Industry · municipality
Optical Industry in Haugesund: A Detailed Analysis of Companies, Statistics, and Outlook
Analysis of the optical industry in Haugesund with a focus on companies, economic data, and comparison with agriculture (parent category).
Brief Overview of the Optical Industry in Haugesund
Executive Summary
Haugesund has a stable, but slightly less competitive optical industry. In total 4 companies in the sector, with 46 employees and combined sales of NOK 63.9 million. The EBITDA margin is at 9%, indicating good operational efficiency. All four companies are AS entities, and none have gone bankrupt. The annual sales growth was +13.8% (2023→2024), but there was a sharp decline of -29.9% in 2024→2025. This shows some vulnerability in the sector.
Sales and Employees in the Optical Industry (2016–2026)
Economic Overview
Sales in the optical industry in Haugesund have been uneven in recent years:
| Year | Sales (NOK) | Year-over-Year Change |
|---|---|---|
| 2016 | 51.3M | - |
| 2017 | 54.3M | +6.0% |
| 2018 | 56.7M | +4.4% |
| 2019 | 53.8M | -5.1% |
| 2020 | 49.1M | -8.9% |
| 2021 | 55.7M | +13.5% |
| 2022 | 58.1M | +4.3% |
| 2023 | 56.8M | -2.2% |
| 2024 | 64.6M | +13.8% |
| 2025 | 45.3M | -29.9% |
Employees have been more stable, with an average annual change of -1.3% over the period 2016–2026. The highest number of employees (48) was recorded in 2016, and the lowest (40) in 2020. In 2026, there are 45 employees in the sector.
Registered Companies in the Optical Industry in Haugesund
Companies in the Sector
The following companies are registered in the optical industry in Haugesund:
- H Holgersen Optikk As (Haraldsgata 78) – 24 employees, sales of NOK 38.8M, EBITDA of NOK 4.9M
- Brilleland Avd 515 Amanda Haugesund (Longhammarvegen 27) – 8 employees, sales of NOK 8.8M, EBITDA of NOK 640.9K
- Ifocus Optikk Haugesund As (Sørhauggata 111) – 8 employees, sales of NOK 7.4M, EBITDA of NOK -87.0K
- Brilleland Avd 471 Markedet Haugesund (Skåregata 92) – 6 employees, sales of NOK 8.8M, EBITDA of NOK 640.9K
All companies are AS entities, and none have gone bankrupt. Ifocus Optikk had a negative EBITDA in 2024, which may indicate operational challenges.
Distribution of the Optical Industry in Haugesund
Business Geography
All four companies in the optical industry in Haugesund are located in Haugesund. There is no activity in other districts or municipalities. Distribution by address:
- Haraldsgata 78 (H Holgersen Optikk)
- Longhammarvegen 27 (Brilleland Avd 515)
- Sørhauggata 111 (Ifocus Optikk)
- Skåregata 92 (Brilleland Avd 471)
There is no data on customer distribution or market share per location.
Operational Results and Bankruptcy Statistics
Business Dynamics
Bankruptcy Statistics: No companies in the optical industry in Haugesund have gone bankrupt. This shows some stability in the sector, even though Ifocus Optikk had a negative EBITDA in 2024.
Operational Results: H Holgersen Optikk has the highest EBITDA (NOK 4.9M) and highest sales (NOK 38.8M). Brilleland Avd 515 and 471 have lower sales, but similar EBITDA margins (6%). Ifocus Optikk had an EBITDA margin of -1% in 2024, which may indicate operational challenges.
Outlook for Entrepreneurs in the Optical Industry
Outlook for the Optical Industry
The optical industry in Haugesund shows stable company numbers (4 companies) and no bankruptcies. The EBITDA margin of 9% is high compared to agriculture (which has lower margins). However, there is a sharp decline in sales of -29.9% in 2024→2025, which could be a warning sign. For entrepreneurs, this may indicate a need for innovation or differentiation in offerings to withstand market fluctuations.
Contrast Between the Optical Industry and Agriculture
Outlook for Agriculture (Parent Category)
Agriculture in Haugesund has 26 companies, compared to 4 companies in the optical industry. Sales in agriculture have been more volatile, with a decline of -18.6% in 2018→2019, but an increase of +9.3% in 2023→2024. EBITDA margins in agriculture are lower than in the optical industry. Peer companies in agriculture include:
- Brødr Jacobsen Handel As (electronics store) – sales of NOK 202.0M, EBITDA of NOK 9.1M
- Elektroimportøren Norge As (electrical goods store) – sales of NOK 43.1M, EBITDA of NOK 919.6K
The optical industry has higher EBITDA margins, but lower sales than some agriculture peer companies.
