Industry · municipality
Toy Stores in Trondheim
An analytical article about the industry, companies, and prospects in the municipality of Trondheim
Executive Summary
Other Observations
Trondheim has a relatively stable industry structure for toy stores, with 16 registered companies in the municipality. However, there is significant variation in operations between companies, with some operating with high revenues and others with lower or negative results. There are no registered bankruptcies in the industry, indicating a relatively stable industry. Trondheim also has a broad geographical presence, with activity both in the city center and areas such as Tiller. This can be an advantage for entrepreneurs seeking to establish themselves in the municipality, as it provides opportunities to find locations with varying competitiveness and market share.
Economic Overview
In Trondheim, the toy store industry has experienced variations in sales and number of employees over time. According to data from 2025, sales in the industry have increased by 15.6% compared to 2024, indicating a positive development. The number of employees has also increased by 18.6% over the same period. This may suggest that the industry has been a focus for investments and development in the municipality. There is also a positive development in the EBITDA margin, which has increased from 5% to 7% over the same period. This may indicate that companies in the industry have been able to increase their efficiency and reduce costs.



Companies in the Industry
In Trondheim, there are 16 registered companies in the toy store industry. The most well-known companies in the industry are Merlin Kids Lade As, Extra Leker Trondheim As, and Brikkebutikken As Avd Trondheim. These companies have relatively high revenues and a high number of employees. There are also several companies with lower revenues and fewer employees, such as Partytime Trondheim As and Dinpynt As. There are also several companies with negative revenues, such as Party Store As and Altino As. This may indicate that there is a large variation in operations within the industry, with both companies that have a strong financial situation and companies with a weaker financial situation.
Business Geography
In Trondheim, the toy store industry is present in several areas, with a focus on Trondheim and Tiller. In Trondheim, there are 6 registered companies with 41 employees and a sales volume of NOK 10.8 million. In Tiller, there are 3 registered companies with 29 employees and a sales volume of NOK 35.5 million. This shows that Tiller has a larger industry presence than Trondheim. There is also a large variation in sales and number of employees between the different companies in the industry. For example, Extra Leker Trondheim As has a sales volume of NOK 29 million and 13 employees, while Partytime Trondheim As has a sales volume of NOK 6.5 million and 5 employees.

Business Dynamism
In Trondheim, the toy store industry has experienced variations in operations over time. There are no registered bankruptcies in the industry, indicating that companies have been able to remain operational. There is also a positive development in the number of employees, which has increased by 18.6% over the past years. This may indicate that the industry has been a focus for investments and development in the municipality. There is also a positive development in the EBITDA margin, which has increased from 5% to 7% over the same period. This may indicate that companies in the industry have been able to increase their efficiency and reduce costs.
Outlook
For entrepreneurs considering establishing themselves in the toy store industry in Trondheim, there are several positive signals. There is a relatively stable industry with a good financial situation for the most well-known companies. There is also a large variation in operations, which can provide opportunities to find locations with varying competitiveness and market share. There is also a positive development in the number of employees and EBITDA margin, indicating that the industry has been a focus for investments and development in the municipality. This can be an advantage for entrepreneurs seeking to establish themselves in the municipality, as it provides opportunities to find locations with varying competitiveness and market share.
Outlook for the Overarching Category
For the overarching category 'public administration and defense' in Trondheim, data from 2025 shows that sales have increased by 1.0% compared to 2024, indicating a positive development. The number of employees has also increased by 17.6% over the same period. This may indicate that the industry has been a focus for investments and development in the municipality. There is also a positive development in the EBITDA margin, which has increased from 5% to 7% over the same period. This may indicate that companies in the industry have been able to increase their efficiency and reduce costs. There are also more companies in the overarching category with high revenues and a high number of employees, such as Selfmade Norge As Avd Trondheim and Panduro Hobby Fjordg Trondheim. This may provide opportunities to find locations with varying competitiveness and market share.



Other companies in offentlig administrasjon og forsvar (not in toy shop)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Selfmade Norge As Avd Trondheim | hobby store | Østre Rosten 4B, 7075 Tiller | NOK 22.7M | 18 | NOK 696.4K |
| Panduro Hobby Fjordg Trondheim | hobby store | Fjordgata 50, 7010 Trondheim | NOK 11.2M | 7 | NOK 459.3K |
| Panduro Hobby Sirkus Shop Trheim | hobby store | Falkenborgvegen 5, 7044 Trondheim | NOK 8.3M | 8 | NOK 338.4K |
| Arti Læll M As | party shop | Kongens gate 8|Mercursenteret, 7011 Trondheim | NOK 8.6M | 7 | NOK 95.0K |
Conclusion
Trondheim has a relatively stable industry structure for toy stores, with 16 registered companies in the municipality. However, there is significant variation in operations between companies, with some operating with high revenues and others with lower or negative results. There are no registered bankruptcies in the industry, indicating a relatively stable industry. Trondheim also has a broad geographical presence, with activity both in the city center and areas such as Tiller. This can be an advantage for entrepreneurs seeking to establish themselves in the municipality, as it provides opportunities to find locations with varying competitiveness and market share.