Optical Industry in Sandefjord: Key Data, Companies, and Outlook

The optical industry in Sandefjord shows a mix of stability and variation. In 2025, there are 11 companies in the industry, with 57 employees and a total sales volume of NOK 50.6 million. In recent years, the industry has experienced both growth and decline, with a significant reduction in sales in 2025 compared to 2024. This may be due to challenges faced by certain companies, such as Fjorden Optikk and Kaltvedt Holding, which have zero or negative results. Nevertheless, there are no bankruptcy registrations in the industry, which indicates a certain level of stability.

Economic Trends

Sales and Employees

Sales in the optical industry had strong growth up to 2024, with an increase of 7.5% from 2023 to 2024. In 2025, however, a significant decline of 29.6% was recorded, which is one of the most notable changes in the data. The number of employees has gradually increased up to 2024, but had a slight decline in 2025. This may be due to challenges faced by certain companies, such as Fjorden Optikk, which has zero sales and employees.

Margins and Profitability

The most profitable companies in the industry have high gross profits, such as Brilleland Avd 503 with a gross profit of NOK 543.3 million. EBITDA margins vary from 3% (Interoptik Sandefjord) to 18% (Synsam Stokke). This shows that there is significant variation in profitability among the companies.

Key Players in the Industry

In Sandefjord, there are 11 companies registered in the optical industry, with a mix of older and newer companies. The most significant companies include:

• Optiker Leborg 2 As (14 employees, sales of NOK 19.1 million)
• Interoptik Sandefjord (10 employees, sales of NOK 18.8 million)
• Brilleland Avd 503 Sandefjord (5 employees, sales of NOK 7.2 million and 12% sales growth)
• Synsam Sandefjord Hvaltorvet (5 employees, sales of NOK 7.4 million and 18% EBITDA margin)

Most companies are organized as AS (8 companies), which indicates a certain level of formal structure and stability. However, some companies, such as Fjorden Optikk and Kaltvedt Holding, have not registered any activity, which may be a sign of challenges or closure.

Distribution of Activity in the Municipality

The optical industry is most concentrated in Sandefjord, where there are 7 companies registered with 50 employees and sales of NOK 69.7 million. Stokke has a smaller presence with 1 company (Synsam Stokke), but this company has a high EBITDA margin of 18% and 12% sales growth. The distribution shows that most of the activity is in Sandefjord, which may be due to a larger population and higher consumption level in the city compared to Stokke.

This shows that Sandefjord is the main city for the optical industry in the municipality, with a significantly larger market share compared to Stokke.

Dynamics and Risk Factors

There are no bankruptcy registrations in the optical industry in Sandefjord, which indicates a certain level of stability in the industry. However, the data show that some companies face challenges, such as Fjorden Optikk (0 employees, 0 sales) and Kaltvedt Holding (0 employees, -14.0K EBITDA). This may be a sign that some companies do not have sufficient activity or are in a transitional phase. It is also interesting to note that companies such as Synsam Sandefjord Hvaltorvet have high sales growth (12%) and high EBITDA margin (18%), which may be a sign of good management and marketing.

Outlook for Entrepreneurs

For entrepreneurs considering establishing themselves in the optical industry in Sandefjord, the data show that the industry has both opportunities and challenges. The high gross profit (up to 2547%) and high EBITDA margins (up to 18%) suggest that it can be profitable to operate in the industry, especially if the company can maintain high sales volume. However, it is important to be aware of the recent decline in sales (29.6% from 2024 to 2025), which may be a sign of market changes or bankruptcy risk for some companies. Entrepreneurs should also be aware of the competition from existing companies, such as Optiker Leborg 2 As and Interoptik Sandefjord, which have high sales volume and established market share.

Agriculture is the broader industry (industry2) that includes the optical industry in Sandefjord. In 2025, agriculture had 44 companies with 163 employees and sales of NOK 488.7 million. Compared to the optical industry, agriculture has a lower EBITDA margin (approximately 4% compared to up to 18% in the optical industry), but a higher number of companies and employees. This shows that agriculture is a larger and more diversified industry, while the optical industry is a smaller, but more profitable industry. Entrepreneurs should be aware that agriculture has a different structure and challenges, such as lower margins and a higher number of companies, which may affect competition and market conditions.

The optical industry in Sandefjord shows a mix of stability and variation. With 11 companies and 57 employees in 2025, as well as a high gross profit and EBITDA margin, it is possible to operate profitably in the industry. However, it is important to be aware of the recent decline in sales and the challenges faced by individual companies. Entrepreneurs should consider both the opportunities and risk factors, and consult SmartGrunder to find optimal addresses and strategies for establishment in the municipality.