Toy Shop Industry in Ullensaker: A Comprehensive Analysis

Industry Overview

The toy shop industry in Ullensaker consists of 8 companies, distributed across two districts: Jessheim and Kløfta. The most active segment is Jessheim, which has 6 companies and 28 employees. Kløfta has two companies, but no activity in 2025. The industry has shown strong employee growth in 2026, with 38 employees, and an 8% sales increase from 2025 to 2026. The EBITDA margin stands at 13%, indicating good operational efficiency for active companies.

Sales and Employee Development:

The industry experienced a sales decline from 2016 to 2024, but an 8% increase in 2026. Employee numbers grew by 52% from 2025 to 2026, indicating increased operational activity. Jessheim had an operating income of 22.9M NOK in 2025 and an EBITDA of 3.1M NOK, with an EBITDA margin of 13%.

The industry has 8 companies, 3 of which are ASs and 2 are ENKs. The key companies are:

1. Kanutten As (Jessheim): 28 employees, 22.9M NOK operating income, 3.1M NOK EBITDA.
2. Fest Og Ballong As (Kløfta): 10 employees, but no activity in 2025.
3. Kids Outlet Kløfta 8 (Kløfta): 10 employees, but no activity in 2025.

The newest companies, Dambakken Retromania and Drømmefesten As, have no activity yet. Kanutten Holding As had a negative EBITDA of -63.0K NOK in 2025, which may indicate operational challenges.

The industry is most active in Jessheim, which has 6 companies and 28 employees. Kløfta has two companies, but no activity in 2025. Jessheim had an operating income of 22.9M NOK and an EBITDA of 3.1M NOK in 2025, while Kløfta had zero activity. Jessheim is therefore the most attractive district for new companies in the industry.

The industry has no bankruptcy registrations, indicating stable operations. However, several companies, such as Fest Og Ballong As and Kids Outlet Kløfta 8, had no activity in 2025. This may indicate challenges in establishing themselves in a competitive market. Kanutten As has shown stable growth in employees and sales, while Kanutten Holding As had a negative EBITDA in 2025.

Outlook for Entrepreneurs

The toy shop industry in Ullensaker shows potential, especially in Jessheim, where there is stable operations and employee growth. Kanutten As is a good example of a successful company with a high EBITDA margin. Entrepreneurs should consider establishing themselves in Jessheim, where there is a strong market-oriented infrastructure. However, there are challenges in competing with existing companies, and new companies must be prepared for a long time to break even.

The broader industry public administration and defense in Ullensaker has 9 companies and a higher sales volume than the toy shop industry. In 2025, the broader industry had sales of 34.8M NOK and 32 employees. One of the key peer companies is Panduro Hobby Jessheim Storsenter (hobby market), with 11.8M NOK sales and 9 employees. The broader industry has more stable growth than the toy shop industry, but the toy shop industry has a higher EBITDA margin.

The toy shop industry in Ullensaker has potential, especially in Jessheim, where there is stable operations and employee growth. However, there are challenges in competing with existing companies, and new companies must be prepared for a long time to break even. SmartGrunder can help entrepreneurs find suitable addresses in Ullensaker for this industry.