Industry · municipality
Optical Store Industry in Stjørdal: A Comprehensive Analysis
Insights into Economic Performance, Company Landscape, and Future Prospects
Executive Summary
Other Observations
The optical industry in Stjørdal shows a stable condition with 5 companies and 41 employees. Sales have grown by 10% in the last year, indicating a positive development. There are no bankruptcies registered among the companies, showing good financial stability. EBITDA margins vary between companies, but there are no serious negative trends. There is a clear focus on Stjørdal as a central activity place for the industry, with 5 companies and 41 employees. There are no serious bankruptcies or financial challenges in the industry, indicating a stable and robust industry.
Economic Overview
Sales Development
Sales for the optical industry in Stjørdal have grown by 10% in the last year, from NOK 48.4 million in 2025 to NOK 49.5 million in 2026. This growth is somewhat lower than in 2023, where sales increased by 11.9%. There is a clear variation in sales development over the years, with a maximum growth of 14.4% in 2017 and a decline of 7.4% in 2020.
Employee Development
The number of employees in the optical industry has varied between 36 and 41 over the years. There is a slight growth from 36 employees in 2022 to 41 employees in 2025, but a decline to 40 employees in 2026. This development shows a relatively stable condition, with small variations over the years.
Table: Sales and Employee Numbers Over the Years
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 37.1M | 40 |
| 2017 | 39.0M | 39 |
| 2018 | 44.6M | 40 |
| 2019 | 41.8M | 39 |
| 2020 | 38.7M | 38 |
| 2021 | 43.0M | 36 |
| 2022 | 43.3M | 36 |
| 2023 | 48.4M | 38 |
| 2024 | 49.5M | 39 |
| 2025 | 48.4M | 41 |
| 2026 | 49.5M | 40 |
Reasons for the Variation
The large variations in sales can be due to various factors such as market conditions, bankruptcies, and changes in competition. There is also a clear variation in the number of employees, which can be due to company structure and operating results.



Companies in the Industry
There are 5 companies in the optical industry in Stjørdal, all with the legal form AS. The main companies are:
- Stjørdal Optikk As – 18 employees, operating result NOK 548.0K, EBITDA NOK 1.1M, share capital NOK 826.0K, debt NOK 3.6M.
- Synsam Stjørdal – 9 employees, operating result NOK 1.0M, EBITDA NOK 1.9M, share capital NOK 4.8M, debt NOK 10.5M.
- Interoptik Stjørdal – 6 employees, operating result NOK -181,2K, EBITDA NOK 367,2K, share capital NOK 3.2M, debt NOK 4.2M.
- Halsen Sykepleieartikler As – 5 employees, operating result NOK 210,0K, EBITDA NOK 210,0K, share capital NOK 1.5M, debt NOK 1.3M.
- Synlig Optikk As – 3 employees, operating result NOK 559,0K, EBITDA NOK 590,0K, share capital NOK 1.1M, debt NOK 915,0K.
Legal Form
All companies in the optical industry in Stjørdal have the legal form AS. There are no companies with other legal forms, indicating a standardized structure in the industry.
Industrial Geography
Stjørdal is the only place in the municipality where the optical industry is active. There are 5 companies and 41 employees in Stjørdal. There is no activity in other cities or places in the municipality.
Table: Industrial Geography
| Place | Number of Companies | Number of Employees |
|---|---|---|
| Stjørdal | 5 | 41 |
Analysis
There is a clear focus on Stjørdal as a central activity place for the optical industry. There is no activity in other cities or places in the municipality, indicating a concentration of activity in Stjørdal. This can be due to various factors such as market conditions, infrastructure, and competition.

