Industry · municipality

Optical Store Industry in Alta: A Comprehensive Analysis

Published 26.09.2026

Key Insights on Companies, Statistics, and Outlook for Founders and Local Decision-Makers in Alta, Norway

Executive Summary

Number of companies: 4 companies in the industry in Alta.
Employees: 33 employees in 2024, with an annual increase of 10% from 2023 to 2024.
Sales: Sales of 45.9 million NOK in 2024, an increase of 9.9% compared to 2023.
Key figures: EBITDA margin of 8%, and an average income per employee of 1.9 million NOK.
Key companies: Alta Optikk As, Synsam Alta, and Boots Apotek Alta are the most well-known companies in the industry.

Employees: Largest increase in 2022 (28.6%) and 2023 (11.1%), but a decline in 2025 (9.1%).
Sales: Largest increase in 2020 (22.1%) and 2023 (16.7%), but a decline in 2025 (19.1%).
Stable level: Despite variations, the industry has shown relatively stable development over the past few years.

Sales: In 2024, the industry had total sales of 45.9 million NOK, an increase of 9.9% compared to 2023. The highest sales were recorded in 2024, while the lowest was in 2018 (31.7 million NOK).
Employees: The number of employees increased from 24 in 2016 to 33 in 2024, with an average annual increase of 3.3%.
Annual development: There have been variations in sales and number of employees over time, but there is a general trend of growth in recent years.

EBITDA: In 2024, the industry had an EBITDA of 2.6 million NOK, with a margin of 8%.
Average income per employee: 1.9 million NOK in 2024, which indicates high productivity.
Average sales per company: 11.5 million NOK in 2024, with an average income per employee of 1.9 million NOK.

Alta Optikk As: Løkkeveien 37, Alta. AS organizational form, established 2021-02-17. 17 employees. Sales of 0 NOK in 2024.
Synsam Alta: Markedsgata 21, Alta. AS organizational form, established 1996-09-09. 9 employees. Sales of 11.9 million NOK in 2024.
Boots Apotek Alta: Sorenskriverveien 9, Alta. AS organizational form, established 1998-01-19. 7 employees. Sales of 20.0 million NOK in 2024.
Br Optikk Holding As: Løkkeveien 37, Alta. AS organizational form, established 2020-11-12. 0 employees. Sales of 0 NOK in 2024.

AS: 3 companies, 33 employees, 32.0 million NOK in operating income, 31.9 million NOK in sales, 7.9 million NOK in wages, 1.3 million NOK in operating profit, 2.6 million NOK in EBITDA, 2359.2 million NOK in gross profit, 9.0 million NOK in equity, 16.7 million NOK in debt, 3% increase in sales, 1.9 million NOK in operating income per employee, 8% EBITDA margin, 152.4 thousand NOK in EBITDA per employee, 7397% gross profit margin, 4% operating margin.

Alta: 3 companies, 33 employees, 32.0 million NOK in operating income, 31.9 million NOK in sales, 7.9 million NOK in wages, 1.3 million NOK in operating profit, 2.6 million NOK in EBITDA, 2359.2 million NOK in gross profit, 9.0 million NOK in equity, 16.7 million NOK in debt, 3% increase in sales, 1.9 million NOK in operating income per employee, 8% EBITDA margin, 152.4 thousand NOK in EBITDA per employee, 7397% gross profit margin, 4% operating margin.

Alta is the only city in the municipality with activity in the industry. There are 3 companies in Alta, with a total of 33 employees and sales of 31.9 million NOK in 2024.

Bankruptcies: There are no bankruptcies registered in the industry in Alta.
Stable level: The industry has shown relatively stable development over the past few years, with an average annual increase of 3.3% in the number of employees and 4.2% in sales.
Key figures: EBITDA margin of 8%, and an average income per employee of 1.9 million NOK.
Key companies: Alta Optikk As, Synsam Alta, and Boots Apotek Alta are the most well-known companies in the industry.

Employees: Largest increase in 2022 (28.6%) and 2023 (11.1%), but a decline in 2025 (9.1%).
Sales: Largest increase in 2020 (22.1%) and 2023 (16.7%), but a decline in 2025 (19.1%).
Stable level: Despite variations, the industry has shown relatively stable development over the past few years.

Stable level: The industry has shown relatively stable development over the past few years, with an average annual increase of 3.3% in the number of employees and 4.2% in sales.
Key figures: EBITDA margin of 8%, and an average income per employee of 1.9 million NOK.
Key companies: Alta Optikk As, Synsam Alta, and Boots Apotek Alta are the most well-known companies in the industry.
Challenges: There is variation in sales and number of employees over time, but there is a general trend of growth in recent years.
Opportunities: There are opportunities for development in the industry, especially with high productivity and stable levels in sales and number of employees.

Number of companies: 15 companies in agriculture in Alta.
Employees: 80 employees in 2026, with an annual increase of 3.3% from 2025 to 2026.
Sales: Sales of 194.2 million NOK in 2025, an increase of 4.3% compared to 2024.
Key figures: EBITDA margin of 8%, and an average income per employee of 1.9 million NOK.
Key companies: Power Norge As Avd Alta, Elkjøp Alta As, Puskas Musikk As, Audioland As, Alta Elhandel As, Instrumentservice Alta V/sverre Heggeli, Novak Berg, Remm Solutions, Lyd Og Bilde As.

Employees: Largest increase in 2022 (25.5%) and 2023 (5.8%), but a decline in 2026 (1.2%).
Sales: Largest increase in 2023 (21.6%) and 2024 (9.4%), but a decline in 2025 (4.3%).
Stable level: Despite variations, agriculture has shown relatively stable development over the past few years.

Company	Industry	Address	Sales	Employees	EBITDA
Power Norge As Avd Alta	electronics store	Markedsgate 21-25, 9510 Alta	NOK 91.6M	19	NOK 2.2M
Elkjøp Alta As	electronics store	Bjørn Wirkolas vei 15, 9510 Alta	NOK 53.5M	12	NOK 1.0M
Puskas Musikk As	computer store	Løkkeveien 47, 9510 Alta	NOK 5.5M	12	NOK 1.0M
Audioland As	audio equipment / musical instruments store	Åslia 22, 9510 Alta	NOK 2.6M	3	NOK 59.0K
Alta Elhandel As	electronics store	Markveien 39, 9510 Alta	NOK 0	0	NOK 0
Alta Elhandel As	electronics store	Markveien 39, 9510 Alta	NOK 0	0	NOK 0
Instrumentservice Alta V/sverre Heggeli	audio equipment / musical instruments store	Fogdebakken 17, 9513 Alta	NOK 0	0	NOK 0
Novak Berg	electronics store	Måsesvingen 18, 9512 Alta	NOK 0	0	NOK 0
Novak Berg	electronics store	Måsesvingen 18, 9512 Alta	NOK 0	0	NOK 0
Remm Solutions	computer store	Bjørnemyra 113, 9512 Alta	NOK 0	0	NOK 0
Lyd Og Bilde As	electronics store	Altaveien 228, 9515	NOK 4.7M	2	NOK -860.0K

Stable level: The industry has shown relatively stable development over the past few years, with an average annual increase of 3.3% in the number of employees and 4.2% in sales.
Key figures: EBITDA margin of 8%, and an average income per employee of 1.9 million NOK.
Key companies: Alta Optikk As, Synsam Alta, and Boots Apotek Alta are the most well-known companies in the industry.
Challenges: There is variation in sales and number of employees over time, but there is a general trend of growth in recent years.
Opportunities: There are opportunities for development in the industry, especially with high productivity and stable levels in sales and number of employees.