Industry · municipality
Optical Store Industry in Lillestrøm: A Comprehensive Analysis
Key Insights on Sales, Employment, and Business Opportunities in the Optical Store Sector of Lillestrøm Municipality
Brief Overview of the Industry
The optical store industry in Lillestrøm is a stable but dynamic sector with 15 registered companies and over 100 employees. The industry shows fluctuations in sales and operating results over the years, but has a high average gross profit margin (3573%) and a solid EBITDA margin (13%). It is particularly interesting to note that companies such as Synsam and Brilleland have higher operating results compared to new players like Lillestrøm Optikk As. SmartGrunder can help entrepreneurs find suitable locations in the municipality for this industry.
Economic Overview
Sales and Employees Over Time
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 93.0M | 89 |
| 2017 | 105.1M | 97 |
| 2018 | 111.9M | 96 |
| 2019 | 117.9M | 98 |
| 2020 | 109.6M | 96 |
| 2021 | 119.9M | 98 |
| 2022 | 89.7M | 106 |
| 2023 | 103.1M | 100 |
| 2024 | 105.7M | 98 |
| 2025 | 82.0M | 101 |
Sales experienced strong growth from 2016 to 2021, but fell by 25.2% in 2022 before stabilizing again in 2023. The number of employees has been relatively stable, with an increase of 8.2% in 2022 and a decline of 5.7% in 2023.



Companies in the Industry
Lillestrøm has 15 registered companies in the optical industry, mainly AS companies. The key companies include:
- Synsam Skedsmokorset (13 employees, 12.0M in operating income)
- Brilleland Avd 457 Strømmen (11 employees, 13.0M in operating income)
- Krogh Optikk Strømmen (11 employees, 17.6M in operating income)
- Storgata Optikk As (9 employees, 18.2M in operating income)
- Nordfonn Optikk As (6 employees, 11.3M in operating income)
Most companies have high operating income and good EBITDA margins, but there are also companies such as Lillestrøm Optikk As and Interoptik Kjølberg that have lower or no operating income.
Business Geography
Distribution of Activity in the Municipality
| Location | Number of Companies | Number of Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Lillestrøm | 6 | 42 | 44.5M | 6.0M |
| Strømmen | 3 | 42 | 28.5M | 2.9M |
| Skedsmokorset | 2 | 17 | 15.7M | 2.5M |
| Sørumsand | 2 | 7 | 12.9M | 2.0M |
Lillestrøm is the most active area with 6 companies and 42 employees, while Sørumsand has the lowest activity with 2 companies and 7 employees.

Operational Dynamics and Bankruptcy Statistics
The industry has a relatively low bankruptcy frequency, but there are some companies with declining results. For example:
- Lillestrøm Optikk As has no operating income and no sales.
- Interoptik Kjølberg has no operating income and no sales.
- Marcus Ottestad As has no sales, but a positive EBITDA of 17.0K.
There are also companies such as Lavista As Avd Lillestrøm with a negative sales growth (minus 19%) and Smartlook Optikk As with a negative sales growth of minus 1%.
Outlook for Entrepreneurs
The optical industry in Lillestrøm shows both opportunities and challenges. With a high average gross profit margin (3573%) and a stable EBITDA margin (13%), it is possible to achieve good results. However, there are also companies with declining results, which can be a warning for new entrepreneurs. It is important to carefully analyze the market and find a good position in the municipality.
Outlook for Agriculture
Comparison with Agriculture
Agriculture is a broader industry in Lillestrøm with 54 companies, compared to 15 companies in the optical industry. Sales in agriculture have been more stable over the years, with a decline of 1.0% in 2017 and an increase of 3.8% in 2024. The number of employees in agriculture has been lower than in the optical industry, with a decline of 7.3% in 2017 and an increase of 5.2% in 2026. There is also a significant variation in EBITDA between agriculture companies, which can be a challenge for new entrepreneurs.



