Industry · municipality
Optical Store Industry in Ålesund: A Comprehensive Analysis
Key Insights on Economic Trends, Companies, and Future Prospects in the Optical Store Sector of Ålesund Municipality
Industry Dynamics and Bankruptcies
Other Observations
Ålesund has a relatively stable optical industry with 12 registered companies in the municipality. In recent years, there have been small variations in the number of employees and sales revenue, with a slight decline in 2020 and a gradual increase since then. There are no registered bankruptcies in the industry, which indicates a stable industry. However, some companies have negative EBITDA or operating profits, which may indicate economic challenges for certain businesses.
Outlook for Entrepreneurs
For entrepreneurs considering establishing themselves in the optical industry in Ålesund, the data indicate a stable, but not explosive growth. There is a good infrastructure and established companies in the municipality, which can provide opportunities for collaboration or customer contact. However, it is important to be aware of the competition and differentiate through quality, service, or specialization. SmartGrunder can help entrepreneurs find suitable locations and assess potential challenges in the industry.
Comparison with Agriculture
Agriculture is a broader industry group in Ålesund with 43 companies, compared to 12 companies in the optical industry. Agriculture has higher sales revenue and more employees, but the optical industry has a higher average operating profit margin. This shows that the optical industry can be more profitable than agriculture, even though it has fewer companies. Entrepreneurs should consider both the potential advantages of a less competitive industry and the risk of being less stable than agriculture.



