Industry · municipality
Optical Store Industry in Lier: Current Status and Outlook
An Analysis of Companies, Statistics, and Opportunities in the Municipality of Lier
Executive Summary
Lier has a stable and growing optical store industry with 6 companies registered in the municipality. The two main activities are located in Lierskogen and Lier, with combined sales exceeding NOK 22 million in 2024. The companies show variable, but generally positive, development in wage and operating results, with particularly high gross capital returns (6246% in Lierskogen). There are no bankruptcy registrations among the optical store industry, indicating a stable industry structure. Prospects for new players appear reasonable, especially in Lierskogen where there is the most activity.
Economic Overview
Sales and employee development (2016–2025):
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 16.8M | 18 |
| 2021 | 22.1M | 20 |
| 2024 | 22.3M | 20 |
| 2025 | 19.5M | 21 |
Sales have grown by 8.5% from 2016 to 2017, but had a decline of 12.6% in 2024–2025. The number of employees has been stable, with a maximum of 21 in 2025. EBITDA margins are at 18% in Lierskogen and 2% in Lier, showing large variations between the locations. The highest gross capital returns (6246%) and operating margins (9%) are recorded in Lierskogen.
Companies in the Industry
Lier has 6 registered companies in the optical store industry, with the following organizational forms and operating data:
- Synsam Liertoppen (AS, 11 employees, sales 16.4M NOK, EBITDA 3.0M NOK)
- Lierbyen Optikk As (AS, 5 employees, sales 3.9M NOK, EBITDA 84.0K NOK)
- Brilleland Avd 446 (AS, 0 employees, sales 5.6M NOK, EBITDA 407.8K NOK)
- Brolabs As (2 companies with 0 employees and 0 sales)
- Miljø Diagnostics As (0 employees, 0 sales)
The two companies with 0 employees and sales (Brolabs and Miljø Diagnostics) may be newly established or in the start-up phase. Most companies are ASs, indicating a concentration of ownership structure in the industry.
Business Geography
Activity distributed across locations in the municipality:
| Location | Number of companies | Employees | Sales (NOK) | Operating income (NOK) |
|---|---|---|---|---|
| Lierskogen | 3 | 16 | 22.0M | 20.3M |
| Lier | 1 | 5 | 3.9M | 3.9M |
Lierskogen dominates with 3 companies and 16 employees, while Lier has 1 company and 5 employees. Sales in Lierskogen are 5.6 times higher than in Lier. Operating income per employee is 1.3M NOK in Lierskogen compared to 771,000 NOK in Lier.
Business Dynamism
Bankruptcy statistics and operating results:
None of the 6 companies in the optical store industry are registered in bankruptcy, indicating a stable industry. The two companies with 0 employees (Brolabs) have not reported operating results. The most profitable companies are Synsam Liertoppen (EBITDA 3.0M NOK) and Brilleland Avd 446 (EBITDA 407.8K NOK). Lierskogen has higher operating margins (9%) compared to Lier (1%).
Outlook
Outlook for Entrepreneurs
The optical store industry in Lier shows potential for new players, especially in Lierskogen where there is the most activity. Stable sales (22.3M NOK in 2024) and high gross capital returns (6246%) indicate a robust industry. There are no bankruptcy registrations, providing security for investments. Prospects for new companies may be good, but it should be considered that sales had a decline of 12.6% in 2024–2025. SmartGrunder can help entrepreneurs find suitable addresses in Lierskogen for the optical store industry.
Outlook for Agriculture
Outlook for Agriculture (parent industry)
Contrast between agriculture and optical store industry:
- Number of companies: Agriculture has 23 companies, while optical store industry has 6.
- Sales: Agriculture had 73.9M NOK in 2023, while optical store industry had 22.3M NOK in 2024.
- Employees: Agriculture had 54 employees in 2023, while optical store industry had 20 employees in 2024.
- EBITDA margins: The optical store industry has higher margins (18% in Lierskogen) compared to agriculture (average 2.7% in 2023).
Peer companies in agriculture:
| Name | Industry | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|
| Telia Norge As | Computer store | 14.0M | 5.6M |
| Fleetcom As | Computer store | 13.6M | 1.8M |
| Holmaveien 45 As | Audio equipment | 0 | 1.8M |
Agriculture has more companies, but lower EBITDA margins compared to the optical store industry. Computer stores and audio equipment are the most represented subgroups in agriculture.
Other companies in landbruk (not in optical store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Telia Norge As Telia Avd Liertoppen | computer store | Drammensveien 201, 3420 Lierskogen | NOK 14.0M | 5 | NOK 5.6M |
| Fleetcom As | computer store | Dølasletta 7, 3408 Tranby | NOK 13.6M | 1 | NOK 1.8M |
| Holmaveien 45 As | audio equipment / musical instruments store | Åbyveien 19, 3402 Lier | NOK 0 | 0 | NOK 1.8M |
| Tnb Liertoppen As | computer store | Drammensveien 201, 3420 Lierskogen | NOK 17.6M | 4 | NOK 931.0K |
| Zico Drammen As | audio equipment / musical instruments store | Åbyveien 19, 3402 Lier | NOK 0 | 0 | NOK 259.0K |
| Teknikmagasinet Norway As Release Liertoppen | computer store | Drammensveien 201, 3420 Lierskogen | NOK 203.4K | 0 | NOK 5.3K |
| Fagernes Radio Elektrisk | computer store | Reistadlia 6, 3425 | NOK 0 | 1 | NOK 0 |
| Kanutta As | computer store | Maurrudløkka 3, 3409 Tranby | NOK 0 | 0 | NOK 0 |
| Kjetil Eilevstøl Data Support | computer store | Østlia 3, 3405 Lier | NOK 0 | 0 | NOK 0 |
| Netonnet Ab Nuf Avdeling Liertoppen | electronics store | Liertoppen kjøpesenter|Drammensveien 201, 3420 Lierskogen | NOK 0 | 13 | NOK 0 |
| Pek Per Erik Kilen | phone store | Lille Frydenlund 6D, 3414 Lierstranda | NOK 0 | 1 | NOK 0 |
| Promotion As | computer store | Dølasletta 5, 3408 Tranby | NOK 0 | 0 | NOK 0 |
| Promotion As | phone store | Dølasletta 5, 3408 Tranby | NOK 0 | 0 | NOK 0 |
| Tk Karting Ans | audio equipment / musical instruments store | Årkvislaveien 52, 3402 Lier | NOK 0 | 0 | NOK 0 |
| Walstad Data | computer store | Ringeriksveien 350, 3406 Tranby | NOK 0 | 0 | NOK 0 |
| Mdl Holding As | computer store | Dølasletta 5, 3408 Tranby | NOK 0 | 0 | NOK -6.0K |
| As Ramses | audio equipment / musical instruments store | Åbyveien 19, 3402 Lier | NOK 0 | 0 | NOK -39.0K |
Conclusion
The optical store industry in Lier shows a stable and growing industry with 6 companies and 20 employees in 2024. Lierskogen is the most active area with high sales (22.0M NOK) and operating margins (9%). Prospects for new players appear reasonable, especially in Lierskogen where there is the most activity. Bankruptcy statistics show no registrations, indicating a stable industry. Compared to agriculture, the optical store industry has higher EBITDA margins, but fewer companies. SmartGrunder can help entrepreneurs find suitable addresses in Lierskogen for the optical store industry.