Industry · municipality
Toy Shop Industry in Vestvågøy: A Comprehensive Analysis
Economic Overview, Key Companies, and Outlook for Founders and Local Decision-Makers in Vestvågøy Municipality, Norway
Executive Summary of the Toy Shop Industry in Vestvågøy
The toy shop industry in Vestvågøy is small but dynamic. In 2025, there are two companies registered in the industry, but only one of these (Johansen Eliassen AS) has employees and operates actively. Sales have been unstable over time, with a peak in 2021 at 8.7 million NOK, but a decline to 5.7 million NOK in 2025. The number of employees has also been variable, with a peak of 15 in 2022 and a decline to 4 in 2025. The industry has an EBITDA margin of 12%, which indicates a relatively good operational efficiency for the operating companies.
Economic Overview of the Toy Shop Industry
Sales in the toy shop industry in Vestvågøy have been unstable over the past few years. The highest sales were achieved in 2021 with 8.7 million NOK, but there has since been a decline to 5.7 million NOK in 2025. Sales increased by 60% from 2020 to 2021, but have subsequently decreased by 17.2% from 2021 to 2022 and 26.5% from 2022 to 2023. In 2025, there is a small increase of 12.1% compared to 2024.
The number of employees has also been unstable. The highest number of employees was recorded in 2022 with 15 employees, but it has since declined to 4 employees in 2025. There is a significant decline of 50% from 2023 to 2024 and 20% from 2024 to 2025. There is an increase of 25% from 2025 to 2026, but this is an expected value and not final data.



Companies in the Toy Shop Industry in Vestvågøy
Two companies are registered in the toy shop industry in Vestvågøy:
- Johansen Eliassen AS – Storgata 8, Leknes. This company was founded in 2019 and has 6 employees. It has an operating income of 5.7 million NOK, an operating profit of 679,000 NOK, and an EBITDA of 688,000 NOK. The company has an AS organizational form and is not bankrupt.
- Emliro AS – Engbakken 50, Leknes. This company was founded in 2013 and has 0 employees. It has an operating income of 0 NOK and an EBITDA of -26,000 NOK. The company has an AS organizational form and is not bankrupt.
One AS is registered in the industry, and this company (Johansen Eliassen AS) has 6 employees and operates actively.
Business Geography for the Toy Shop Industry
All companies in the toy shop industry in Vestvågøy are registered in Leknes. There is one business in this district/area, and it has the following key figures:
- Number of employees: 6
- Operating income: 5.7 million NOK
- Sales income: 5.7 million NOK
- Wages: 1.1 million NOK
- Operating profit: 679,000 NOK
- EBITDA: 688,000 NOK
- Gross profit: 2.9 million NOK
- Total equity: 3.9 million NOK
- Total debt: 1.3 million NOK
- Sales growth: 11%
- EBITDA margin: 12%
- Gross margin: 50%
- Operating margin: 11%

Business Dynamics and Bankruptcy Statistics
The industry has been relatively stable in terms of bankruptcy, with no registered bankruptcies among the two companies in Vestvågøy. However, data shows that Emliro AS has a negative EBITDA of -26,000 NOK, which may indicate economic challenges. There is also a significant decline in the number of employees from 2022 to 2025, from 15 to 4, which may indicate instability in the industry. This may be a consequence of market fluctuations or internal challenges within the companies.
Outlook for Entrepreneurs in the Toy Shop Industry in Vestvågøy
The development in the toy shop industry in Vestvågøy shows both opportunities and challenges for entrepreneurs. Although it is a relatively small industry with only two companies, the operating company (Johansen Eliassen AS) has a positive EBITDA margin of 12%, which indicates good operational efficiency. This can be an advantage for new actors who wish to establish themselves in the area.
However, there is also some instability in the industry, as evidenced by the large variations in sales and number of employees over time. This can be a challenge for new companies wishing to establish themselves, but it can also be an opportunity to fill a reduced market share. Entrepreneurs should also be aware of the economic challenges at Emliro AS, which has a negative EBITDA, and consider how this may affect competition in the area.
SmartGrunder can help entrepreneurs find suitable addresses in Vestvågøy for the toy shop industry, based on data and local conditions.
Conclusion
The toy shop industry in Vestvågøy is small, but has visible potential for growth and development. With a relatively good EBITDA margin and stable operational efficiency at the operating company (Johansen Eliassen AS), there may be opportunities for new actors who wish to establish themselves in the area. However, there are also challenges related to the instability in the industry, as evidenced by the large variations in sales and number of employees over time.
Entrepreneurs should consider both the opportunities and challenges in the industry, and take into account the local conditions in Vestvågøy. SmartGrunder can help find suitable addresses and support entrepreneurs in developing their business plans.