Industry · municipality
Optical Stores in Horten
An analysis of the industry, companies, and development
Executive Summary
The optical store industry in Horten is a stable but dynamic sector with four registered companies and 30 employees. The industry has experienced both increases and decreases in sales revenue over the years, with a significant decline of 51.2% in 2025–2026. Nevertheless, the last few years show a gradual reduction in the downward trend, with an increasing number of employees and improved EBITDA margins. The industry has no insolvency registrations, indicating a relatively stable business environment. SmartGrunder can help founders find suitable addresses in Horten for this industry.
Economic Overview
Sales Development
Sales revenue for optical store companies in Horten has varied significantly over the years. They increased by 13.6% from 2020 to 2021, but then fell by 35.7% in 2021–2022 before a strong increase of 56.6% in 2022–2023. The most recent period (2025–2026) shows a dramatic decline of 51.2%, which may be due to external factors such as economic crises or changes in customer behavior.
Workforce Development
The number of employees has shown a weak upward trend since 2021, increasing from 25 to 30 employees in 2026. This development suggests that companies have tried to strengthen their workforce even during periods of lower sales.
Economic Indicators
The EBITDA margin is at 9% for the industry, indicating a relatively good cost efficiency. The average EBITDA per employee is 120,000 NOK, and the gross profit margin is exceptionally high at 4407%, which may be due to specific business models in the industry.



Companies in the Industry
Registered Companies
The following four companies are registered in the optical store industry in Horten:
| Name | Address | Number of Employees | EBITDA |
|---|---|---|---|
| Horten Specsavers As | Vognmannsgata 5, Horten | 11 | NOK 1.1M |
| Brilleland Avd 512 Horten | Teatergata 6, Horten | 7 | NOK 582.6K |
| Optiker Rønning As | Storgata 32, Horten | 7 | NOK 856.0K |
| Synsam Horten Vektergården | Langgata 2, Horten | 5 | NOK 1.1M |
Organizational Forms
All companies have the organizational form AS, indicating that they are relatively large and well-organized businesses. There are no registered companies with other organizational forms in the industry.
Business Geography
Distribution by Neighborhood
All four companies in the optical store industry in Horten are registered in Horten city center. There is no distribution to other neighborhoods or municipalities. The only active neighborhood is Horten, with 4 companies, 30 employees, and a combined sales revenue of NOK 35.9M.

Business Dynamics
Bankruptcy Statistics
None of the four companies in the optical store industry in Horten are registered as bankrupt, indicating a stable business environment. This is particularly notable in the context of the large variations in sales revenue over the years.
Industry Dynamics
The industry has shown both strong growth and significant declines, but has managed to avoid bankruptcy. The most stable period has been from 2022 to 2023, with a sales revenue increase of 56.6%. This suggests that companies have adapted to market conditions without losing operational capability.
Outlook
Development Trends
The optical store industry in Horten has shown an uneven, but nonetheless interesting development. The sharp decline in sales revenue in 2025–2026 (51.2%) is a serious challenge, but the weak reversal of the downward trend and the increase in the number of employees suggest that companies have tried to strengthen their position in the market. This may indicate that the industry has potential to stabilize in the future, especially if new market opportunities arise or customer behavior improves.
Outlook in Relation to Agriculture
Comparison with Agriculture
Agriculture is a broader industry group in Horten with 13 companies, compared to the 4 companies in the optical store industry. Sales revenue for agriculture has shown a more stable development, with a sharp decline of 92.6% in 2025–2026, but with a higher number of employees (69 in 2026).
Peer Companies in Agriculture
The following companies in the agriculture group are not registered in the optical store industry:
| Name | Address | Industry | Sales Revenue | Number of Employees | EBITDA |
|---|---|---|---|---|---|
| Elkjøp Stormarked Horten As | Strandparken 3, 3187 Horten | Electronics Store | NOK 78.2M | 15 | NOK 3.3M |
| Tnb Horten As | Teatergata 6, 3187 Horten | Computer Store | NOK 13.6M | 7 | NOK 273.0K |
| Hobbydilla As | Storgata 19, 3181 Horten | Audio Equipment / Musical Instrument Store | NOK 2.9M | 2 | NOK 222.0K |
This shows that the agriculture group has a broader variation in industries and sizes, while the optical store industry is more specialized and focuses on optical stores.



Other companies in landbruk (not in optical store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Elkjøp Stormarked Horten As | electronics store | Strandparken 3, 3187 Horten | NOK 78.2M | 15 | NOK 3.3M |
| Tnb Horten As | computer store | Teatergata 6, 3187 Horten | NOK 13.6M | 7 | NOK 273.0K |
| Hobbydilla As | audio equipment / musical instruments store | Storgata 19, 3181 Horten | NOK 2.9M | 2 | NOK 222.0K |
| Berges Lys Og Lyd As | computer store | c/o Nils Atle Berge|Sollistrandsveien 2, 3187 Horten | NOK 1.3M | 0 | NOK 79.0K |
| Berges Lys Og Lyd As | phone store | c/o Nils Atle Berge|Sollistrandsveien 2, 3187 Horten | NOK 1.3M | 0 | NOK 79.0K |
| Art From North.com Eva Brydøy | audio equipment / musical instruments store | Falkestien 14, 3179 Åsgårdstrand | NOK 0 | 0 | NOK 0 |
| Audio Aktøren Terje Nilsen | computer store | Jensebråten 8, 3189 Horten | NOK 0 | 0 | NOK 0 |
| Gunnar Eriksen | computer store | Damgata 27, 3179 Åsgårdstrand | NOK 0 | 0 | NOK 0 |
| Power Norge As Avd Horten | electronics store | Trimveien 41A, 3188 Horten | NOK 0 | 14 | NOK 0 |
Conclusion
The optical store industry in Horten has shown both strengths and challenges over the years. With four companies and 30 employees, as well as a relatively stable business environment without bankruptcy, the industry is an attractive opportunity for founders. The sharp decline in sales revenue in 2025–2026 is a serious challenge, but the weak reversal of the downward trend and the increase in the number of employees suggest that companies have tried to strengthen their position in the market. This may indicate that the industry has potential to stabilize in the future, especially if new market opportunities arise or customer behavior improves. SmartGrunder can help founders find suitable addresses in Horten for this industry.