Industry · municipality
Optical Industry in Larvik: A Detailed Analysis of Companies, Statistics, and Outlooks
Analysis of the optical industry in Larvik with a focus on companies, economic trends, and the competitive landscape in relation to agriculture.
Executive Summary
Larvik's optical industry has shown a mix of stability and variation in recent years. In 2026, 9 companies operate in the sector, with a total of 59 employees and annual revenues of 74.6 million NOK. There has been a clear increase in the number of employees since 2023, but a decline in sales in 2025. The industry is dominated by AS companies, and the most profitable companies have EBITDA margins of up to 18%. However, there are variations in financial health, with some companies operating with zero revenue or employees.
Economic Overview
Sales and employee development:
- Sales: The industry reached a peak in 2024 with 74.6 million NOK, but fell to 65.3 million NOK in 2025. Annual variations have been clear, with an increase of 11.4% from 2023 to 2024.
- Employees: The number of employees has increased from 45 in 2023 to 59 in 2026, a rise of 31.1% over three years. The most significant increase was recorded from 2023 to 2024 (17.8%).
Financial indicators:
- The average EBITDA margin for the industry is 8%, with variations between 5% and 18%.
- Total debt for companies ranges between 0 and 10.5 million NOK, with some companies having no debt.
- The most profitable companies have higher EBITDA per employee (up to 245.8 thousand NOK) compared to the average of 125.4 thousand NOK.



Companies in the Industry
Larvik has 9 registered companies in the optical industry, all with AS as the organizational form. The key companies include:
| Company | Address | Employees | Sales (2025) | EBITDA (2025) |
|---|---|---|---|---|
| Larvik Synssenter AS | Torget 7 | 12 | 17.9M | 1.4M |
| Synsam Larvik Nordbyen AS | Yttersøveien 2 | 11 | 10.4M | 1.9M |
| Ljosland Optikk AS | Romberggata 5 | 8 | 6.3M | 336K |
| Boots Apotek Larvik | Nansetgata 8 | 7 | 15.0M | 270.9K |
| Brilleland Avd 488 | Yttersøveien 2 | 6 | 8.8M | 640.9K |
Special observations:
- R Sætre Sykepleierklinikken AS (founded 2024) has no revenue or employees.
- Larvik Optikk AS has no activity (zero revenue, employees, or sales).
- The most profitable companies have EBITDA margins above 10%, while some have lower margins or negative values.
Industry Geography
All 9 companies in the optical industry in Larvik are registered in the municipality, distributed across the following addresses:
- Torget 7 (Larvik Synssenter AS)
- Yttersøveien 2 (Synsam Larvik Nordbyen AS, Brilleland Avd 488)
- Romberggata 5 (Ljosland Optikk AS)
- Prinsegata 7A (R Sætre Sykepleierklinikken AS)
- Nansetgata 8 (Boots Apotek Larvik)
- Gloppeskogen 24 (Krogh Optikk Drift AS)
- Kongegata 25 (Hitz Optikk AS)
- Kongegata 21 (Larvik Optikk AS)
No activity is registered outside Larvik's city center, and all companies operate within the municipal boundary.

Industry Dynamics
Bankruptcies and financial health:
- No companies in the industry are bankrupt, but there are variations in financial health:
- Larvik Optikk AS and R Sætre Sykepleierklinikken AS have no revenue or employees.
- Krogh Optikk Drift AS had a sales decline of 1% in 2024, while Synsam Larvik Nordbyen AS had an increase of 12%.
Establishments and declines:
- R Sætre Sykepleierklinikken AS (founded 2024) has no activity.
- Hitz Optikk AS (founded 2018) has high revenue (5.5M) and an EBITDA margin of 12%.
- Larvik Synssenter AS (founded 1988) has the highest revenue (17.9M) and EBITDA (1.4M) in the industry.
Outlook
Outlook for entrepreneurs
Trend analysis:
- Increase in employees: The number of employees has increased by 31.1% from 2023 to 2026, indicating growing demand for optical services.
- Sales decline in 2025: A 12.4% decline in sales from 2024 to 2025 may indicate market disruptions or competitive pressure.
- Competitive landscape: The industry has 9 companies, with variations in financial health and EBITDA margins. Entrepreneurs should consider differentiation and efficiency to compete.
Opportunities and challenges:
- Opportunities: Increasing number of employees and high EBITDA margin (8%) for the industry.
- Challenges: Sales decline in 2025 and variations in financial health between companies.
Recommendation: Entrepreneurs should consider establishing themselves in Larvik with a focus on efficient operations and differentiation, especially in a market area with 9 existing companies.
Outlook for Agriculture
Contrast to the optical industry:
- Number of companies: Agriculture has 33 companies in Larvik, while the optical industry has 9 companies.
- Sales: Agriculture had 247.2 million NOK in sales in 2025, while the optical industry had 65.3 million NOK.
- Employees: Agriculture had 134 employees in 2026, while the optical industry had 59 employees.
Peer companies in agriculture:
| Company | Industry | Sales (2025) | EBITDA (2025) |
|---|---|---|---|
| Elkjøp Larvik | Electronics store | 187.8M | 2.2M |
| Tnb Larvik AS | Computer store | 18.9M | 853K |
| Power Larvik | Electronics store | 0 | 0 |
Conclusion: Agriculture has a larger market share and more companies, but the optical industry has higher EBITDA margins (8% vs. agriculture's unknown value). Entrepreneurs should consider both the industry's potential and the competitive landscape in relation to agriculture.



