Industry · municipality
The Optician Industry in Halden: A Detailed Analysis
Key Figures, Companies, and Opportunities for Entrepreneurs and Local Decision-Makers in Halden
Brief Overview of the Optician Industry in Halden
Overview of the Optician Industry in Halden
Halden has 5 registered optician stores employing a total of 38 people in 2025. The industry shows a mix of stability and variation in sales development, with an annual increase of 10% in 2025. The broad agricultural sector in the municipality has 25 companies, indicating that optician stores form a smaller but important part of the local economy. Companies such as Gerd Holms Eftf. As and Synsam Halden stand out as leading players with high EBITDA margins and stable income. For entrepreneurs, there are opportunities in a stable market potential, but with a need for attention regarding financial health and competition in a small municipal structure.
Economic Development for Optician Stores in Halden
Economic Overview
Sales Development (2016–2025):
| Year | Sales (NOK) | Annual Change |
|---|---|---|
| 2016 | 24.3M | - |
| 2017 | 28.6M | +17.8% |
| 2018 | 39.4M | +37.7% |
| 2019 | 39.1M | -0.8% |
| 2020 | 35.6M | -8.9% |
| 2021 | 44.3M | +24.5% |
| 2022 | 29.3M | -33.8% |
| 2023 | 30.2M | +3.0% |
| 2024 | 30.9M | +2.4% |
| 2025 | 22.8M | -26.1% |
Employees (2016–2026):
| Year | Number of Employees | Annual Change |
|---|---|---|
| 2016 | 29 | - |
| 2017 | 30 | +3.4% |
| 2018 | 30 | 0.0% |
| 2019 | 29 | -3.3% |
| 2020 | 31 | +6.9% |
| 2021 | 34 | +9.7% |
| 2022 | 36 | +5.9% |
| 2023 | 37 | +2.8% |
| 2024 | 34 | -8.1% |
| 2025 | 35 | +2.9% |
| 2026 | 37 | +5.7% |
The sales development shows a strong increase from 2016 to 2021, with a peak of 44.3M NOK, followed by a sharp decline in 2022. Employees have shown a more stable development, with an increase from 29 to 37 people from 2016 to 2026. This stabilization may be due to a combination of economic growth and a good market potential in Halden.
Registered Companies in the Optician Industry
Companies in the Industry
Halden has 5 registered optician stores, all organized as AS. The most important companies are:
- Gerd Holms Eftf. As (Nedre Bankegate 1) – 9 employees, 13.8M NOK operating income, 463.0K NOK EBITDA.
- Interoptik Halden (Urtegata 4) – 8 employees, 0 NOK operating income and sales.
- Tista Synssenter As (Walkers gate 4) – 8 employees, 0 NOK operating income and sales.
- M&m Optikk As (Storgata 4B) – 7 employees, -471.0K NOK EBITDA.
- Synsam Halden (Storgata 11) – 6 employees, 1.7M NOK EBITDA, 18% EBITDA margin.
The two most stable companies are Gerd Holms Eftf. As and Synsam Halden, while M&m Optikk As and Tista Synssenter As show negative or zero operating income. This may indicate increased competitive pressure or challenges in operational management.
Geographic Distribution of Optician Stores
Business Geography
All 5 optician stores in Halden are registered in the municipality, with a focus on central addresses such as Storgata, Urtegata, and Walkers gate. There is no spread to other districts or municipalities. This indicates that optician stores in Halden are concentrated in the downtown area, which can be an advantage for customers but also a challenge for competition between companies.
Bankruptcy and Operational Statistics
Business Dynamics and Bankruptcy Statistics
None of the 5 optician stores in Halden are registered as bankrupt, indicating relative stability in the industry. However, M&m Optikk As shows a negative EBITDA of -471.0K NOK, which may be a warning for entrepreneurs about the need for careful financial planning. Tista Synssenter As and Interoptik Halden also have 0 NOK in operating income, which may indicate challenges in operations or marketing.
