Toy Shop in Tromsø

Industry Overview

The toy shop industry in Tromsø consists of 9 registered companies, with a total of 21 employees in 2026. The industry has shown a weak positive development in recent years, with a sales increase of 7.6% from 2024 to 2025. However, the number of employees decreased by 4.5% during the same period. There is a clear variation in business results between companies, with some achieving high margins (up to 161%) and others having lower margins. The industry has not recorded any bankruptcies in recent years, indicating a stable business environment.

The toy shop industry in Tromsø has experienced a complex economic development in recent years. Sales showed a decline of 15.1% from 2016 to 2017, but then increased by 50.9% from 2018 to 2019. The most recent data shows that sales in 2025 were NOK 37.5 million, which is an increase of 7.6% compared to 2024. The number of employees has shown a more gradual decline, with a reduction of 4.5% from 2025 to 2026. This indicates that the industry has had an uneven development, with both periods of strong growth and decline.

In Tromsø, there are 9 companies registered in the toy shop industry. The most represented organizational form is AS, with 3 companies. The key companies include:

• Extra Leker Tromsø As (Kvaløyvegen 1A, Tromsø) – 12 employees, sales of NOK 25.7 million
• Fryd & Gammen Polarsenteret (Heilovegen 19, Tromsø) – 5 employees, sales of NOK 5.9 million
• Stor & Liten Pyramiden (Solstrandvegen 47, Tromsdalen) – 4 employees, sales of NOK 6.0 million

There are also several companies with 0 employees, such as Blb Tessem Sørensen and Detective For A Day As, which have not reported any revenues. This shows that the industry has a mix of established companies and new, startup businesses.

Toy shop activity in Tromsø is divided into two main areas:

1. Tromsø – 2 companies, 17 employees, sales of NOK 31.6 million
2. Tromsdalen – 1 company, 4 employees, sales of NOK 6.0 million

Tromsø has a higher concentration of companies and employees compared to Tromsdalen. This suggests there are more business opportunities and a higher level of competition in the center of the municipality. Tromsdalen, however, has companies with higher margins (up to 161%), which may indicate a specialized business model.

The toy shop industry in Tromsø has shown relatively stable development in recent years, with no registered bankruptcies. This indicates that the industry has a good degree of business resilience. However, there has been a gradual decline in the number of employees, from 27 in 2024 to 21 in 2026. This may indicate an increase in automation or a reduction in the number of companies. There is also a clear variation in business results between companies, with some achieving high margins and others having lower margins.

Outlook for Entrepreneurs

The toy shop industry in Tromsø shows potential for entrepreneurs, especially in standalone companies and new businesses. With a stable business environment and no bankruptcy registrations, it may be a good time to start a new business. There are also opportunities to leverage the high margins shown by some companies. Entrepreneurs should, however, be aware of the gradual decline in the number of employees, which may indicate an increase in competition and a reduction in business opportunities.

The broader industry2 grouping public administration and defense in Tromsø has a higher number of companies (10) compared to the toy shop industry (9). Sales in this grouping have shown a more stable development, with an increase of 11.3% from 2024 to 2025. The number of employees has also shown a more stable development, with a decline of 13.9% from 2024 to 2025. This shows that public administration and defense have a more stable business environment compared to the toy shop industry. However, the toy shop industry has higher margins in some companies, which may indicate a more efficient business model.

The toy shop industry in Tromsø has shown relatively stable development in recent years, with an increase in sales and a gradual decline in the number of employees. The industry has a mix of established companies and new businesses, which shows a good degree of business resilience. There are opportunities for entrepreneurs, especially in standalone companies and new businesses. However, entrepreneurs should be aware of the gradual decline in the number of employees and competition in the industry. With a stable business environment and no bankruptcy registrations, it may be a good time to start a new business in Tromsø.