Industry · municipality
Optical Store in Gjøvik: Industry Analysis and Outlook
A detailed overview of the industry, companies, and development in the municipality
Executive Summary
The optical store industry in Gjøvik is a stable but dynamic sector with four registered companies and 18 employees in 2026. The industry has shown strength in economic indicators, with an EBITDA margin of 15% and a high gross profit of 2527%. However, the industry has experienced a significant sales decline of 49.1% in 2025, which could be a challenge for future growth. The most well-known companies are Brilleland Avd 445 Gjøvik, Gjøvik Optikk As, and Synsenteret As, which have been operational since 2006, 1995, and 1989, respectively. The industry has no bankrupt registered companies, but it is important to monitor the development following the dramatic decline in 2025.
Economic Overview
Sales and employee development (2016–2026):
| Year | Sales (NOK) | Employees | Annual growth (sales) | Annual growth (employees) |
|---|---|---|---|---|
| 2016 | 15.0M | 14 | - | - |
| 2017 | 15.7M | 14 | +4.2% | 0.0% |
| 2018 | 17.6M | 14 | +12.2% | 0.0% |
| 2019 | 19.9M | 15 | +13.0% | +7.1% |
| 2020 | 18.7M | 16 | -5.9% | +6.7% |
| 2021 | 17.5M | 15 | -6.5% | -6.2% |
| 2022 | 20.7M | 15 | +18.5% | 0.0% |
| 2023 | 19.5M | 15 | -6.0% | 0.0% |
| 2024 | 22.3M | 16 | +14.6% | +6.7% |
| 2025 | 11.4M | 18 | -49.1% | +12.5% |
| 2026 | 18.0M | 18 | - | 0.0% |
Key figures for Gjøvik (2026):
- Sales: 18.0M NOK
- Employees: 18
- EBITDA: 3.6M NOK
- EBITDA margin: 15%
- Gross profit: 2527%
- Operating margin: 14%
Companies in the Industry
Registered companies in Gjøvik (2026):
- Brilleland Avd 445 Gjøvik (Jernbanesvingen 6) – AS, 10 employees, sales 10.4M NOK, EBITDA 757.4K NOK
- Gjøvik Optikk As (Storgata 5) – AS, 4 employees, sales 4.4M NOK, EBITDA 1.8M NOK
- Synsenteret As (Bakkegata 3) – AS, 4 employees, sales 7.0M NOK, EBITDA 1.0M NOK
- Pantoglasses As (Bakkestumpen 3) – AS, 0 employees, sales 0 NOK, EBITDA 0 NOK
Organizational form statistics:
- AS: 3 companies, 18 employees, sales 21.8M NOK, EBITDA 3.6M NOK
- The organizational forms are homogeneous, with AS as the dominant structure.
Note: Pantoglasses As is a recently registered company (2024) with no employees or income, which may indicate a potential challenge for the industry.
Industry Geography
Activity distributed by locations in Gjøvik (2026):
| Location | Number of companies | Number of employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Gjøvik | 4 | 18 | 21.8M | 3.6M |
Analysis:
- All companies are located in Gjøvik, with no spread to other districts.
- There is no data on competing companies in the industry within the municipality.
- The focus on a central location can be both an advantage and a risk for companies in the industry.
Industry Dynamics
Bankruptcy statistics (2026):
- No companies in the industry are bankrupt registered.
Development in employees and sales:
- The number of employees has increased by 28.6% from 2016 to 2026, but with a significant decline in 2025 (-12.5%).
- Sales have grown by 20.0% from 2016 to 2024, but fell by 49.1% in 2025.
Analysis:
- The industry has shown stable growth up to 2025, but the dramatic decline in 2025 may indicate increased competitive pressure or changes in customer behavior.
- There are no bankruptcies, but it is important to monitor the development after 2025.
Outlook
Outlook for founders
Expectations for new companies in the industry:
- Stable market: The industry has shown growth in most years, with an EBITDA margin of 15% and a high gross profit of 2527%.
- Competitiveness: Existing companies have high economic stability, but it is possible to establish oneself in the industry with differentiation in services or products.
- Outlook after 2025: The significant sales decline in 2025 (49.1%) may be a challenge, but there are no bankruptcies, indicating that the industry has resilience.
Recommendation: Founders should consider establishing themselves in the industry with a focus on customer behavior and differentiation of services, especially in light of the dramatic decline in 2025.
