Industry · municipality
Optical Stores in Melhus
An analytical overview of the industry, companies, and prospects
Brief overview of optical stores in Melhus
The optical store industry in Melhus is a stable, but relatively small sector with three registered companies. The industry has shown variations in sales and number of employees over time, with a peak in 2021 and a decline in 2023 before an increase again in 2024. There are no bankrupt registered companies in the sector, which indicates a certain level of stability. Prospects for new entrants are mixed, with potential opportunities in a growing market, but also challenges related to competition and economic fluctuations.
Economic overview of the sector
Sales and employees in the optical store industry in Melhus have shown variations over time. Sales reached a peak of NOK 14.8 million in 2021, followed by a decline to NOK 11.6 million in 2023. In 2024, an increase was recorded to NOK 13.8 million. The number of employees has varied between 8 and 13 in recent years, with a decline in 2023 and an increase in 2024. The average sales per employee is NOK 1.4 million in 2025, which indicates a relatively high productivity.



Companies in the sector
There are three registered companies in the optical store industry in Melhus:
| Company | Location | Number of employees | Organizational form | Sales (2025) |
|---|---|---|---|---|
| Brillesalongen As | Melhusvegen 505, Melhus | 6 | AS | NOK 6.4 million |
| Melhus Helseartikler As | Gimsbruvegen 4, Melhus | 5 | AS | NOK 8.3 million |
| Internus Brenna | Melhusvegen 416, Melhus | 0 | ENK | NOK 0 |
Brillesalongen As and Melhus Helseartikler As are both AS companies, while Internus Brenna is an ENK. The latter has no employees or sales, which suggests a new start or a temporary pause in operations.
Business geography
All three companies in the optical store industry in Melhus are registered in Melhus. There are no underlying cities or locations with particularly active industry activity. The only registered location is Melhus, which has 2 companies and 11 employees in 2025.

Business dynamics and bankruptcy statistics
The sector has been stable with no bankrupt registered companies in recent years. Nevertheless, both sales and number of employees have shown variations, which may indicate challenges related to market conditions and operational economics. It is particularly clear that Internus Brenna has been inactive in operations, which may affect the sector's overall dynamics.
Prospects for new entrants
For new entrants in the optical store industry in Melhus, prospects are mixed. The sector has shown a certain level of stability, with no bankrupt registered companies, but at the same time has been marked by variations in sales and number of employees. An increase in sales in 2024 and 2025 indicates potential opportunities, but competition from the two existing companies may be a challenge. It is important to assess local market conditions and operational economics before deciding to open a new store.
Prospects for agriculture compared to optical stores
In comparison with the broader agriculture sector in Melhus, which had 7 companies and 30 employees in 2022, optical stores show a smaller scale, but higher productivity. Agriculture has experienced strong growth in sales from 2016 to 2020, with a peak of NOK 72 million in 2020, followed by a sharp decline in 2021. Optical stores, on the other hand, have been more stable, with an average EBITDA margin of 4% in 2025, compared to agriculture, which has lower margins. Peer companies in agriculture, such as Helgemo Ved Og Landbrukstjenester and Rambraut Invest As, however, have no sales or EBITDA, which suggests a weaker economic position in this group.



Other companies in landbruk (not in optical store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Helgemo Ved Og Landbrukstjenester | computer store | Nordtømmesvegen 251, 7236 Hovin I Gauldal | NOK 0 | 0 | NOK 0 |
| Rambraut Invest As | computer store | c/o Rune Rambraut|von Kroghs veg 5, 7224 Melhus | NOK 0 | 0 | NOK 0 |
| Shibari As | audio equipment / musical instruments store | Lundadalsvegen 259, 7232 Lundamo | NOK 0 | 0 | NOK 0 |
| U9q's Reisegalleri Unni Elisabeth Hansen | audio equipment / musical instruments store | Fautvelta 36, 7212 Korsvegen | NOK 0 | 0 | NOK 0 |
Conclusion
Optical stores in Melhus are a stable, but relatively small sector with potential opportunities for growth. At the same time, it is important to be aware of the competition and local market conditions. SmartGrunder can help founders explore addresses and operational conditions in the municipality for this sector.