The Optician Industry in Kristiansund: A Detailed Analysis

Other Observations

The optician industry in Kristiansund shows a mix of stability and growth. With 9 companies registered in the municipality, including established businesses such as Oxaas Optikk As (founded 1994) and new players like Synsam Kristiansund (founded 2023), the data points to a dynamic sector. Sales have grown by 29% from 2023 to 2024, highlighting a positive trend. However, wage statistics show a more fluctuating development, with 32 employees in 2026 after a decline in 2025. The EBITDA margin for the industry stands at 11%, indicating strong profitability. There are no bankruptcy registrations among the reported companies, suggesting a stable sector. For entrepreneurs, this could be a sign of potential opportunities, especially with high EBITDA margins and sales growth.

Economic Trends

Sales Development:

• Sales grew by 6.5% from 2016 to 2017, reaching a peak of NOK 48.4 million in 2024.
• The most significant growth was recorded from 2023 to 2024 with 29.0%.

Wage Development:

• The number of employees has fluctuated between 25 and 32 in recent years, with an increase from 28 to 32 employees from 2023 to 2024.
• The industry's EBITDA margin stands at 11%, indicating strong profitability.

Average Figures:

• Average sales per employee is NOK 1.6 million, and average EBITDA per employee is NOK 187,200.
• The industry has a high gross profit margin of 2171%, suggesting high value in the products or services offered.

Key Players in the Industry

Registered Companies in Kristiansund:

• Oxaas Optikk As (Industriveien 17): 9 employees, sales of NOK 16.2 million, EBITDA of NOK 534,000.
• Alfred Berge As (Storgata 4): 8 employees, sales of NOK 9.8 million, EBITDA of NOK 926,000.
• Synsam Kristiansund (Industriveien 17): 8 employees, sales of NOK 10.4 million, EBITDA of NOK 1.9 million.
• Kristiansund Optikk As (Storgata 1): 7 employees, sales of NOK 12.0 million, EBITDA of NOK 2.1 million.

Organizational Forms:

• All companies are registered as AS, except Sanssouci Optikk Probst, which is registered as ENK.
• There are no bankruptcy registrations among the reported companies.

Geographic Distribution

Activity in Kristiansund:

• There are 4 companies and 32 employees registered in Kristiansund, with an operational income of NOK 48.5 million.
• The main addresses are Industriveien 17 and Storgata 4, where several of the largest companies are located.

Other Areas in the Municipality:

• Frei also has activity, with companies such as Monsø Retail As (Rabben 28), although these have 0 employees and 0 sales.
• There is no reported activity outside Kristiansund in this industry.

Dynamics and Bankruptcies

Bankruptcies:

• There are no bankruptcy registrations among the reported companies in the optician industry in Kristiansund.

Stability in the Industry:

• Although some companies have 0 employees or 0 sales (such as Hørselsservice and Monsø Retail As), there are no bankruptcies, suggesting that these companies are either in the start-up phase or have specialized in other activities.

Growth and Decline:

• In recent years, there have been both growth and decline in the number of employees, but there are no bankruptcies, indicating a stable sector.

Outlook for Entrepreneurs

Growth Potential:

• With a sales growth of 29% from 2023 to 2024 and stable employee numbers, the data shows that the optician industry in Kristiansund has growth potential.
• High EBITDA margin (11%) and high gross profit margin (2171%) suggest that the industry can be profitable for new players.

Market Space:

• There are 9 companies in the municipality, indicating a competitive market, but with opportunities for specialization or differentiation.
• Entrepreneurs should consider focusing on high quality, specialization, or digital solutions to stand out.

Larger Industry Group:

• Agriculture is a broader industry group in Kristiansund with 25 companies, compared to 9 companies in the optician industry.
• Sales in agriculture have grown by 3.9% from 2016 to 2017, but have later seen a decline of 29.5% from 2024 to 2025.

Wage Development:

• The number of employees in agriculture has fluctuated between 82 and 110, with a decline of 11.8% from 2024 to 2025.
• The EBITDA margin in agriculture is lower compared to the optician industry, suggesting that agriculture is less profitable.

Peer Companies:

• Examples of companies in agriculture include Power Norge As Avd Kristiansund (electronics store) and Elektroimportøren Norge As Avd Kristiansund (electrical goods store), which have higher sales than opticians but lower EBITDA margins.

The optician industry in Kristiansund shows positive development with high sales growth and stable profitability. With 9 companies and 32 employees in the municipality, as well as no bankruptcy registrations, the industry is stable and has growth potential. Compared to agriculture, which has a broader industry group but lower profitability, the optician industry can be an attractive sector for entrepreneurs. SmartGrunder can help entrepreneurs find suitable addresses in Kristiansund for this industry, especially with a focus on high quality and differentiation.