Industry (Industry ID: 1751) and Its Broader Parent Category 'public administration and defense' (Industry ID: 18). This analysis is generated for 'toy
Executive Summary
Overview of the Industry
The toy shop industry in Time is a small but active sector with three registered companies. Most of the companies are AS companies, and there is a mix of businesses with high and low revenues. The industry has experienced both strong growth periods and challenges, reflected in fluctuating sales figures over time. Bryne is the only area in the municipality where toy shop companies operate, showing a concentration of activity in this neighborhood.
Economic Overview
The toy shop industry in Time has shown significant fluctuations in sales and number of employees over time. Sales experienced a dramatic decline in 2018, but recovered strongly in 2019 and 2020. The highest sales reached 33.2 million NOK in 2021, before decreasing to 23.5 million NOK in 2024. The number of employees has also been unstable, with a peak of 21 employees in 2021 and a decline to 16 employees in 2026. The table below shows detailed year-over-year changes:
| Year | Sales (NOK) | Employees | Year-over-Year Change (Sales) | Year-over-Year Change (Employees) |
|---|---|---|---|---|
| 2016 | 12.8M | 16 | - | - |
| 2017 | 13.7M | 17 | +7.0% | +6.2% |
| 2018 | 3.1M | 13 | -77.5% | -23.5% |
| 2019 | 16.1M | 17 | +422.5% | +30.8% |
| 2020 | 26.0M | 18 | +61.0% | +5.9% |
| 2021 | 33.2M | 21 | +28.1% | +16.7% |
| 2022 | 30.3M | 21 | -8.8% | 0.0% |
| 2023 | 28.8M | 19 | -4.9% | -9.5% |
| 2024 | 23.5M | 16 | -18.3% | -15.8% |
| 2025 | 25.3M | 17 | +7.6% | +6.2% |
| 2026 | 23.5M | 16 | -5.9% | -5.9% |



Companies in the Industry
There are three registered companies in the toy shop industry in Time:
- Extra Leker As Avd Bryne (Jupitervegen 2, Bryne) – AS company structure, 11 employees, high revenue, and positive EBITDA.
- Koinonia As (Jupitervegen 2, Bryne) – AS company structure, 5 employees, low revenue, and negative EBITDA.
- Cardshop.no Da (Storgata 30, Bryne) – DA company structure, 0 employees, no revenue or EBITDA.
The table below shows company structures and key figures:
| Company Structure | Number of Companies | Number of Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| AS | 2 | 16 | 25.3M | 1.6M |
| DA | 1 | 0 | 0 | 0 |
Business Geography
All three companies in the toy shop industry in Time are located in Bryne, which is the only area in the municipality where this industry is active. Bryne has 3 companies, 16 employees, and an operating revenue of 29.7 million NOK. This shows a clear concentration of activity in this neighborhood, which can be an advantage for new companies looking to establish themselves in the municipality.

Business Dynamism
The toy shop industry in Time has been relatively stable in terms of bankruptcy statistics, with none of the registered companies having gone bankrupt. However, Koinonia As shows a negative EBITDA of -114,000 NOK, which may indicate economic challenges. Cardshop.no Da has no revenue or employees, which may indicate a recently established or weakly operating business. These challenges should be considered by new entrepreneurs considering establishing themselves in the industry.
Outlook
Outlook for Entrepreneurs
The toy shop industry in Time shows potential for growth, especially after the strong sales figures in 2020 and 2021. This can be an advantage for new companies looking to establish themselves in the municipality. However, entrepreneurs should be aware of the fluctuating sales figures and the economic challenges indicated by Koinonia As. Bryne is the only area in the municipality where this industry is active, which can provide benefits from existing infrastructure and customer base in the area. SmartGrunder can help entrepreneurs find suitable addresses in Time for this industry.
Outlook for the Broader Industry
The broader industry public administration and defense in Time has a similar development in terms of number of employees and sales as the toy shop industry, but with more companies (4) in this category. The only peer company in this category that is not in the toy shop industry is Trion Dagfinn Andersen (hobby market), which has 0 employees and 0 sales. This shows that the broader industry has a wider variation of businesses, while the toy shop industry is more specialized. Entrepreneurs should consider how they can differentiate themselves from both the toy shop industry and the broader category.



Other companies in offentlig administrasjon og forsvar (not in toy shop)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Trion Dagfinn Andersen | hobby store | Olav Kyrres gate 7, 4345 Bryne | NOK 0 | 0 | NOK 0 |
Conclusion
The toy shop industry in Time is a small but active sector with growth potential, especially in Bryne. The fluctuating sales figures and economic challenges indicated by certain companies should be carefully considered by new entrepreneurs. The broader industry public administration and defense has a wider variation of businesses, which can provide opportunities for differentiation. SmartGrunder can help entrepreneurs find suitable addresses in Time for this industry.