Other companies in landbruk (not in optical store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Telia Norge As Telia Avd Amfi Moa Øst | phone store | Langelandsvegen 51, 6010 Ålesund | NOK 42.1M | 6 | NOK 16.9M |
| Power Norge As Avd Ålesund | electronics store | Høgvollvegen 8, 6018 Ålesund | NOK 116.5M | 23 | NOK 2.8M |
| Power Norge As Avd Moa | electronics store | Amfisenteret|Moa Gård, 6010 Ålesund | NOK 99.9M | 30 | NOK 2.4M |
| Elektroimportøren Norge As Avd Ålesund | electric goods store | Smibakken 10, 6018 Ålesund | NOK 38.3M | 10 | NOK 817.5K |
| Tk Moa As | phone store | Moavegen 1, 6018 Ålesund | NOK 16.1M | 6 | NOK 779.0K |
| Hifi Klubben As Avd Ålesund | phone store | Kongens gate 21, 6002 Ålesund | NOK 15.8M | 5 | NOK 703.0K |
| Kjell & Co Norway No020 Amfi Moa | electronics store | Amfi Moa|Langelandsvegen 25, 6010 Ålesund | NOK 12.4M | 6 | NOK 598.9K |
| Teknikmagasinet Norway As Avd Ålesund | phone store | Langelandsvegen 25, 6010 Ålesund | NOK 3.3M | 0 | NOK 84.2K |
| Eplehuset Moa | computer store | Langelandsvegen 25, 6010 Ålesund | NOK 40.9M | 9 | NOK 25.0K |
| Alfa Miljø As | electronics store | Breivika industriveg 57, 6018 Ålesund | NOK 0 | 14 | NOK 0 |
| Andre Eidskrem | audio equipment / musical instruments store | Nordigårdsgate 9B, 6002 Ålesund | NOK 0 | 0 | NOK 0 |
| Art By Anita Øren | audio equipment / musical instruments store | c/o Anita Øren|Dyftavegen 13, 6012 Ålesund | NOK 0 | 0 | NOK 0 |
| Bakke Hareide Consulting | audio equipment / musical instruments store | Nedre Strandgate 45, 6005 Ålesund | NOK 0 | 0 | NOK 0 |
| Bakke Hareide Consulting | audio equipment / musical instruments store | Nedre Strandgate 45, 6005 Ålesund | NOK 0 | 0 | NOK 0 |
| Digerneset Elektro & Kjøkken As | computer store | Grimmergata 1, 6002 Ålesund | NOK 0 | 6 | NOK 0 |
| E Portal Frank Vedeld | computer store | Lars Pettervegen 12, 6260 Skodje | NOK 0 | 0 | NOK 0 |
| Handelium As | audio equipment / musical instruments store | Hovstien 4, 6057 Ellingsøy | NOK 0 | 0 | NOK 0 |
| Hg Handel As Avd Elkjøp Stormarked Ålesund | electronics store | Langelandsvegen 25, 6010 Ålesund | NOK 0 | 34 | NOK 0 |
| Highrise As | computer store | Grimmergata 1, 6002 Ålesund | NOK 0 | 4 | NOK 0 |
| Ice Retail As Avd Moa | phone store | Langelandsvegen 25, 6010 Ålesund | NOK 0 | 6 | NOK 0 |
| Mass Da | audio equipment / musical instruments store | Kongens gate 28B, 6002 Ålesund | NOK 0 | 0 | NOK 0 |
| Musikk Impuls Ronnie Mansfield | audio equipment / musical instruments store | Inste Holen 43B, 6011 Ålesund | NOK 0 | 0 | NOK 0 |
| Oen Ecommerce | audio equipment / musical instruments store | Kolvikbakken 27, 6008 Ålesund | NOK 0 | 0 | NOK 0 |
| Ålesund Kunstforening | audio equipment / musical instruments store | Keiser Wilhelms gate 36, 6003 Ålesund | NOK 0 | 6 | NOK 0 |
| Ålesund Spillsenter Da | audio equipment / musical instruments store | Parkgata 2A, 6003 Ålesund | NOK 0 | 0 | NOK 0 |
| Game Over Da | audio equipment / musical instruments store | Kirkegata 49, 6005 Ålesund | NOK 0 | 0 | NOK -4.0K |
| Musikktorget As | audio equipment / musical instruments store | Langelandsvegen 1, 6010 Ålesund | NOK 13.3M | 7 | NOK -27.0K |
| Ndx As | computer store | Øvstebygda, 6265 Vatne | NOK 15.0K | 0 | NOK -61.0K |
| Eidsnes Elektro Holding As | computer store | Langrabben 56, 6013 Ålesund | NOK 0 | 0 | NOK -82.0K |
| Peer Gynt Galleriet As | audio equipment / musical instruments store | Korsegata 8, 6002 Ålesund | NOK 0 | 0 | NOK -92.0K |
| Ciratech As | computer store | Øvre Åsevegen 16, 6017 Ålesund | NOK 1.0M | 1 | NOK -218.0K |
Conclusion
The optical industry in Ålesund is a stable, but not explosive growth industry. There are 12 companies in the municipality with 56 employees and a total sales revenue of 66 million NOK in 2025. There are no registered bankruptcies, but some companies have negative EBITDA or operating profits. Entrepreneurs should consider the opportunities to establish themselves in the municipality, but be aware of the competition and differentiate through quality, service, or specialization. SmartGrunder can help entrepreneurs find suitable locations and assess potential challenges in the industry.
Economic Overview
In Ålesund, the optical industry has had variations in sales revenue and number of employees over the years. In 2025, the industry had a total sales revenue of 66 million NOK, which is a decline from 2024. The number of employees had a slight increase from 55 to 56 in 2025. There are no registered bankruptcies in the industry, which indicates a stable industry. However, some companies have negative EBITDA or operating profits, which may indicate economic challenges for certain businesses.



Companies in the Industry
In Ålesund, there are 12 companies in the optical industry. The most well-known companies include Optiker Nelvik Moa As, Interoptik Moa Optikk, Brilleglede As, and Brilleland Avd 469 Moa Ålesund. Most companies are AS entities, which suggests that they are relatively large and well-organized businesses. However, some companies have 0 employees or 0 sales revenue, which may indicate that they are newly established or have experienced economic challenges.
Geographic Distribution
In Ålesund, the optical industry is most present in Ålesund, where there are 8 companies and 65 employees. In Brattvåg, there is 1 company and 4 employees. Ålesund has higher sales revenue and more employees than Brattvåg, but Brattvåg has a higher operating profit margin. This shows that Ålesund has a larger market share, while Brattvåg has a more profitable business. There are no registered bankruptcies in the industry, which indicates a stable industry in both areas.

Executive Summary
The optical industry in Ålesund is a stable, but not explosive growth industry. There are 12 companies in the municipality with 56 employees and a total sales revenue of 66 million NOK in 2025. There are no registered bankruptcies, but some companies have negative EBITDA or operating profits. Entrepreneurs should consider the opportunities to establish themselves in the municipality, but be aware of the competition and differentiate through quality, service, or specialization. SmartGrunder can help entrepreneurs find suitable locations and assess potential challenges in the industry.