Industry · municipality
Optical Store Industry in Østre Toten: Current Status and Outlook
An in-depth analysis of the optical store sector in Østre Toten, including company data, economic trends, and future prospects for founders and local decision-makers in Norway's Innlandet county.
Executive Summary
Øvre Toten: A brief overview of the optical store industry
Østre Toten has a simple but stable optical store industry with one registered company: Optikk Toten As. The only active company operates in Lena and has been present since 2001. The industry shows a mix of stability and variations in sales and employees over time, with an average annual turnover of about NOK 4 million. The EBITDA margin is at 10%, which indicates good cost control. The industry has not registered any bankruptcies, but shows variations in sales and number of employees over time.
Economic Overview
Economic overview of the optical store industry
Sales and employees over time:
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 5.7M | 5 |
| 2017 | 3.7M | 3 |
| 2018 | 3.8M | 3 |
| 2019 | 3.9M | 3 |
| 2020 | 3.9M | 4 |
| 2021 | 4.2M | 4 |
| 2022 | 3.8M | 4 |
| 2023 | 3.8M | 5 |
| 2024 | 4.3M | 4 |
| 2025 | 3.7M | 4 |
Key figures:
- Sales declined by 35.7% from 2016 to 2017, but stabilized with an increase of 13.2% from 2023 to 2024.
- The number of employees has varied between 3 and 5, with stabilization at 4 employees from 2020 onward.
- The EBITDA margin has remained at 10%, indicating good cost control.
Companies in the Industry
Optikk Toten As is the only registered company in the optical store industry in Østre Toten. It is an AS with the following details:
- Incorporation year: 2001
- Number of employees: 4
- Address: Lenagata 72, Lena
- Organization number: 983.6M
- Sales: NOK 3.7M
- EBITDA: NOK 405.0K
- Debt: NOK 789.0K
- Equity: NOK 130.0K
Organizational form:
- AS: 1 company, 4 employees, NOK 3.7M turnover, NOK 3.7M sales, NOK 1.4M wages, NOK 394.0K operating profit, NOK 405.0K EBITDA, NOK 2.7M gross profit, NOK 130.0K equity, NOK 789.0K debt, -13% sales growth, 10% EBITDA margin, 72% gross margin, 10% operating margin.
Business Geography
Lena is the only district in Østre Toten with activity in the optical store industry. One company and 4 employees are registered in this district. Key figures for Lena:
- Number of companies: 1
- Number of employees: 4
- Operating income: NOK 3.7M
- Sales: NOK 3.7M
- Wages: NOK 1.4M
- Operating profit: NOK 394.0K
- EBITDA: NOK 405.0K
- Gross profit: NOK 2.7M
- Equity: NOK 130.0K
- Debt: NOK 789.0K
- Sales growth: -13%
- EBITDA margin: 10%
- EBITDA per employee: NOK 83.0K
- Gross margin: 72%
- Operating margin: 10%.
Business Dynamics
Business dynamics and bankruptcy statistics
Bankruptcy statistics:
- There are no registered bankruptcies in the optical store industry in Østre Toten.
- Optikk Toten As is not bankrupt, indicating a stable business operation.
Business dynamics:
- Sales declined by 35.7% from 2016 to 2017, but stabilized with an increase of 13.2% from 2023 to 2024.
- The number of employees has varied between 3 and 5, with stabilization at 4 employees from 2020 onward.
- The EBITDA margin has remained at 10%, indicating good cost control.
Outlook
Outlook for founders in the optical store industry
Stability and opportunities:
- The optical store industry in Østre Toten shows a stable business operation with one active company, Optikk Toten As, which has been present since 2001.
- Although sales declined by 35.7% from 2016 to 2017, it has stabilized with an increase of 13.2% from 2023 to 2024.
- The EBITDA margin has remained at 10%, indicating good cost control.
Opportunities for new players:
- Østre Toten has a small but stable optical store industry. This can be an opportunity for new players looking to establish themselves in a less competitive market area.
- It is important to be aware of local conditions and adapt to the needs of the municipality.
Outlook for Agriculture
Outlook for agriculture (parent industry)
Agriculture in Østre Toten:
- Number of companies: 7
- Number of employees: 6 in 2026
- Sales: NOK 6.4M in 2025
- EBITDA: NOK 0 for several companies
- Business dynamics: Agriculture in Østre Toten has a more variable business operation with a 58% decline in sales from 2024 to 2025.
Peer companies in agriculture:
| Name | Address | Sales (NOK) | Employees | EBITDA (NOK) | |
|---|---|---|---|---|---|
| Oppland Brann & Safety Equipment As | Industrivegen 3, 2850 Lena | 2.7M | 2 | 116.0K | |
| Dvdink.no As | c/o John Daniel Hansen | Bjørnsgårdlinna 54, 2849 Kapp | 192.0K | 0 | 48.0K |
| Frank Robert Sandberg | Snikkergata 16, 2850 Lena | 0 | 0 | 0 | |
| Galleri H74 Erik Ottar Hansen | Balkelinna 204, 2848 Skreia | 0 | 0 | 0 | |
| Oppland Brann & Safety Equipment Sandvik | Røyseng | Rute 511, 2848 Skreia | 0 | 0 | 0 |
| Schølseth Da | Bakkevegen 1, 2847 Kolbu | 0 | 0 | 0 |
Contrast between agriculture and optical stores:
- Agriculture has more companies, but lower sales and employees compared to optical stores.
- Optical stores have a stable business operation with a higher EBITDA margin (10%) compared to agriculture (0% for several companies).
Other companies in landbruk (not in optical store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Oppland Brann & Sikkerhetsutstyr As | electronics store | Industrivegen 3, 2850 Lena | NOK 2.7M | 2 | NOK 116.0K |
| Dvdink.no As | computer store | c/o John Daniel Hansen|Bjørnsgårdlinna 54, 2849 Kapp | NOK 192.0K | 0 | NOK 48.0K |
| Frank Robert Sandberg | electronics store | Snikkergata 16, 2850 Lena | NOK 0 | 0 | NOK 0 |
| Galleri H74 Erik Ottar Hansen | audio equipment / musical instruments store | Balkelinna 204, 2848 Skreia | NOK 0 | 0 | NOK 0 |
| Oppland Brann & Sikkerhetsutstyr Sandvik | electronics store | Røyseng|Rute 511, 2848 Skreia | NOK 0 | 0 | NOK 0 |
| Schølseth Da | computer store | Bakkevegen 1, 2847 Kolbu | NOK 0 | 0 | NOK 0 |
Conclusion
The optical store industry in Østre Toten shows a stable business operation with one active company, Optikk Toten As, which has been present since 2001. Although sales declined by 35.7% from 2016 to 2017, it has stabilized with an increase of 13.2% from 2023 to 2024. The EBITDA margin has remained at 10%, indicating good cost control. The industry has not registered any bankruptcies, but shows variations in sales and number of employees over time. This can be an opportunity for new players looking to establish themselves in a less competitive market area. SmartGrunder can help founders find suitable addresses in Østre Toten for the optical store industry.