Industry · municipality
The Optician Industry in Moss: A Comprehensive Analysis
Companies, Statistics, and Opportunities for Entrepreneurs and Local Decision-Makers
Executive Summary
Overview of the Optician Industry in Moss
The optician industry in Moss is a stable but dynamic sector with 7 registered companies and 52 employees in 2026. In recent years, the industry has experienced both growth and decline, with a peak in 2022 followed by a downturn from 2023–2025. The EBITDA margin stands at 9%, indicating relatively good profitability. The industry is dominated by AS companies, and activity is concentrated in the Moss city center. For entrepreneurs, this could be an opportunity, but with necessary analysis of the market and competition.
Economic Overview
Sales Development:
- 2016: NOK 40.8M
- 2021: NOK 60.1M (increase of +48.7%)
- 2022: NOK 66.4M (increase of +10.4%)
- 2023: NOK 68.0M (increase of +2.4%)
- 2025: NOK 48.9M (decrease of -21.2%)
Employee Development:
- 2016: 38 employees
- 2022: 61 employees (increase of +57.9%)
- 2023: 57 employees (decrease of -6.6%)
- 2025: 49 employees (decrease of -15.8%)
Key Figures:
- EBITDA margin: 9%
- Sales per employee: NOK 1.3M
- EBITDA per employee: NOK 135.1K
- Gross profit: 4713%
The industry experienced strong growth until 2022, but has since experienced a significant decline. This may be due to economic pressure or changes in customer skills.
Companies in the Industry
Moss has 7 companies in the optician industry, all registered as AS. The key companies are:
| Company | Address | Employees | EBITDA | Sales |
|---|---|---|---|---|
| Synsenteret Moss As | Dronningens gate 1 | 12 | NOK 262.0K | NOK 16.9M |
| Synsam Moss | Prinsens gate 2 | 10 | NOK 2.2M | NOK 11.9M |
| Synsam Rygge | Carlbergveien 2 | 10 | NOK 1.9M | NOK 10.4M |
| Brilleland Avd 472 | Bjørnson terrasse 1 | 8 | NOK 699.2K | NOK 9.6M |
| Brilleland Avd 527 | Patterødveien 2 | 7 | NOK 582.6K | NOK 8.0M |
| Evensen & Rønning Drift As | Dronningens gate 14 | 5 | NOK 648.0K | NOK 9.9M |
| Are Karlsen As | Bassengveien 38 | 0 | NOK -27.0K | NOK 0 |
Organizational Form:
- AS: 6 companies (85.7%)
- Unknown: 1 company (14.3%)
One of the major challenges is Are Karlsen As, which has a negative result and no employees. This could be a warning for entrepreneurs to thoroughly analyze economic risk factors.
Business Geography
All 7 companies in the optician industry are registered in Moss, with the following key figures:
- Number of companies: 7
- Number of employees: 52
- Sales: NOK 66.9M
- Wages: NOK 25.2M
- Operating income: NOK 68.2M
- Equity: NOK 17.0M
- Debt: NOK 33.7M
- Sales growth: 10%
- Operating income per employee: NOK 1.5M
- EBITDA margin: 9%
- Gross profit: 4713%
- Operating profit: 5%
Activity is concentrated in the Moss city center, with a focus on Dronningens gate, Prinsens gate, and Bjørnson terrasse. These are central areas with high population density and good accessibility.
Business Dynamics
Bankruptcies:
- No bankruptcies registered in the optician industry in Moss (all companies are in operation).
Stability:
- 7 companies have been in operation since 1965 (Synsam Moss) to 2020 (Brilleland Avd 527).
- No companies have gone bankrupt, indicating a stable industry.
Development:
- Sales and employees experienced strong growth until 2022, but have since declined. This may be due to economic pressure or competition.
- The EBITDA margin has remained around 9%, indicating relatively good profitability.
Outlook
Outlook for Entrepreneurs
For entrepreneurs in the optician industry in Moss, there are both opportunities and challenges:
Opportunities:
- Stable market with 7 companies and 52 employees.
- High population density and good accessibility in the Moss city center.
- EBITDA margin of 9% indicates relatively good profitability.
Challenges:
- Sales and employees have declined from 2022 to 2025, which may be due to economic pressure or competitive pressure.
- Are Karlsen As has a negative result and no employees, which could be a warning.
Recommendation:
- Focus on areas with high population density and good accessibility.
- Differentiate services to stand out from competitors.
- Analyze economic risk factors before investing.
Outlook for Agriculture
Contrast to the optician industry:
- Number of companies: 30 (agriculture) vs. 7 (optician industry)
- Sales: NOK 271.3M (agriculture) vs. NOK 48.9M (optician industry)
- Employees: 154 (agriculture) vs. 49 (optician industry)
- EBITDA margin: 0.0% (agriculture) vs. 9% (optician industry)
Peer companies in agriculture:
- Telia Norge As Telia Avd Amfi Moss: NOK 42.1M in sales, NOK 16.9M in EBITDA, 6 employees.
