Industry · municipality
The Optics Industry in Elverum: A Detailed Analysis
Companies, Statistics, and Opportunities for Entrepreneurs and Local Decision-Makers
Executive Summary
Overview of the Optics Industry in Elverum
The optics industry in Elverum is a stable and growing sector with five registered companies. Sales have grown by 11.9% from 2023 to 2024, and there has been a positive development in both the number of employees and operating results. However, the industry has shown variations in the number of employees, with a decline of 13.3% from 2023 to 2024. This indicates that the industry has both growth and challenges, which may be of interest to entrepreneurs considering establishing themselves in the area.
Economic Overview
Sales Development:
| Year | Sales (NOK) | Annual Growth |
|---|---|---|
| 2016 | 26.9M | - |
| 2017 | 26.9M | 0.0% |
| 2018 | 29.0M | +7.8% |
| 2019 | 31.6M | +9.0% |
| 2020 | 33.8M | +7.2% |
| 2021 | 38.6M | +14.1% |
| 2022 | 43.5M | +12.7% |
| 2023 | 45.1M | +3.6% |
| 2024 | 50.5M | +11.9% |
| 2025 | 51.0M | +1.1% |
Employee Development:
| Year | Number of Employees | Annual Growth |
|---|---|---|
| 2016 | 32 | - |
| 2017 | 32 | 0.0% |
| 2018 | 26 | -18.8% |
| 2019 | 31 | +19.2% |
| 2020 | 30 | -3.2% |
| 2021 | 32 | +6.7% |
| 2022 | 29 | -9.4% |
| 2023 | 30 | +3.4% |
| 2024 | 26 | -13.3% |
| 2025 | 27 | +3.8% |
| 2026 | 28 | +3.7% |
Sales have grown continuously since 2016, with a strong growth of 11.9% from 2023 to 2024. The number of employees, however, has shown more variation, with a decline of 13.3% from 2023 to 2024. This may be due to variations in operating results and operational strategies among the individual companies.



Companies in the Industry
Elverum has five registered companies in the optics industry. The main companies are:
- Optikk Elverum As – Storgata 9, Elverum – 13 employees, operating income 19.3M NOK, EBITDA 3.0M NOK.
- Helseartikler As – Gamle Trysilveg 1, Elverum – 8 employees, operating income 21.7M NOK, EBITDA 889.0K NOK.
| 3. Carisma Optikk Elverum As – Amfi Elverum | Torggata 3, Elverum – 4 employees, operating income 9.2M NOK, EBITDA 579.0K NOK. |
|---|
- Optiker Evensen As – Storgata 11, Elverum – 3 employees, operating income 0 NOK, EBITDA 0 NOK.
- Mic Dental As – Jernbanegata 9, Elverum – 0 employees, operating income 1.1M NOK, EBITDA 776.0K NOK.
All companies are organized as AS, which indicates that they have a relatively high degree of formal structure and responsibility. This can be an advantage for entrepreneurs seeking stability and formal organization.
Business Geography
| Location | Number of Companies | Number of Employees | Operating Income (NOK) | Sales (NOK) |
|---|---|---|---|---|
| Elverum | 4 | 28 | 50.2M | 50.2M |
All companies in the optics industry in Elverum are registered in Elverum itself. There are no companies registered in other districts or municipalities. This indicates that the optics industry is centrally located in Elverum, which can be an advantage for entrepreneurs seeking to establish themselves in the area.

