Industry · municipality
Optical Store in Eidsvoll: Industry Analysis and Outlook
A detailed overview of the industry, companies, and development in the municipality of Eidsvoll
Executive Summary
The optical store industry in Eidsvoll consists of 6 companies with a combined sales volume of NOK 15.9 million in 2023. The industry has been marked by significant variations in sales and number of employees over time, with a largest sales increase from 2021 to 2022 (+47.7%) and a significant decline in 2024 (-42.3%). One of the most notable developments is the bankruptcy of Medeq Group As in 2025, which had a sales volume of NOK 11.4 million but an EBITDA of -NOK 584 thousand. The industry is concentrated in Råholt, where two of the six companies operate with a total of 9 employees.
Economic Overview
Sales over time:
- 2021: NOK 9.9 million
- 2022: NOK 14.7 million (largest annual value)
- 2023: NOK 15.9 million
- 2024: NOK 9.2 million (decline of 42.3%)
- 2025: NOK 7.3 million
Number of employees over time:
- 2016: 23 employees
- 2022: 14 employees
- 2023: 13 employees
- 2024: 7 employees
- 2025: 6 employees
The industry has an average EBITDA margin of 5% in 2023, but with large variations between companies. For example, C Optikk Eidsvoll As had an EBITDA margin of 8%, while Arcus Vita As had a margin of 2%.
Companies in the Industry
List of companies in the industry in Eidsvoll:
| Company | Incorporation Year | Number of Employees | EBITDA (2023) | Sales (2023) |
|---|---|---|---|---|
| C Optikk Eidsvoll As | 2013 | 5 | NOK 664 thousand | NOK 7.5 million |
| Arcus Vita As | 2007 | 4 | NOK 121 thousand | NOK 5.2 million |
| Allianse Optikk Råholt | 1997 | 0 | NOK 0 | NOK 0 |
| Lhl Førstehjelp | 2021 | 0 | NOK 0 | NOK 0 |
| Medeq Group As | 2016 | 0 | NOK -584 thousand | NOK 11.4 million |
| Sundet Optikk As | 2002 | 0 | NOK -37 thousand | NOK 0 |
Organizational forms:
- AS: 2 companies, 9 employees
- FLI: 1 company, 0 employees
Notes:
- Allianse Optikk Råholt and Lhl Førstehjelp have no activities (sales and employees = 0).
- Medeq Group As is bankrupt with an EBITDA of -NOK 584 thousand in 2025.
Industry Geography
Råholt is the most important area for the optical store industry in Eidsvoll, with:
- 2 companies (C Optikk Eidsvoll As and Arcus Vita As)
- 9 employees
- Sales of NOK 12.7 million in 2023
- EBITDA of NOK 785 thousand
- Gross margin of 62%
Other areas:
- Feiring: 1 company (Lhl Førstehjelp) with 0 employees and 0 sales.
- Eidsvoll: 1 company (Sundet Optikk As) with 0 employees and 0 sales.
Conclusion: The industry is strongly concentrated in Råholt, where most activities and employees are located.
Industry Dynamics
Bankruptcies and financial challenges:
- Medeq Group As (Råholtvegen 74C) was declared bankrupt in 2025 with an EBITDA of -NOK 584 thousand and total debt of NOK 3.6 million.
- Sundet Optikk As had an EBITDA of -NOK 37 thousand in 2025, even though sales were 0.
Sales development:
- Largest sales increase from 2021 to 2022 (+47.7%), but a significant decline in 2024 (-42.3%).
- C Optikk Eidsvoll As had a stable sales increase from 2021 to 2022 (+3% annually).
Number of employees:
- Reduced from 23 in 2016 to 6 in 2025, with a significant decline in 2024 (-46.2%).
Outlook
Outlook for Entrepreneurs
Outlook for new companies:
- Råholt is the most promising area for new optical store companies, with existing infrastructure and an average EBITDA margin of 5%.
- Competition is relatively low in Eidsvoll, with only 6 companies in the industry.
- Challenges: The industry has been marked by significant variations in sales and employees, and there is a risk of bankruptcies as seen in the case of Medeq Group As.
- SmartGrunder can help entrepreneurs find optimal addresses in Eidsvoll for the optical store industry, based on development trends and local conditions.
Outlook for Agriculture
Outlook for the Agriculture Industry
Contrast to the optical store industry:
- Agriculture has 16 companies in Eidsvoll, compared to 6 companies in the optical store industry.
- Sales over time for agriculture:
- 2021: NOK 62.4 million
- 2022: NOK 66.4 million (largest annual value)
- 2025: NOK 16.1 million (decline of 72.4%)
- Number of employees:
- 2016: 49 employees
- 2025: 34 employees
Peer companies in agriculture:
| Company | Industry | Sales (2023) | EBITDA (2023) |
|---|---|---|---|
| Elbu Eidsvoll As | Electronics Store | NOK 41.3 million | NOK 428 thousand |
| Radiocom As | Computer Store | NOK 8.6 million | NOK 529 thousand |
Conclusion: The agriculture industry has a larger scale and more stable sales growth than the optical store industry, but both industries have been marked by declining trends in 2024 and 2025.
Other companies in landbruk (not in optical store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Radiocom As | computer store | Flaenbakken 2, 2070 Råholt | NOK 8.6M | 6 | NOK 529.0K |
| Elbu Eidsvoll As | electronics store | Trondheimsvegen 266, 2070 Råholt | NOK 41.3M | 17 | NOK 428.0K |
| Audio Tech As | computer store | C/o Nils Solli|Krokroa 9A, 2070 Råholt | NOK 149.0K | 0 | NOK 7.0K |
| Bjørn Hytjanstorp | computer store | Furulundsgutua 22, 2074 Eidsvoll Verk | NOK 0 | 0 | NOK 0 |
| Bøn Audio Åsmund Eilert Støren | electronics store | Finnbråtavegen 29, 2080 Eidsvoll | NOK 0 | 0 | NOK 0 |
| Eidsvoll Elektro Og Kjøkken As | electronics store | Myhrersvingen 12, 2080 Eidsvoll | NOK 0 | 2 | NOK 0 |
| Km Renholdsmaskiner As | electric goods store | Anton Nilsens veg 7, 2070 Råholt | NOK 0 | 0 | NOK 0 |
| Platekjellern & Co | audio equipment / musical instruments store | Råholtgutua 1, 2070 | NOK 0 | 0 | NOK 0 |
| Trond Skjerping Vaktmestertjenester | audio equipment / musical instruments store | Haugvegen 15D, 2070 Råholt | NOK 0 | 0 | NOK 0 |
| Bmn Holding As | computer store | Flaenbakken 2, 2070 Råholt | NOK 0 | 0 | NOK -30.0K |
Conclusion
The optical store industry in Eidsvoll has a short history with 6 companies and a largest sales increase in 2022. The industry is concentrated in Råholt, where two of the companies operate with a total of 9 employees. The bankruptcy of Medeq Group As in 2025 illustrates the potential risks in the industry, but there are also opportunities for new companies that can utilize existing infrastructure. The agriculture industry in Eidsvoll has a larger scale and more stable development, but the optical store industry has a higher EBITDA margin in 2023 (5% vs. agriculture's 0% in 2025). Entrepreneurs should consider Råholt as a promising area, and SmartGrunder can help find optimal addresses and strategies to succeed in the industry.