Industry · municipality
Optical Store Industry in Kragerø: A Comprehensive Analysis
Economic Overview and Outlook for the Optical Store Sector in Kragerø Municipality, Norway (2016–2025 Data Included) with Landbruk (Agriculture) Parent Industry Comparison and Peer Company Insights for Founders and Local Decision-Makers in Vestfold og Telemark County, Norway (202
Executive Summary
The optical store industry in Kragerø is a small but economically stable sector. There is one registered company in the industry, Optiker Vestøl As, which operates with 6 employees and generates an annual revenue of 8.8 million NOK. The industry has shown gradual sales growth since 2020, with an annual growth rate of 10.2% in 2025. The EBITDA margin of 13% indicates a good operational position. At the same time, the number of employees has shown variations, with a decrease from 6 to 5 employees between 2022 and 2026. This suggests a stable, but not without challenges, industry.
Economic Overview
Economic Trends
Sales and Employees Over Time
| Year | Sales (NOK) | Employees | Annual Sales Growth | Annual Employee Growth |
|---|---|---|---|---|
| 2016 | 5.4M | 12 | - | - |
| 2017 | 5.3M | 13 | -0.7% | +8.3% |
| 2018 | 5.4M | 9 | +0.8% | -30.8% |
| 2019 | 5.2M | 8 | -4.0% | -11.1% |
| 2020 | 5.5M | 8 | +7.4% | +0.0% |
| 2021 | 5.8M | 7 | +4.8% | -12.5% |
| 2022 | 6.1M | 8 | +4.2% | +14.3% |
| 2023 | 6.7M | 7 | +11.0% | -12.5% |
| 2024 | 7.9M | 5 | +17.5% | -28.6% |
| 2025 | 8.7M | 5 | +10.2% | +0.0% |
Key Figures for 2025
- Sales: 8.7 million NOK
- Employees: 5
- EBITDA: 1.1 million NOK
- EBITDA margin: 13%
- Operational margin: 10%
- Gross margin: 57%
Companies in the Industry
Key Companies
There is one registered company in the industry in Kragerø:
- Optiker Vestøl As
- Address: Torvgaten 20, Kragerø
- Company type: AS
- Founded: 1992-05-08
- Employees: 6
- Sales: 8.8 million NOK
- EBITDA: 1.1 million NOK
- Operational margin: 10%
- Gross margin: 57%
Company type
- AS: 1 company, 6 employees, 8.8 million NOK in sales, 1.1 million NOK in EBITDA
Geographic Distribution
The industry is concentrated in Kragerø:
- Kragerø: 1 company, 6 employees, 8.8 million NOK in sales, 1.1 million NOK in EBITDA
There is no registered activity in other parts of the municipality.
Business Dynamics
Bankruptcies and Operational Economics
- No bankruptcies have been registered in the optical store industry in Kragerø.
- The number of employees has shown variations, with a decrease from 6 to 5 employees between 2022 and 2026.
- Sales have shown stable growth since 2020, with an increase of 10.2% in 2025.
- The EBITDA margin of 13% indicates a good operational position.
Conclusion The industry has shown gradual growth in sales, but with variations in the number of employees. There are no bankruptcies, which suggests a stable industry.
Outlook
Outlook for Entrepreneurs
The optical store industry in Kragerø shows stable sales growth, with an increase of 10.2% in 2025. The EBITDA margin of 13% indicates a good operational position. This suggests that the industry has potential for further growth. At the same time, the number of employees has shown variations, which may indicate challenges in hiring staff. Entrepreneurs should consider thoroughly analyzing market challenges and operational opportunities. SmartGrunder can help find suitable locations in Kragerø for this industry.
Outlook for Agriculture
Contrast Between Agriculture and Optical Store
- Agriculture has 5 companies in the municipality, while the optical store has 1 company.
- Sales in agriculture have shown large variations, with a decrease of 59.6% from 2016 to 2017, but an increase of 179.9% from 2019 to 2020.
- Optical store has shown stable sales growth since 2020, with an increase of 10.2% in 2025.
Peer companies in agriculture
- Computer stores and electronics stores have lower EBITDA than optical stores.
- Examples of peer companies:
- Moen Computers (computer store)
- Morten Brendefurs Dataservice (computer store)
- Power Kragerø (electronics store)
Conclusion Agriculture has a more volatile operational development compared to the optical store. The optical store shows stable growth, which can be an advantage for entrepreneurs.
Other companies in landbruk (not in optical store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Moen Computers | computer store | Ekorntoppen 14A, 3790 Helle | NOK 0 | 0 | NOK 0 |
| Morten Brendefurs Dataservice | computer store | Holtsvingen 22A, 3766 Sannidal | NOK 0 | 0 | NOK 0 |
| Power Kragerø | electronics store | Frydensborgveien 1, 3772 Kragerø | NOK 0 | 9 | NOK 0 |
| Blekkpatron.no. As | computer store | Helleveien 329, 3790 | NOK 0 | 0 | NOK -6.0K |
Conclusion
The optical store industry in Kragerø is a small but economically stable industry with one company, Optiker Vestøl As. The industry has shown gradual growth in sales since 2020, with an annual growth rate of 10.2% in 2025. The EBITDA margin of 13% indicates a good operational position. Entrepreneurs should consider thoroughly analyzing market challenges and operational opportunities. SmartGrunder can help find suitable locations in Kragerø for this industry.