Outlook for Entrepreneurs in the Optician Industry
Outlook for Entrepreneurs
For entrepreneurs in the optician industry in Halden, there are opportunities in a stable market potential, especially with good infrastructure and a stable population. However, it is important to be aware of the competition between existing companies and the financial challenges shown in the data. Entrepreneurs should consider focusing on differentiation, customer satisfaction, and efficient operational management to ensure a good position in the market.
Outlook for the Agricultural Sector in Halden
Outlook for the Agricultural Sector
The broad agricultural sector in Halden has 25 companies, indicating a larger industrial presence compared to optician stores. Agriculture had a sales increase of 20.9% in 2024, while optician stores had a decline of 26.1% in 2025. The EBITDA margin for optician stores (6%) is higher than for agriculture (not specified), which may indicate that optician stores have better operational efficiency. However, agriculture has a more stable sales development over time, which may be an advantage for entrepreneurs seeking long-term stability.
Other companies in landbruk (not in optical store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Elkjøp Halden | electronics store | Walkers gate 8C, 1771 Halden | NOK 214.6M | 32 | NOK 2.5M |
| Power Norge As Avd Halden | electronics store | Walkers gate 10, 1771 Halden | NOK 91.6M | 27 | NOK 2.2M |
| Galleri Lille Martine As | audio equipment / musical instruments store | Storgata 4B, 1767 Halden | NOK 3.1M | 5 | NOK 247.0K |
| Consil Industries As | computer store | c/o Lundi AS|Generalveien 25, 1769 Halden | NOK 53.0K | 0 | NOK 2.0K |
| Ai Innovate Holding As | audio equipment / musical instruments store | Fredriksfrydveien 2, 1792 Tistedal | NOK 0 | 0 | NOK 0 |
| Buvik Partner | phone store | Repslagergata 19, 1776 Halden | NOK 0 | 0 | NOK 0 |
| Djbutikken V/håvard Sylte | electric goods store | Enningdalsveien 842, 1765 Halden | NOK 0 | 0 | NOK 0 |
| Marquefy By Rm Fredriksen | computer store | Oskleiva 4, 1772 Halden | NOK 0 | 0 | NOK 0 |
| Marthinussen Musikk | audio equipment / musical instruments store | Prestegårdsveien 1, 1791 Tistedal | NOK 0 | 0 | NOK 0 |
| Musikkinstrumenter Isa | audio equipment / musical instruments store | Hougens gate 1, 1776 Halden | NOK 0 | 0 | NOK 0 |
| Norwegian Secret Music Frank Debraux | audio equipment / musical instruments store | Hesthaugveien 12B, 1788 Halden | NOK 0 | 0 | NOK 0 |
| Python Data Da | computer store | Stenrødveien 102, 1784 Halden | NOK 0 | 0 | NOK 0 |
| Re Com Da | computer store | Hovsveien 115, 1769 Halden | NOK 0 | 0 | NOK 0 |
| Redsector Kozikowski | computer store | Hovsveien 3, 1769 Halden | NOK 0 | 0 | NOK 0 |
| Redsector Kozikowski | phone store | Hovsveien 3, 1769 Halden | NOK 0 | 0 | NOK 0 |
| Scoins Pettersson | phone store | Iddefjordsveien 326, 1765 Halden | NOK 0 | 0 | NOK 0 |
| Scoins Pettersson | phone store | Iddefjordsveien 326, 1765 Halden | NOK 0 | 0 | NOK 0 |
| Skjeberg Bilde Og Ramme Mørken Direkt | audio equipment / musical instruments store | Stenhoggerveien 1, 1765 Halden | NOK 0 | 0 | NOK 0 |
| Ur Data Da | computer store | Skolegata 13, 1792 Tistedal | NOK 0 | 0 | NOK 0 |
| Nordic Bm As | electronics store | Høstbakken 11, 1793 Tistedal | NOK 0 | 0 | NOK -44.0K |
Conclusion and Future Opportunities
Conclusion
The optician industry in Halden shows both opportunities and challenges for entrepreneurs. With 5 companies and 38 employees, the industry is relatively small, but with good infrastructure and a stable population. Entrepreneurs should consider focusing on differentiation and efficient operational management to ensure a good position in the market. SmartGrunder can help entrepreneurs find suitable addresses and develop strategies to succeed in this industry in Halden.