Other companies in landbruk (not in optical store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Elkjøp Larvik | electronics store | Elveveien 10, 3262 Larvik | NOK 187.8M | 35 | NOK 2.2M |
| Tnb Larvik As | computer store | Yttersøveien 2, 3274 Larvik | NOK 18.9M | 6 | NOK 853.0K |
| Bachs Hifi Produkter | computer store | Prinsegata 19, 3256 Larvik | NOK 0 | 0 | NOK 0 |
| Elektroimportøren Norge As Avd Larvik | electric goods store | Tjøllingveien 45B, 3262 Larvik | NOK 0 | 8 | NOK 0 |
| Elom As | electronics store | c/o Lars Engene|Sleipneveien 77, 3274 Larvik | NOK 0 | 0 | NOK 0 |
| Galleri Kristin Kristin Skaugvold | audio equipment / musical instruments store | Brånaåsen 5D, 3282 Kvelde | NOK 0 | 0 | NOK 0 |
| Galleri Kunstverftet | audio equipment / musical instruments store | Fredriksvern verft 24, 3290 Stavern | NOK 0 | 0 | NOK 0 |
| Galleri Toniton Tone Johansen | audio equipment / musical instruments store | Nedre Fritzøegate 2, 3264 Larvik | NOK 0 | 0 | NOK 0 |
| Gave Og Systua Ans | audio equipment / musical instruments store | Storgata 111, 3262 Larvik | NOK 0 | 0 | NOK 0 |
| Hellenes It As | computer store | c/o Christoffer Hellenes|Valbysteinveien 31, 3261 Larvik | NOK 0 | 0 | NOK 0 |
| Kløtterød Butikkdrift As | electronics store | Helgeroveien 1033A, 3267 Larvik | NOK 0 | 0 | NOK 0 |
| Kløtterød Butikkdrift As Konkursbo | electronics store | Helgeroveien 1033A, 3267 Larvik | NOK 0 | 0 | NOK 0 |
| Lydprodukter Rolf Aarøe Arnesen | audio equipment / musical instruments store | Amundrødveien 57, 3295 Helgeroa | NOK 0 | 0 | NOK 0 |
| Parabolshop Per Kristian Auestad | computer store | Søbakken 9, 3295 Helgeroa | NOK 0 | 0 | NOK 0 |
| Power Larvik | electronics store | Elveveien 8, 3262 Larvik | NOK 0 | 19 | NOK 0 |
| Taule Anbefaling | electronics store | Dåpanveien 64, 3265 Larvik | NOK 0 | 0 | NOK 0 |
| Taule Anbefaling | electronics store | Dåpanveien 64, 3265 Larvik | NOK 0 | 0 | NOK 0 |
| Telia Norge As Telia Avd Nordbyen | phone store | Yttersøveien 2, 3274 Larvik | NOK 0 | 0 | NOK 0 |
| Trimakk Sør Ans | electronics store | Skreppestadveien 46, 3261 Larvik | NOK 0 | 0 | NOK 0 |
| Pick Up Service As | computer store | Fridtjof Nansens vei 10, 3269 Larvik | NOK 81.0K | 1 | NOK -27.0K |
| Jvg Holding As | computer store | c/o Faton Olomani|Tagtvedtveien 25, 3258 Larvik | NOK 0 | 0 | NOK -28.0K |
| Filamentmannen As | computer store | c/o Erlend Samuelse|Strandgata 57C, 3263 Larvik | NOK 0 | 0 | NOK -29.0K |
| Speakon As | audio equipment / musical instruments store | Hemsvingen 25, 3270 Larvik | NOK 4.7M | 4 | NOK -137.0K |
| Kløtterød Holding As | electronics store | Helgeroveien 1033A, 3267 Larvik | NOK 0 | 0 | NOK -364.0K |
Conclusion
The optical industry in Larvik shows a mix of stability and variation. With 9 companies, 59 employees, and an EBITDA margin of 8%, the industry is relatively stable. Entrepreneurs should consider opportunities in a market area with an increasing number of employees, but also be aware of the sales decline in 2025. At the same time, they should evaluate the competitive landscape in relation to agriculture, which has more companies and higher sales. SmartGrunder can help entrepreneurs find optimal addresses in Larvik for the optical industry, based on market data and development trends.