Industry · municipality
Optical Stores in Gran
An analysis of the industry, companies, and development
Executive Summary: Optical Stores in Gran
Optical stores in Gran represent a small-scale but stable industry with three registered companies. The two most activity-driven locations are Gran and Brandbu, where Gran dominates with two companies and four employees, while Brandbu has one company with one employee. The industry has been marked by fluctuations in sales and operating profit over the years, with a peak in 2019 and a decline in 2025. The EBITDA margin stands at 16% in Gran, while Brandbu reports a negative EBITDA margin of -77%. The industry has not experienced bankruptcy, but one of the companies in Brandbu has a negative operating profit and high debt.
Economic Overview of the Industry
Sales and employees in optical stores in Gran have been unstable over the years. Sales increased by 43.3% from 2017 to 2018, but fell by 27.6% from 2024 to 2025. The number of employees peaked at 20 in 2023, but fell to 5 in 2026. The EBITDA margin has varied between 16% (Gran) and -77% (Brandbu). The operating profit in Gran has been positive, while Brandbu has negative operating profit. The industry has not experienced bankruptcy, but one of the companies in Brandbu has negative operating profit and high debt.



Companies in the Optical Stores Industry
In Gran, three companies are registered in the optical stores industry:
| Company | Address | Number of Employees | EBITDA | Operating Profit |
|---|---|---|---|---|
| Gran Optikk As | Storgata 28, Gran | 4 | NOK 1.1M | NOK 913.0K |
| Hearme As | Nobels gate 1, Brandbu | 1 | NOK -408.0K | NOK -408.0K |
| Ghør As | Nobels gate 1, Brandbu | 0 | NOK 0 | NOK 0 |
The organizational form of the companies is AS, and two companies are registered with AS organizational form. One of the companies has no employees and no sales, which may indicate a new start or a recently completed business.
Distribution of Business in the Municipality
Optical store activity in Gran is distributed across two locations:
| Location | Number of Companies | Number of Employees | Sales | Operating Profit |
|---|---|---|---|---|
| Gran | 2 | 4 | NOK 6.2M | NOK 913.0K |
| Brandbu | 1 | 1 | NOK 527.0K | NOK -408.0K |
Gran has double the number of companies compared to Brandbu and higher sales and operating profit. Brandbu has one company with negative operating profit and high debt.

Bankruptcies and Operating Profit
The industry has not experienced bankruptcy, but one of the companies in Brandbu has negative operating profit and high debt. This may indicate economic challenges for that company. There are no bankruptcy reports in the industry, but there has been a fluctuation in operating profit from positive to negative over the years. One of the companies has no employees and no sales, which may be an indication of a recent start-up or completed business.
Outlook for Entrepreneurs
For entrepreneurs considering starting an optical store in Gran, it is important to be aware of the fluctuating sales figures and operating profit. The industry has a stable presence in Gran, but there are challenges in Brandbu. It is possible to find addresses in Gran where it is natural to start an optical store, especially in areas with high population density. SmartGrunder can help entrepreneurs find suitable locations and assess potential challenges in the industry.
Outlook for Agriculture Compared to Optical Stores
Compared to agriculture, which is the broader industry-2 group in the municipality, optical stores have less activity. Agriculture has 10 companies, while optical stores have 3. Sales in agriculture have been more stable, with an increase of 6.8% from 2024 to 2025. The number of employees in agriculture has fallen by 10.8% from 2025 to 2026, while optical stores have fallen by 28.6%. Agriculture has higher sales, but optical stores have a higher EBITDA margin. Peer companies in agriculture include electronics stores and computer stores, which can provide a better understanding of market dynamics in the municipality.



Other companies in landbruk (not in optical store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Elkjøp Stormarked Hadeland As | electronics store | Storlinna 127, 2770 Jaren | NOK 44.8M | 10 | NOK 2.1M |
| Power Norge As Avd Gran | electronics store | Skolelia 4, 2750 Gran | NOK 58.3M | 15 | NOK 1.4M |
| Telekiosken Gran As | computer store | Granstunet, 2750 | NOK 16.1M | 0 | NOK 1.1M |
| Egge Musikk As | audio equipment / musical instruments store | Storlinna 28, 2760 Brandbu | NOK 4.9M | 3 | NOK 145.0K |
| Cybernation Da | computer store | Augedalsvegen 44, 2760 Brandbu | NOK 0 | 0 | NOK 0 |
| Grom It Consulting As | computer store | Fagertunbakken 13, 2750 Gran | NOK 0 | 0 | NOK 0 |
| Tebburee Nordli | electric goods store | Brurbakklia 16, 2760 Brandbu | NOK 0 | 0 | NOK 0 |
Conclusion
Optical stores in Gran represent a small-scale but stable industry with growth opportunities in Gran. There are challenges in Brandbu, but it is possible to find suitable locations in Gran. Entrepreneurs should consider the fluctuating sales figures and operating profit, as well as the economic challenges in certain companies. SmartGrunder can help entrepreneurs find suitable addresses and assess potential challenges in the industry.