Industry · municipality
The Toy Shop Industry in Vågan: An Analysis of Companies, Statistics, and Outlooks
Economic Trends, Business Structure, and Opportunities for Entrepreneurs in Vågan Municipality
Executive Summary
The toy shop industry in Vågan is a small, concentrated sector with only one registered company, Tøa As, operating in Kleppstad. The sector has experienced strong fluctuations in recent years, with a significant decline in sales and number of employees after 2021. Although there are no registered bankruptcies in the sector, figures from Tøa As show that the company has been affected by a 50% drop in sales from 2020 to 2022. This underscores the need to analyze both economic and structural challenges in the industry.
Economic Overview
The industry has experienced dramatic fluctuations in sales and number of employees over time. The table below shows the development:
| Year | Sales (NOK) | Number of Employees |
|---|---|---|
| 2016 | 3.7M | 10 |
| 2017 | 3.8M | 12 |
| 2018 | 4.0M | 15 |
| 2019 | 3.6M | 4 |
| 2020 | 4.5M | 6 |
| 2021 | 4.2M | 5 |
| 2022 | 344K | 4 |
| 2023 | 290K | 1 |
| 2024 | 227K | 1 |
| 2025 | 113K | 1 |
The most significant decline in sales occurred between 2021 and 2022 (91.8%), while the number of employees fell from 15 in 2018 to 1 in 2023. This indicates a combination of market conditions and internal challenges for the single company in the sector.



Companies in the Industry
The industry in Vågan consists of one registered company:
- Tøa As (address: Tøa 6, Kleppstad)
- Legal Form: AS
- Founded: October 30, 2012
- Number of Employees: 1
- Bankruptcy Status: No bankruptcy
- Sales: 113,000 NOK (2025)
- EBITDA: 26,000 NOK
- Gross Profit: 69,000 NOK
- EBITDA Margin: 23%
The legal form AS is the only registered one in the industry, indicating that there are no other companies with different legal structures in the sector.
Business Geography
All activities in the toy shop industry in Vågan are concentrated in Kleppstad. Here, one company, Tøa As, operates as the only registered entity in the sector. There are no indications that activities take place in other districts or areas within the municipality.

Business Dynamics
The industry has been marked by significant fluctuations, but there are no registered bankruptcies in the sector. Tøa As has been in operation since 2012, but has experienced a sharp 50% decline in sales from 2020 to 2022. This may indicate challenges related to market conditions, bankruptcy risk, or changes in consumer preferences. No other companies in the industry have been registered to have influenced the dynamics.
Outlook
For entrepreneurs considering establishing themselves in the toy shop industry in Vågan, the figures reveal a very specific market structure. With one company in the sector and a significant decline in sales and employees, finding a stable foundation may be challenging. Nevertheless, there may be opportunities in a local market situation where a unique offering or differentiation could provide an advantage. SmartGrunder can help explore potential addresses in Vågan that could be profitable for a new player in the sector.
Conclusion
The toy shop industry in Vågan is a small, concentrated sector with one company that has been affected by strong fluctuations in sales and employees. Although there are no registered bankruptcies, figures from Tøa As show that the industry has been marked by market conditions that have led to a significant decline in activity. For entrepreneurs, it may be challenging to establish themselves in such a structure, but there may also be opportunities in a local market situation where a unique offering or differentiation could provide an advantage.