Toy Shop Industry in Vestby: Current Status and Outlook

Toy shop is a small but active sector in Vestby. In 2026, there are 7 companies registered in the industry, but the activity is spread out with varying scope. Two of the companies (Extra Leker Vestby As and Lekehuset Vestby As) have significant activity with employees and revenue, while several other companies operate with zero or minimal number of employees and revenue. The industry has been marked by variations in sales and number of employees over time, with a significant increase in 2020 followed by a decline in 2022. EBITDA margins are negative for the most active companies, which shows challenges in the operating result.

Sales and Employees Over Time

• Sales: In 2026, sales are at 19.5 million NOK, representing an increase of 4.6% compared to 2025. There have been large variations over time, with a peak at 25.6 million NOK in 2020 and a deep decline of 24.3% in 2022.
• Employees: The number of employees has varied between 15 and 24 over the last 10 years. In 2026, there are 15 employees, a decrease of 16.7% from 2025. There was a short-term increase in 2024, but a decline in 2026.

Economic Indicators

• The most active companies have a gross profit margin of 39%, but operating profit margin of -4% and EBITDA margin of -4%. This shows that operating costs exceed revenues for the most active companies, even though they have a relatively high gross profit margin.

Registered Companies in Vestby

• Extra Leker Vestby As (Vestbyveien 115): AS-organization form, 11 employees, sales of 19.7 million NOK, but with a negative EBITDA of -890,000 NOK and an operating result of -913,000 NOK.
• Lekehuset Vestby As (Senterveien 6): AS-organization form, 4 employees, but with zero sales and zero revenue.
• Neste Trekk As (Gamle Sonsvei 8): AS-organization form, 0 employees, with minimal sales of 5,000 NOK and negative EBITDA of -5,000 NOK.
• Ulen Drift Og Utvikling (Grøstadveien 3): ENK-organization form, 0 employees and zero revenue.
• Wilhelmsen Bricks (Randemsletta 10): ENK-organization form, 0 employees and zero revenue.

Organization Forms

• AS (2 companies): They dominate with 15 employees and high activity.
• ENK (5 companies): They have low activity, with zero employees and zero revenue.

Distribution of Activity in Vestby

• Vestby: The only district with activity in the industry. Here, there are 2 registered companies with 15 employees and sales of 19.7 million NOK. This shows that the industry is concentrated in Vestby, even though there are registered companies in Son and other areas with minimal activity.

Operational Dynamics and Bankruptcy Statistics

• Bankruptcy: There are no registered bankruptcies in the industry in Vestby over the last few years.
• Operating Result: The most active companies have negative EBITDA margins (-4%), which shows that operating costs exceed revenues. This may be due to high operating costs or low sales margin.
• Variations Over Time: Sales and number of employees have been unstable, with large fluctuations from year to year. This may be a consequence of market fluctuations, bankruptcy, or changes in operational strategy.

• Market Stability: Although the industry has been marked by variations, the recent increase in sales (4.6% in 2025) shows that there may be opportunities for growth. This may be a consequence of increased ownership or improved marketing.
• Competitiveness: The most active companies have a high gross profit margin (39%), which shows that they may have a strong position in the market. This may be an advantage for new entrants who want to establish themselves.
• Outside Vestby: It is possible to find addresses in Vestby that are natural for a toy shop, especially in areas with existing companies such as Extra Leker Vestby As and Lekehuset Vestby As. This may provide opportunities for cooperation or development of new websites.

The toy shop industry in Vestby is a small but active sector with both opportunities and challenges. Although there are 7 registered companies, the activity is spread out with varying scope. The most active companies have a high gross profit margin, but negative EBITDA margins, which shows that operating costs exceed revenues. This may be a challenge for new entrants, but the recent increase in sales (4.6% in 2025) shows that there may be opportunities for growth. Founders should consider establishing themselves in Vestby, especially in areas with existing companies, and use SmartGrunder to find natural addresses for a toy shop.