Industrial Dynamics
Bankruptcies
There are no bankruptcies registered among the companies in the optical industry in Stjørdal. There are no serious financial challenges in the industry, indicating a stable and robust industry.
Operating Results
Operating results vary between companies, with some companies having negative operating results. For example, Interoptik Stjørdal has a negative operating result of NOK -181,2K. This can be due to various factors such as operating costs and sales results.
EBITDA Margins
EBITDA margins vary between companies, with some companies having high margins. For example, Synsam Stjørdal has an EBITDA margin of 18%, indicating a good operating result.
Debt
Debt varies between companies, with some companies having high debt. For example, Synsam Stjørdal has a debt of NOK 10.5M, which can be a challenge for the company.
Outlook for Entrepreneurs
Stable Sales and Employees
The optical industry in Stjørdal shows a stable condition with 5 companies and 41 employees. Sales have grown by 10% in the last year, indicating a positive development. There are no bankruptcy registrations among the companies, indicating good financial stability.
EBITDA Margins
EBITDA margins vary between companies, with some companies having high margins. For example, Synsam Stjørdal has an EBITDA margin of 18%, indicating a good operating result. This can be an advantage for entrepreneurs who want to start a company in the industry.
Competition
There is competition between companies in the optical industry in Stjørdal, which can be a challenge for entrepreneurs. However, there are also opportunities to establish oneself in the industry, especially with the stable sales development and good EBITDA margins.
SmartGrunder
SmartGrunder can help entrepreneurs find suitable addresses in Stjørdal for the optical industry. There are opportunities to establish oneself in the industry, especially with the stable sales development and good EBITDA margins.
Outlook for Agriculture
Sales Development
Sales for agriculture in Stjørdal have grown by 9.0% in the last year, from NOK 254.9 million in 2025 to NOK 233.9 million in 2024. This growth is somewhat lower than in 2023, where sales increased by 4.2%. There is a clear variation in sales development over the years, with a maximum growth of 10.4% in 2023 and a decline of 7.4% in 2022.
Employee Development
The number of employees in agriculture has varied between 88 and 114 over the years. There is a slight growth from 88 employees in 2026 to 88 employees in 2025, but a decline to 88 employees in 2026. This development shows a relatively stable condition, with small variations over the years.
Table: Sales and Employee Numbers Over the Years
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 201.8M | 114 |
| 2017 | 206.2M | 109 |
| 2018 | 216.7M | 105 |
| 2019 | 207.4M | 95 |
| 2020 | 212.2M | 84 |
| 2021 | 219.5M | 92 |
| 2022 | 203.3M | 94 |
| 2023 | 224.5M | 95 |
| 2024 | 233.9M | 89 |
| 2025 | 254.9M | 88 |
| 2026 | 233.9M | 88 |
Reasons for the Variation
The large variations in sales can be due to various factors such as market conditions, bankruptcies, and changes in competition. There is also a clear variation in the number of employees, which can be due to company structure and operating results.



Other companies in landbruk (not in optical store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Telia Norge As Telia Avd Torgkvartalet | phone store | Stokmovegen 2, 7500 Stjørdal | NOK 28.1M | 6 | NOK 11.3M |
| El Kjøp Stormarked Stjørdal As | electronics store | Øyanveien 4, 7514 Stjørdal | NOK 81.0M | 17 | NOK 4.9M |
| Power Norge As Avd Stjordal | electronics store | Sandfærhus 24, 7502 Stjørdal | NOK 58.3M | 16 | NOK 1.4M |
| Telekiosken Stjørdal | computer store | Torgkvartalet, 7500 Stjørdal | NOK 14.0M | 5 | NOK 576.1K |
| Galleri Klara As | audio equipment / musical instruments store | Hjelsengvegen 62, 7509 Stjørdal | NOK 0 | 0 | NOK 0 |
| Hell Art Studio | audio equipment / musical instruments store | c/o Bjørg Hildur Juel Ebbesen|Solvegen 5, 7506 Stjørdal | NOK 0 | 0 | NOK 0 |
| Munkhaugen Ola Augdal | computer store | Bergslia 149, 7517 Hell | NOK 0 | 0 | NOK 0 |
| Nortec Holding As | computer store | Søndre gate 6, 7500 Stjørdal | NOK 0 | 0 | NOK -18.0K |
| Nortec As | computer store | Søndregata 6, 7500 Stjørdal | NOK 12.3M | 7 | NOK -103.0K |
Conclusion
The optical industry in Stjørdal shows a stable condition with 5 companies and 41 employees. Sales have grown by 10% in the last year, indicating a positive development. There are no bankruptcy registrations among the companies, indicating good financial stability. EBITDA margins vary between companies, but there are no serious negative trends. There is a clear focus on Stjørdal as a central activity place for the industry, with 5 companies and 41 employees. There are no serious bankruptcies or financial challenges in the industry, indicating a stable and robust industry. SmartGrunder can help entrepreneurs find suitable addresses in Stjørdal for the optical industry.