- Power Norge As Avd Moss: NOK 99.9M in sales, NOK 2.4M in EBITDA, 25 employees.
- Elektroimportøren Norge As Avd Moss: NOK 55.9M in sales, NOK 1.2M in EBITDA, 15 employees.
Agriculture has a much larger market share and more companies, but a lower EBITDA margin. This shows that the optician industry has better profitability, even though it is smaller in scale.
Other companies in landbruk (not in optical store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Telia Norge As Telia Avd Amfi Moss | phone store | Bjørnsonskvartalet|Storgata 41, 1531 Moss | NOK 42.1M | 6 | NOK 16.9M |
| Power Norge As Avd Moss | electronics store | Varnaveien 43E, 1526 Moss | NOK 99.9M | 25 | NOK 2.4M |
| Elektroimportøren Norge As Avd Moss | electric goods store | Rabekkgata 20, 1523 Moss | NOK 55.9M | 15 | NOK 1.2M |
| Plate Paradiset As | audio equipment / musical instruments store | Korsveien 26, 1534 Moss | NOK 776.0K | 0 | NOK 435.0K |
| Elkjøp Stormarked Moss As | electronics store | Gartnerveien 9, 1526 Moss | NOK 90.9M | 0 | NOK 329.0K |
| Telekiosken Moss As | phone store | Patterødveien 2|Mosseporten kjøpesenter, 1599 | NOK 14.9M | 6 | NOK 243.0K |
| Teknikmagasinet Norway As Avd Amfi Moss | phone store | Storgata 41, 1531 Moss | NOK 203.4K | 0 | NOK 5.3K |
| 3xm Larsens Hobbymix | audio equipment / musical instruments store | Reneflotveien 52, 1514 Moss | NOK 0 | 0 | NOK 0 |
| Animals Of Norway Beasche | audio equipment / musical instruments store | Refsnesskogen 22, 1512 Moss | NOK 0 | 0 | NOK 0 |
| Christian Gundersen Foto | audio equipment / musical instruments store | Glassverket 45A, 1515 Moss | NOK 0 | 0 | NOK 0 |
| Dacapo Hifi V/ Jørgen Gustavsen | computer store | Møllergata 1, 1530 Moss | NOK 0 | 0 | NOK 0 |
| Elkjøp Moss As | electronics store | Varnaveien 30, 1523 Moss | NOK 0 | 47 | NOK 0 |
| G J Konsult Geir Erling Johansen | computer store | Gudesg 1, 1530 Moss | NOK 0 | 0 | NOK 0 |
| Hellbergs Dvdklubb Norge | audio equipment / musical instruments store | Stengata 18, 1531 Moss | NOK 0 | 0 | NOK 0 |
| Nyhuus Data Da | computer store | Varnaveien 41, 1526 Moss | NOK 0 | 0 | NOK 0 |
| Sjelens Hage Isabel T M Opsahl | audio equipment / musical instruments store | c/o Isabel T. Opsahl|Dragkistelia 24B, 1539 Moss | NOK 0 | 0 | NOK 0 |
| Skousen Moss | electronics store | Rabekkgata 2A, 1523 Moss | NOK 0 | 0 | NOK 0 |
| Smart Data Da | computer store | Spolen 20, 1536 Moss | NOK 0 | 0 | NOK 0 |
| Tnb Rygge As | computer store | Carlbergveien 2, 1526 Moss | NOK 0 | 5 | NOK 0 |
| Trinh Hai Nguyen | electric goods store | Varnaveien 43F, 1526 Moss | NOK 0 | 0 | NOK 0 |
| Kultur Kunst & Håndverksformidling As | audio equipment / musical instruments store | Klosterveien 29, 1570 Dilling | NOK -51.0K | 0 | NOK -177.0K |
| Best Rek.no As | computer store | Rosenvinges vei 14, 1523 Moss | NOK 283.0K | 0 | NOK -465.0K |
| Proff Hvitevarer As | electronics store | Rabekkgata 2A, 1523 Moss | NOK 13.9M | 4 | NOK -648.0K |
Conclusion
The optician industry in Moss is a stable but dynamic sector with opportunities for entrepreneurs. The industry has good profitability with an EBITDA margin of 9%, but has experienced a decline in sales and employees from 2022 to 2025. Competition is strongly concentrated in the Moss city center, and it is important to thoroughly analyze economic risk factors. Compared to agriculture, the optician industry has better profitability, even though it is smaller in scale. For entrepreneurs, this could be an opportunity, but with necessary analysis of the market and competition.