Other companies in landbruk (not in optical store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Telia Norge As Telia Avd Strømmen Storsenter | phone store | Strømmen Storsenter|Støperiveien 5, 2010 | NOK 42.1M | 5 | NOK 16.9M |
| Power Norge As Avd Strommen | electronics store | Støperiveien 5, 2010 Strømmen | NOK 158.2M | 43 | NOK 3.8M |
| Strømmen Tele As | computer store | Strømmen Storsenter|Støperiveien 5, 2010 | NOK 22.2M | 8 | NOK 799.0K |
| Kjell & Co Norway No022 Strømmen Storsenter | electronics store | Strømmen storsenter|Støperiveien 5, 2010 | NOK 12.0M | 5 | NOK 578.2K |
| Norsk Tele Og Data As | computer store | Industriveien 4H, 2020 Skedsmokorset | NOK 7.0M | 6 | NOK 429.0K |
| Ledonline As | computer store | Skjærvaveien 36, 1466 Strømmen | NOK 27.4M | 4 | NOK 347.0K |
| Telekiosken Lillestrøm As | computer store | Torvet 6, 2000 Lillestrøm | NOK 11.8M | 6 | NOK 228.0K |
| Teknikmagasinet Norway As Avd Lillestrøm | phone store | Torvet 6, 2000 Lillestrøm | NOK 3.3M | 0 | NOK 84.2K |
| Teknikmagasinet Norway As Avd Strømmen | phone store | Støperiveien 5, 2010 Strømmen | NOK 3.2M | 0 | NOK 81.5K |
| Platesjappa As | audio equipment / musical instruments store | Solheimsgata 4, 2000 Lillestrøm | NOK 3.1M | 8 | NOK 70.0K |
| Eplehuset Strømmen | computer store | Støperiveien 5, 2010 Strømmen | NOK 54.5M | 10 | NOK 33.3K |
| Al Emarah Mobiloperatør | computer store | Tårnbyveien 499, 2013 Skjetten | NOK 0 | 0 | NOK 0 |
| Atelier Fjørstad | audio equipment / musical instruments store | Skoglundveien 31, 1923 Sørum | NOK 0 | 0 | NOK 0 |
| Audio Visual Magic Ans | computer store | Tårnbyveien 417, 2013 Skjetten | NOK 0 | 0 | NOK 0 |
| Bilfilmer.com Bent Ove Amundsen | audio equipment / musical instruments store | Inges gate 3, 2004 Lillestrøm | NOK 0 | 0 | NOK 0 |
| Data Guiden Wiggo Berggren | computer store | Nygata 2, 2010 Strømmen | NOK 0 | 0 | NOK 0 |
| Dataspesialisten As Avd Strømmen | phone store | Støperiveien 5, 2010 Strømmen | NOK 0 | 1 | NOK 0 |
| Elkjøp Strømmen | electronics store | Stasjonsveien 6, 2010 Strømmen | NOK 0 | 38 | NOK 0 |
| Foodiebox As | phone store | Åslistubben 28, 2013 Skjetten | NOK 0 | 0 | NOK 0 |
| Hi Fi Klubben As Avd Lillestrøm | phone store | Adolph Tidemands gate 22, 2000 Lillestrøm | NOK 0 | 0 | NOK 0 |
| Idingz Ronny B V Arnesen | computer store | Svelleveien 22F, 2004 Lillestrøm | NOK 0 | 0 | NOK 0 |
| Jansen Musikk Ans | audio equipment / musical instruments store | Storgata 33, 2000 Lillestrøm | NOK 0 | 0 | NOK 0 |
| Jeppsson Consulting | electric goods store | Hølandsveien 70, 1903 Gan | NOK 0 | 0 | NOK 0 |
| Jeppsson Consulting | electronics store | Hølandsveien 70, 1903 Gan | NOK 0 | 0 | NOK 0 |
| Pearly As | audio equipment / musical instruments store | Romeriksgata 75, 2003 Lillestrøm | NOK 0 | 0 | NOK 0 |
| Pilar Invest As | electronics store | Rettenveien 74, 1466 Strømmen | NOK 0 | 0 | NOK 0 |
| Play Enterprise As | computer store | Strømsveien 49, 2010 Strømmen | NOK 0 | 0 | NOK 0 |
| Play Technology As | computer store | Strømsveien 49, 2010 Strømmen | NOK 0 | 0 | NOK 0 |
| Pm Import Per Olof Möller | computer store | Voldgata 40, 2000 Lillestrøm | NOK 0 | 0 | NOK 0 |
| Sandviken Webhandel | computer store | St. Sunnivas gate 10A, 2004 Lillestrøm | NOK 0 | 0 | NOK 0 |
| Sandviken Webhandel | phone store | St. Sunnivas gate 10A, 2004 Lillestrøm | NOK 0 | 0 | NOK 0 |
| Skarelven & Teigland Da | computer store | Stalsberggata 29, 2010 Strømmen | NOK 0 | 0 | NOK 0 |
| Tech Store Svendsen | computer store | Trevaliglia 1, 1900 Fetsund | NOK 0 | 0 | NOK 0 |
| Tuben Tegne Og Maleskole Lars Bjerke | audio equipment / musical instruments store | Kanalveien 9, 2004 Lillestrøm | NOK 0 | 0 | NOK 0 |
| Unikate Kate Brevig | audio equipment / musical instruments store | Ringnesåsen 2, 2020 Skedsmokorset | NOK 0 | 0 | NOK 0 |
| V Herrmann | audio equipment / musical instruments store | Landskronaveien 378, 2013 Skjetten | NOK 0 | 0 | NOK 0 |
| Winjes Hobbyhjørne | audio equipment / musical instruments store | Frognerveien 19, 2016 | NOK 0 | 0 | NOK 0 |
| Rødbekk Online Handel As | audio equipment / musical instruments store | Hølandsveien 280, 1903 Gan | NOK 0 | 0 | NOK -9.0K |
| Ice Retail As Avd Strømmen | phone store | Støperiveien 5, 2010 Strømmen | NOK 16.2M | 7 | NOK -705.2K |
Conclusion
The optical industry in Lillestrøm is a stable but dynamic sector with opportunities for growth and development. With a high average gross profit margin and a stable EBITDA margin, it is possible to achieve good results. However, there are also challenges, such as declining results for some companies. SmartGrunder can help entrepreneurs find suitable locations in the municipality for this industry.