The Optician Industry in Levanger: An Analytical Overview

Summary

The optician industry in Levanger is a stable, but variable sector with five registered companies. In recent years, sales have grown by 14.8% from 2023 to 2024, but fell sharply by 41.2% in 2025. Employment trends show a weak, but stable tendency with an average annual growth of 2.3%. The industry is dominated by AS companies, and all companies are registered in Levanger. There are no registered bankruptcies in the sector, but variations in profit margins and operating results are clear.

Sales Development (2016–2025):

• 2016: NOK 15.5 million
• 2024: NOK 42.4 million (highest level)
• 2025: NOK 24.9 million (drop of 41.2%)

Employment Development (2016–2026):

• 2016: 17 employees
• 2024: 29 employees
• 2026: 27 employees

Sales growth has been strongest in 2017–2018 (+43.7%) and 2023–2024 (+14.8%), but with a sharp decline in 2025. Employment development has been more stable, with a maximum growth of +29.4% from 2016 to 2017 and a minimal decline of -3.6% from 2025 to 2026.

Registered Companies in Levanger (2025):

1. Interoptik Levanger (Håkon den godes gate 16) – 7 employees, AS, operating result NOK -253.6 thousand
2. Fokus Helse As (Sjøgata 33A) – 6 employees, AS, operating result NOK 321.0 thousand
3. Husby Optikk Levanger As (Moafjæra 8C) – 6 employees, AS, operating result NOK -593.0 thousand
4. Brilleland Avd 449 Levanger (Moafjæra 14) – 5 employees, AS, operating result NOK 378.7 thousand
5. Levanger Specsavers As (Moafjæra 14) – 5 employees, AS, operating result NOK 407.0 thousand

Organizational Form: All companies are AS. Average wage cost per employee is NOK 3.0 million, and average EBITDA margin is 2%.

All five companies in the industry are registered in Levanger. Most are located in Moafjæra (Brilleland, Specsavers, Husby Optikk), while Interoptik and Fokus Helse are located in Håkon den godes gate and Sjøgata. There is no spread to other districts in the municipality. This indicates a concentration of opticians in central areas with high population density.

Bankruptcy Statistics: There are no registered bankruptcies in the optician industry in Levanger during the period 2016–2025.

Operating Results:

• Positive Result: Fokus Helse As (NOK 321.0 thousand), Brilleland Avd 449 (NOK 378.7 thousand), Levanger Specsavers (NOK 407.0 thousand)
• Negative Result: Interoptik (NOK -253.6 thousand), Husby Optikk (NOK -593.0 thousand)

EBITDA Margins: Variation from -13% (Husby Optikk) to 6% (Brilleland Avd 449). This shows large variations in operational efficiency and cost management between companies.

Outlook for Entrepreneurs

The optician industry in Levanger shows stable, but uncertain development trends. Sales growth up to 2024 (NOK 42.4 million) is promising, but the sharp decline in 2025 (NOK 24.9 million) shows potential vulnerability. Employment development is more stable, with an average growth of 2.3% per year. Entrepreneurs should consider focusing on operational economics, cost management, and customer customization to ensure profitability. SmartGrunder can help identify profitable locations and business models in the municipality.

Agriculture is a broader industry group in Levanger with 11 companies, compared to 5 in the optician industry. Sales development for agriculture has been more volatile, with a maximum growth of +21.8% from 2023 to 2024, but a decline of -36.4% in 2025. Employment development for agriculture has been more negative, with an average annual decline of 3.5%.

Peer Companies in Agriculture:

• Odd Ingebrigtsen As Avd Levanger (electronics store) – NOK 62.4 million in sales, NOK 1.9 million EBITDA
• Power Norge As Avd Levanger (electronics store) – NOK 58.3 million in sales, NOK 1.4 million EBITDA
• Mobil & It Levanger As (computer store) – NOK 20.4 million in sales, NOK 1.8 million EBITDA

Agriculture has a higher number of companies, but lower average sales and EBITDA than the optician industry.

The optician industry in Levanger is a stable, but uncertain sector with growth potential, but also risks related to market fluctuations. With five companies and an average sales of NOK 36.9 million in 2023, the industry is smaller than agriculture, but with higher average EBITDA margins. Entrepreneurs should consider focusing on operational economics, customer customization, and location in central areas. SmartGrunder can help identify profitable addresses and business models in the municipality.