Optical Stores in Færder: Industry Analysis and Development Trends

The optical industry in Færder municipality is a small but dynamic sector with two registered companies. Nøtterøy Ur & Synssenter AS is the most established player, while Hjelpemiddelpartner AS is a newcomer with potential growth opportunities. The industry shows fluctuations in sales and employees, but there are signs of stabilization after 2025. At the same time, the agricultural sector in Færder shows stronger sales growth compared to the optical industry, which may affect future investment opportunities in the region.

Sales and employee development (2016–2026):

The industry had a weak start in 2016, but reached a peak of 5.5M in 2020 before a decline in 2021. Employee numbers increased until 2020, but then decreased. Hjelpemiddelpartner AS shows a positive EBITDA margin of 14% in 2025, while Nøtterøy Ur & Synssenter AS still has negative margins.

Registered companies in Færder (2025):

1. Nøtterøy Ur & Synssenter AS (Smidsrødveien 15, Nøtterøy)

• Organizational form: AS
• Employees: 7
• Sales: 5.5M
• EBITDA: -145.0K
• Founded: 2007

1. Hjelpemiddelpartner AS (Danholmen 25, Nøtterøy)

• Organizational form: AS
• Employees: 0
• Sales: 9.9M
• EBITDA: 1.4M
• Founded: 2025

Organizational forms:

• AS: 1 company (Nøtterøy Ur & Synssenter AS)
• No other organizational forms registered.

Activity distributed across locations in Færder (2025):

Nøtterøy is the only location in Færder with activity in the optical industry. The two companies are concentrated in this area, which may indicate local market dominance.

Bankruptcies and operational economics:

• Neither of the two companies is registered as bankrupt.
• Nøtterøy Ur & Synssenter AS has a negative EBITDA margin of -2% and an operating margin of -5%, indicating economic challenges.
• Hjelpemiddelpartner AS has a positive EBITDA margin of 14%, but has 0 employees, which may indicate a new establishment or a company structure without active operations.

Operational fluctuations:

• Sales increased by 9% in 2025, but employee numbers have been stable at 5 in recent years.

Outlook for Entrepreneurs

The optical industry in Færder shows a mix of stability and challenges. Hjelpemiddelpartner AS has shown potential growth with a high EBITDA margin, but it is important to consider the risk associated with a company structure without employees. Nøtterøy Ur & Synssenter AS has a long history but must address its negative margins. Entrepreneurs should consider local competitiveness and potential collaboration opportunities with existing players to ensure stable market entry.

Contrast between agriculture and the optical industry:

• Agriculture has 11 companies in Færder compared to 2 in the optical industry.
• Sales in agriculture increased by 88.9% in 2025, while the optical industry stabilized at 5.5M.
• Peer companies in agriculture:
• In Site Norge AS (phone shop) with 13.8M in sales and 1 employee.
• Somersholm AS (audio equipment) with 139.0K in sales and 0 employees.

Conclusion: The agricultural sector shows stronger growth and a larger company base, which may affect resource allocation and investment opportunities in Færder. The optical industry, however, has potential for specialization and local market dominance.

The optical industry in Færder is a small but important sector with potential growth opportunities. Nøtterøy Ur & Synssenter AS and Hjelpemiddelpartner AS represent two different operational models, and entrepreneurs should consider both the challenges and opportunities in this sector. At the same time, the agricultural sector shows stronger growth, which may influence future industry strategies in the municipality. SmartGrunder can help entrepreneurs find suitable addresses in Færder for optical stores where natural development is likely.