Business Dynamics
Bankruptcies and Operating Results:
None of the five companies in the optics industry in Elverum are registered as bankrupt. This shows that the industry is relatively stable and has a good operational strategy. However, one company, Optiker Evensen As, has 0 operating income and 0 employees. This may indicate that the company is newly established or has experienced challenges in its operating results. It is important for entrepreneurs to be aware of such developments and consider how they can ensure a stable operational strategy.
Outlook for Entrepreneurs
The optics industry in Elverum shows positive development in sales and operating results, which can be a good indicator for entrepreneurs considering establishing themselves in the area. Sales have grown continuously since 2016, with a strong growth of 11.9% from 2023 to 2024. This shows that there is a growing market for optics activities in Elverum. However, it is important to be aware of variations in the number of employees and operating results, which can affect the probability of success. Entrepreneurs should also consider how they can ensure a stable operational strategy and how they can compete with existing companies in the industry.
Outlook for Agriculture
Bankruptcies and Operating Results:
| Year | Number of Employees | Sales (NOK) | Annual Growth |
|---|---|---|---|
| 2016 | 88 | 146.0M | - |
| 2017 | 79 | 159.4M | +9.2% |
| 2018 | 65 | 161.1M | +1.0% |
| 2019 | 72 | 170.5M | +5.9% |
| 2020 | 75 | 203.6M | +19.4% |
| 2021 | 79 | 213.2M | +4.7% |
| 2022 | 76 | 207.1M | -2.9% |
| 2023 | 73 | 196.4M | -5.2% |
| 2024 | 73 | 205.3M | +4.6% |
| 2025 | 71 | 215.7M | +5.0% |
Peer Companies in Agriculture:
| Name | Address | Sales (NOK) | Number of Employees | EBITDA (NOK) |
|---|---|---|---|---|
| Power Norge As Avd Elverum | Prestmyrvegen 1, 2413 Elverum | 99.9M | 25 | 2.4M |
| Elkjøp Stormarked Elverum As | Olav Sæters veg 4, 2413 Elverum | 67.1M | 16 | 749.0K |
| Telekiosken Innlandet As Avd Elverum | Torggata 3, 2408 Elverum | 3.8M | 0 | 381.5K |
| Hobbyboden Øivind Thorsen | Lundgaardvegen 3, 2408 Elverum | 0 | 0 | 0 |
| Jensen Illustrasjon | Strandbygdvegen 571, 2411 Elverum | 0 | 0 | 0 |
| Myhrer Consulting | Jonas Liesveg 3, 2407 Elverum | 0 | 0 | 0 |
| Simracing As | Grindalsvegen 16, 2406 Elverum | 0 | 2 | 0 |
| Hifi Stasjonen As | Nøtåsvegen 11, 2415 Heradsbygd | 0 | 0 | -86.0K |
Agriculture in Elverum has a higher sales volume than the optics industry, but the number of employees is lower. This shows that agriculture has a higher productivity per employee, which can be an advantage for entrepreneurs seeking to establish themselves in the area. However, it is important to be aware of variations in operating results and bankruptcies, which can affect the probability of success.



Other companies in landbruk (not in optical store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Power Norge As Avd Elverum | electronics store | Prestmyrvegen 1, 2413 Elverum | NOK 99.9M | 25 | NOK 2.4M |
| Elkjøp Stormarked Elverum As | electronics store | Olav Sæters veg 4, 2413 Elverum | NOK 67.1M | 16 | NOK 749.0K |
| Telekiosken Innlandet As Avd Elverum | computer store | Torggata 3, 2408 Elverum | NOK 3.8M | 0 | NOK 381.5K |
| Hobbyboden Øivind Thorsen | audio equipment / musical instruments store | Lundgaardvegen 3, 2408 Elverum | NOK 0 | 0 | NOK 0 |
| Jensen Illustrasjon | audio equipment / musical instruments store | Strandbygdvegen 571, 2411 Elverum | NOK 0 | 0 | NOK 0 |
| Myhrer Consulting | computer store | Jonas Liesveg 3, 2407 Elverum | NOK 0 | 0 | NOK 0 |
| Simracing As | computer store | Grindalsvegen 16, 2406 Elverum | NOK 0 | 2 | NOK 0 |
| Hifi Stasjonen As | computer store | Nøtåsvegen 11, 2415 Heradsbygd | NOK 0 | 0 | NOK -86.0K |
Conclusion
The optics industry in Elverum shows positive development in sales and operating results, which can be a good indicator for entrepreneurs considering establishing themselves in the area. Sales have grown continuously since 2016, with a strong growth of 11.9% from 2023 to 2024. This shows that there is a growing market for optics activities in Elverum. However, it is important to be aware of variations in the number of employees and operating results, which can affect the probability of success. Entrepreneurs should also consider how they can ensure a stable operational strategy and how they can compete with existing companies in the industry. SmartGrunder can help entrepreneurs find suitable addresses in Elverum for optics activities, based on natural conditions and market opportunities.