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Industry · municipality

Optical Stores in Horten

Published 26.09.2026

An analysis of the industry, companies, and development

Executive Summary

The optical store industry in Horten is a stable but dynamic sector with four registered companies and 30 employees. The industry has experienced both increases and decreases in sales revenue over the years, with a significant decline of 51.2% in 2025–2026. Nevertheless, the last few years show a gradual reduction in the downward trend, with an increasing number of employees and improved EBITDA margins. The industry has no insolvency registrations, indicating a relatively stable business environment. SmartGrunder can help founders find suitable addresses in Horten for this industry.

Economic Overview

Sales Development

Sales revenue for optical store companies in Horten has varied significantly over the years. They increased by 13.6% from 2020 to 2021, but then fell by 35.7% in 2021–2022 before a strong increase of 56.6% in 2022–2023. The most recent period (2025–2026) shows a dramatic decline of 51.2%, which may be due to external factors such as economic crises or changes in customer behavior.

Workforce Development

The number of employees has shown a weak upward trend since 2021, increasing from 25 to 30 employees in 2026. This development suggests that companies have tried to strengthen their workforce even during periods of lower sales.

Economic Indicators

The EBITDA margin is at 9% for the industry, indicating a relatively good cost efficiency. The average EBITDA per employee is 120,000 NOK, and the gross profit margin is exceptionally high at 4407%, which may be due to specific business models in the industry.

Sales over time — optical store — Horten
Sales over time — optical store
Number of companies — optical store — Horten
Number of companies — optical store
Employees over time — optical store — Horten
Employees over time — optical store

Companies in the Industry

Registered Companies

The following four companies are registered in the optical store industry in Horten:

NameAddressNumber of EmployeesEBITDA
Horten Specsavers AsVognmannsgata 5, Horten11NOK 1.1M
Brilleland Avd 512 HortenTeatergata 6, Horten7NOK 582.6K
Optiker Rønning AsStorgata 32, Horten7NOK 856.0K
Synsam Horten VektergårdenLanggata 2, Horten5NOK 1.1M

Organizational Forms

All companies have the organizational form AS, indicating that they are relatively large and well-organized businesses. There are no registered companies with other organizational forms in the industry.

Business Geography

Distribution by Neighborhood

All four companies in the optical store industry in Horten are registered in Horten city center. There is no distribution to other neighborhoods or municipalities. The only active neighborhood is Horten, with 4 companies, 30 employees, and a combined sales revenue of NOK 35.9M.

Companies by place — optical store — Horten
Companies by place — optical store

Business Dynamics

Bankruptcy Statistics

None of the four companies in the optical store industry in Horten are registered as bankrupt, indicating a stable business environment. This is particularly notable in the context of the large variations in sales revenue over the years.

Industry Dynamics

The industry has shown both strong growth and significant declines, but has managed to avoid bankruptcy. The most stable period has been from 2022 to 2023, with a sales revenue increase of 56.6%. This suggests that companies have adapted to market conditions without losing operational capability.

Outlook

Development Trends

The optical store industry in Horten has shown an uneven, but nonetheless interesting development. The sharp decline in sales revenue in 2025–2026 (51.2%) is a serious challenge, but the weak reversal of the downward trend and the increase in the number of employees suggest that companies have tried to strengthen their position in the market. This may indicate that the industry has potential to stabilize in the future, especially if new market opportunities arise or customer behavior improves.

Outlook in Relation to Agriculture

Comparison with Agriculture

Agriculture is a broader industry group in Horten with 13 companies, compared to the 4 companies in the optical store industry. Sales revenue for agriculture has shown a more stable development, with a sharp decline of 92.6% in 2025–2026, but with a higher number of employees (69 in 2026).

Peer Companies in Agriculture

The following companies in the agriculture group are not registered in the optical store industry:

NameAddressIndustrySales RevenueNumber of EmployeesEBITDA
Elkjøp Stormarked Horten AsStrandparken 3, 3187 HortenElectronics StoreNOK 78.2M15NOK 3.3M
Tnb Horten AsTeatergata 6, 3187 HortenComputer StoreNOK 13.6M7NOK 273.0K
Hobbydilla AsStorgata 19, 3181 HortenAudio Equipment / Musical Instrument StoreNOK 2.9M2NOK 222.0K

This shows that the agriculture group has a broader variation in industries and sizes, while the optical store industry is more specialized and focuses on optical stores.

Sales in the parent industry — landbruk — Horten
Sales in the parent industry — landbruk
Companies in the parent industry — landbruk — Horten
Companies in the parent industry — landbruk
Employees in the parent industry — landbruk — Horten
Employees in the parent industry — landbruk

Other companies in landbruk (not in optical store)

CompanyIndustryAddressSalesEmployeesEBITDA
Elkjøp Stormarked Horten Aselectronics storeStrandparken 3, 3187 HortenNOK 78.2M15NOK 3.3M
Tnb Horten Ascomputer storeTeatergata 6, 3187 HortenNOK 13.6M7NOK 273.0K
Hobbydilla Asaudio equipment / musical instruments storeStorgata 19, 3181 HortenNOK 2.9M2NOK 222.0K
Berges Lys Og Lyd Ascomputer storec/o Nils Atle Berge|Sollistrandsveien 2, 3187 HortenNOK 1.3M0NOK 79.0K
Berges Lys Og Lyd Asphone storec/o Nils Atle Berge|Sollistrandsveien 2, 3187 HortenNOK 1.3M0NOK 79.0K
Art From North.com Eva Brydøyaudio equipment / musical instruments storeFalkestien 14, 3179 ÅsgårdstrandNOK 00NOK 0
Audio Aktøren Terje Nilsencomputer storeJensebråten 8, 3189 HortenNOK 00NOK 0
Gunnar Eriksencomputer storeDamgata 27, 3179 ÅsgårdstrandNOK 00NOK 0
Power Norge As Avd Hortenelectronics storeTrimveien 41A, 3188 HortenNOK 014NOK 0

Conclusion

The optical store industry in Horten has shown both strengths and challenges over the years. With four companies and 30 employees, as well as a relatively stable business environment without bankruptcy, the industry is an attractive opportunity for founders. The sharp decline in sales revenue in 2025–2026 is a serious challenge, but the weak reversal of the downward trend and the increase in the number of employees suggest that companies have tried to strengthen their position in the market. This may indicate that the industry has potential to stabilize in the future, especially if new market opportunities arise or customer behavior improves. SmartGrunder can help founders find suitable addresses in Horten for this industry.