Other companies in landbruk (not in optical store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Telia Norge As Telia Avd Amanda | phone store | Longhammarvegen 27, 5536 Haugesund | NOK 56.2M | 5 | NOK 22.6M |
| Brødr Jacobsen Handel As Avd Raglarmyrveien | electronics store | Raglamyrvegen 3, 5536 Haugesund | NOK 202.0M | 42 | NOK 9.1M |
| Tej Investment As | electronics store | Raglamyrvegen 3, 5536 Haugesund | NOK 969.0K | 0 | NOK 6.0M |
| Elektroimportøren Norge As Avd Haugesund | electric goods store | Raglamyrvegen 5, 5536 Haugesund | NOK 43.1M | 15 | NOK 919.6K |
| Tnb Amanda As | computer store | Longhammarvegen 27, 5536 Haugesund | NOK 16.1M | 8 | NOK 412.0K |
| Teknikmagasinet Norway As Avd Amanda Storsenter | computer store | Longhammarvegen 27, 5536 Haugesund | NOK 3.9M | 0 | NOK 99.9K |
| Helgelands Musikk As | audio equipment / musical instruments store | Kirkegata 133, 5527 Haugesund | NOK 7.7M | 8 | NOK 52.0K |
| Wonderwall As | audio equipment / musical instruments store | Karmsundgata 176, 5527 Haugesund | NOK 126.0K | 0 | NOK 52.0K |
| Artcom Ans | computer store | Steffen Staalesens gate 40, 5523 Haugesund | NOK 0 | 0 | NOK 0 |
| Bk Rossebø | computer store | Mjåsundvegen 11, 5518 Haugesund | NOK 0 | 0 | NOK 0 |
| Bk Rossebø | phone store | Mjåsundvegen 11, 5518 Haugesund | NOK 0 | 0 | NOK 0 |
| Elkjøp Haugesund Bergesenteret | electronics store | Longhammarvegen 36, 5536 Haugesund | NOK 0 | 39 | NOK 0 |
| Galleri Knapphuset Da | audio equipment / musical instruments store | Brummenæs og Torgersens gate 4, 5527 Haugesund | NOK 0 | 0 | NOK 0 |
| Galleri Knust Gismervik | audio equipment / musical instruments store | c/o Geir Øyvind Gismervik|Skåregata 183, 5525 Haugesund | NOK 0 | 0 | NOK 0 |
| Gitarlageret Da | audio equipment / musical instruments store | Ulvøygata 10, 5537 Haugesund | NOK 0 | 0 | NOK 0 |
| Kristiansen Engros | computer store | Årabrotsvegen 20E, 5515 Haugesund | NOK 0 | 0 | NOK 0 |
| Mr Handel As | electronics store | Kirkegata 132, 5527 Haugesund | NOK 0 | 0 | NOK 0 |
| Shabby Records Vidar W Aas | audio equipment / musical instruments store | Strandgata 122, 5527 Haugesund | NOK 0 | 3 | NOK 0 |
| Skousen Haugesund | electronics store | Raglamyrvegen 5, 5536 Haugesund | NOK 0 | 5 | NOK 0 |
| Vassbrekke As | electronics store | c/o Sindre Henrik Vassbrekke|Stølevegen 55, 5514 Haugesund | NOK 0 | 0 | NOK 0 |
| Vassbrekke As | electronics store | c/o Sindre Henrik Vassbrekke|Stølevegen 55, 5514 Haugesund | NOK 0 | 0 | NOK 0 |
| Scrappekjelleren A/s | audio equipment / musical instruments store | Tittelsnesvegen 10, 5515 Haugesund | NOK 1.0M | 1 | NOK -67.0K |
Conclusion and Recommendations
Conclusion
The optical industry in Haugesund is stable with 4 companies and 46 employees, but there is a sharp decline in sales in 2025. The EBITDA margin of 9% shows good operational efficiency. For entrepreneurs, this could be an opportunity, but it is important to be aware of market fluctuations. SmartGrunder can help find suitable locations in Haugesund for the optical industry, based on local conditions and operational data.