The Optician Industry in Stord: Companies, Statistics, and Outlook

The optician industry in Stord is a stable but dynamic sector with 6 registered companies and 53 employees in 2026. The industry has shown variation in sales figures and employment over time, with a growth of 2.6% in sales from 2025 to 2026. At the same time, the number of employees has increased by 20.0% in the same period. This development indicates a gradual improvement, even though earlier years have been more turbulent. The industry competes with agriculture, which is a broader sector in the municipality with 13 companies, but opticians have a different market position and operational structure.

Economic trends

The industry experienced weakness in 2020–2021, but has since grown by 2.6% in sales from 2025 to 2026. The number of employees has increased by 20.0% in the same period, indicating an improvement in operational activity. The EBITDA margin stands at 4% in 2026, showing an improvement compared to previous years, even though some companies still have negative EBITDA values.

Registered companies in the industry

1. Sele Optikk As (Amfi Stord, Stord) – 24 employees, EBITDA 0, operating result -50,000 NOK
2. Brilleriet Stord As (Borggata 5, Stord) – 12 employees, EBITDA 821,000 NOK, operating result 650,000 NOK
3. Brilleriet Heiane As (Ringvegen 44, Stord) – 9 employees, EBITDA 510,000 NOK, operating result 312,000 NOK
4. Synsam Stord Heiane (Ringvegen 32, Stord) – 8 employees, EBITDA 0, operating result 0

1. Myva As (Kviteluren 58, Stord) – 0 employees, EBITDA -66,000 NOK

Most companies are AS entities, and there are no bankrupt registered companies in the industry. Sele Optikk and Synsam have weak operating results, while Brilleriet Stord and Brilleriet Heiane have positive EBITDA values.

Distribution of business in the municipality

All companies in the industry are registered in Stord, and there is no activity in other parts of the municipality. The distribution shows a concentration of opticians in central areas, which could be an advantage for new entrants seeking to establish themselves near existing companies.

Operational efficiency and bankruptcy statistics

No companies in the optician industry in Stord are registered as bankrupt, indicating stable operations. However, some companies have negative EBITDA values, such as Sele Optikk As and Synsam Stord Heiane, which may indicate economic challenges. Jamas Invest As and Myva As have no operational activity, which may indicate that they function as investment or holding companies. There are no bankruptcies in the industry, but it is important to be attentive to operating results and EBITDA margins to avoid similar challenges.

Outlook for entrepreneurs

The optician industry in Stord shows positive development in recent years, with increasing sales and employment. This can be a good indication that there is potential for new players in the municipality. However, competition in the industry is strong, and it is important to carefully analyze operating results and EBITDA margins before establishing a business. Companies such as Brilleriet Stord As and Brilleriet Heiane As have proven to be operationally efficient, which can serve as a model for new entrants. SmartGrunder can help entrepreneurs find suitable addresses in Stord for optician business, based on natural and development trends.

Comparison with agriculture

Agriculture is a broader sector in Stord with 13 companies, compared to 6 in the optician industry. Sales in agriculture have grown by 16.5% from 2024 to 2025, while opticians have grown by 2.6% in the same period. The number of employees in agriculture has increased by 6.7% from 2025 to 2026, while opticians have increased by 20.0%. Peer companies in agriculture include Jacobsen Brødr Handel As Avd Heiane and Heiane Elektro As, which have higher sales (up to 81.7M NOK) than opticians. However, some agricultural companies, such as Kunstark As, have no operational activity. This shows that agriculture has a more variable structure, while opticians have a more stable operational model.

The optician industry in Stord shows positive development in recent years, with increasing sales and employment. This can be a good indication that there is potential for new players in the municipality. However, competition in the industry is strong, and it is important to carefully analyze operating results and EBITDA margins before establishing a business. SmartGrunder can help entrepreneurs find suitable addresses in Stord for optician business, based on natural and development trends.