Outlook for Agriculture
Outlook for agriculture (parent industry)
Contrast between agriculture and optical solutions:
- Agriculture in Gjøvik (2026):
- Number of companies: 24
- Sales: 246.1M NOK
- Employees: 126
- EBITDA: Not available in data
- Optical solutions in Gjøvik (2026):
- Number of companies: 4
- Sales: 18.0M NOK
- Employees: 18
- EBITDA: 3.6M NOK
Peer companies in agriculture (non-optical solutions):
- Telia Norge As (phone shop) – Sales: 42.1M NOK, EBITDA: 16.9M NOK, 7 employees
- Keli As (electrical goods shop) – Sales: 23.1M NOK, EBITDA: 3.7M NOK, 14 employees
- Power Norge As (electronics shop) – Sales: 91.6M NOK, EBITDA: 2.2M NOK, 26 employees
Analysis:
- Agriculture has a much larger market share and more companies, but optical solutions have a higher EBITDA margin (15% vs. unknown for agriculture).
- The industry has growth potential, but must compete with both agriculture and other industry companies in Gjøvik.
Other companies in landbruk (not in optical store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Telia Norge As Telia Avd Cc Gjøvik | phone store | Jernbanesvingen 6, 2821 Gjøvik | NOK 42.1M | 7 | NOK 16.9M |
| Keli As | electric goods store | Vestre Totenveg 47, 2816 Gjøvik | NOK 23.1M | 14 | NOK 3.7M |
| Power Norge As Avd Gjovik | electronics store | Kallerudlia 4, 2816 Gjøvik | NOK 91.6M | 26 | NOK 2.2M |
| Elektroimportøren Norge As Avd Gjøvik | electric goods store | Kallerudlia 4, 2816 Gjøvik | NOK 46.3M | 13 | NOK 987.8K |
| Teknikmagasinet Norway As Avd Gjøvik | phone store | Jernbanesvingen 6, 2821 Gjøvik | NOK 2.7M | 0 | NOK 71.0K |
| Eplehuset Gjøvik | computer store | Jernbanesvingen 6, 2821 Gjøvik | NOK 36.8M | 8 | NOK 22.5K |
| Slåtsveen Elektro As | computer store | Raufossvegen 231, 2827 Hunndalen | NOK 872.0K | 0 | NOK 1.0K |
| Bergli Consult | audio equipment / musical instruments store | Snertingdalsvegen 388, 2836 Biri | NOK 0 | 0 | NOK 0 |
| Daniel Walderhaug | computer store | Tømmerstigen 22, 2825 Gjøvik | NOK 0 | 0 | NOK 0 |
| Daniel Walderhaug | phone store | Tømmerstigen 22, 2825 Gjøvik | NOK 0 | 0 | NOK 0 |
| Det Lille Stasjonsgalleriet Da | audio equipment / musical instruments store | c/o Mari Løken Rognerud|Skolegata 10B, 2821 Gjøvik | NOK 0 | 0 | NOK 0 |
| Elkjøp Gjøvik As | electronics store | Kasper Andresens veg 4, 2816 Gjøvik | NOK 0 | 35 | NOK 0 |
| Exedra Infomedia Knut A Hanstad | computer store | Biristrandvegen 641, 2837 | NOK 0 | 0 | NOK 0 |
| Gjøvik F2f V/allan Jaf | computer store | Vardalsvegen 1110, 2822 Bybrua | NOK 0 | 0 | NOK 0 |
| Gjøvik Musikk Stein Ola Bjørnerud | audio equipment / musical instruments store | Hammerstads gate 19, 2815 Gjøvik | NOK 0 | 0 | NOK 0 |
| Lave Priser As | electric goods store | Elfstedtløkka 1, 2816 Gjøvik | NOK 0 | 0 | NOK 0 |
| Postema Kunstmateriell | audio equipment / musical instruments store | Øvre Torvgate 20A, 2815 Gjøvik | NOK 0 | 0 | NOK 0 |
| Telekiosken Innlandet As Avd Gjøvik | computer store | Jernbanesvingen 16, 2821 Gjøvik | NOK 0 | 0 | NOK 0 |
| Gjøvik Elektriske As | electronics store | Hunnsvegen 3, 2821 Gjøvik | NOK 12.9M | 6 | NOK -177.0K |
| Engsat As | computer store | Nedre Ulsrud 7, 2825 Gjøvik | NOK 639.0K | 1 | NOK -247.0K |
Conclusion
The optical solutions industry in Gjøvik is a stable but dynamic industry with growth potential, especially with high EBITDA margins and a good economic structure. However, it is important to monitor the development following the dramatic decline in 2025. Founders should consider establishing themselves in the industry with a focus on customer behavior and differentiation of services. SmartGrunder can help founders find suitable locations and develop strategies to compete in the industry.