Industry · municipality
Optical Store in Sunnfjord
An analysis of the industry, companies, and development
Executive Summary
Optical store in Sunnfjord is a stable industry with 6 registered companies and 43 employees in 2025. The industry showed strong growth in sales and employees until 2023, with annual growth of up to 16.4% during 2017–2018. However, there has been a decline in both sales and employees in 2024 and 2025. Førde is the most important center for the industry, with 5 companies and 32 employees. Skei I Jølster has one company with 12 employees, but with lower profitability. The industry has no bankrupt companies, but variation in profitability and EBITDA margins.
Economic Overview
Sales Development
Sales for optical store in Sunnfjord have grown from NOK 32.6 million in 2016 to NOK 61.2 million in 2024, before declining to NOK 57.3 million in 2025. Annual growth was most pronounced in 2017–2018 (+16.4%) and 2023–2024 (+10.8%).
Employee Numbers
Employees have increased from 23 in 2016 to 51 in 2023, before declining to 38 in 2025. The largest increase was recorded in 2022–2023 (+30.8%), while 2024–2025 marked a decline of 11.6%.
Economic Indicators
The average EBITDA margin for the industry is 11%, with variation from 2% (Brunsj & Briller As) to 23% (Førde Optikk As). Gross margins are high, up to 920%, but operating margins vary between -2% and 10%.
Companies in the Industry
Registered Companies
Sunnfjord has 6 companies in the optical store industry, all organized as AS. The most important companies are:
| Company | Address | Employees | Sales (2025) | EBITDA (2025) |
|---|---|---|---|---|
| Fire Auge As | Storemyrvegen 54, Førde | 14 | NOK 23.6M | NOK 4.1M |
| Brunsj & Briller As | Ospene 7, Skei I Jølster | 12 | NOK 2.4M | NOK 68.0K |
| Brilleland Avd 507 Førde | Naustdalsvegen 4, Førde | 8 | NOK 7.2M | NOK 524.4K |
| Førde Medikal As | Fjellvegen 11, Førde | 5 | NOK 22.2M | NOK 1.4M |
| Førde Optikk As | Storehagen 7, Førde | 3 | NOK 7.0M | NOK 1.7M |
| Alliance Optikk Sunnfjord As | Hafstadvegen 44, Førde | 2 | NOK 2.2M | NOK -84.0K |
Organizational Forms
All companies are organized as AS, with 6 companies and 44 employees in total. The average operating income per employee is NOK 1.7 million.
Business Geography
Distribution of Activity
The industry is most concentrated in Førde, with 5 companies and 32 employees. Skei I Jølster has one company with 12 employees, but with lower profitability:
| Location | Companies | Employees | Sales (2025) | EBITDA (2025) |
|---|---|---|---|---|
| Førde | 5 | 32 | NOK 62.2M | NOK 7.6M |
| Skei I Jølster | 1 | 12 | NOK 2.4M | NOK 68.0K |
Førde has higher sales (NOK 62.2M vs. NOK 2.4M) and better EBITDA margins (12% vs. 2%). Skei I Jølster, however, has higher profitability per employee (NOK 228.5K vs. NOK 16.4M).
Business Dynamics
Bankruptcies and Dynamics
None of the 6 companies in the industry are bankrupt. However, data show variation in profitability and EBITDA:
- Fire Auge As (Førde): EBITDA margin of 17%, higher than the average.
- Brunsj & Briller As (Skei I Jølster): EBITDA margin of 2%, lowest in the industry.
- Alliance Optikk Sunnfjord As (Førde): EBITDA negative (-3%) in 2025, but with high sales growth (14%).
The industry has shown stability, but with variation in profitability and EBITDA margins.
Outlook
Development for Entrepreneurs
Optical store in Sunnfjord has shown strong growth until 2023, with sales of NOK 55.2 million and 51 employees. This growth could indicate increasing demand for optical services in the region. However, there has been a decline in 2024 and 2025, which could be due to increased bankruptcy risk or changes in customer needs.
Potential Challenges:
- Bankruptcy risk for companies with low EBITDA margin (such as Brunsj & Briller As).
- Increased bankruptcy risk in the industry in the future, especially for companies with low profitability.
Potential Opportunities:
- Førde is the most important center for the industry, with 5 companies and 32 employees. This could be an advantage for new companies wanting to establish themselves in the region.
- High EBITDA margin for some companies (such as Fire Auge As) could indicate good profitability and potential growth in the future.
Outlook for Agriculture
Comparison with Agriculture
Agriculture is a larger industry in Sunnfjord, with 18 companies and 109 employees in 2026. Sales for agriculture have grown from NOK 134.6 million in 2016 to NOK 220.8 million in 2025, with annual growth of up to 17.4% during 2022–2023. The EBITDA margin for agriculture is 11%, lower than the optical store industry (11% vs. 12%).
Peer Companies in Agriculture
The most important peer companies in agriculture in Sunnfjord are:
| Company | Industry | Sales (2025) | EBITDA (2025) |
|---|---|---|---|
| Elkjøp Fjordane As Avd Førde | Electronics Store | NOK 129.1M | NOK 3.0M |
| Tnb Førde As | Computer Store | NOK 14.5M | NOK 878.0K |
| Sunnfjord Elektromarked As Avd Førde | Electronics Store | NOK 32.7M | NOK -364.1K |
Agriculture has higher sales and more companies, but lower EBITDA margin compared to the optical store industry.
Other companies in landbruk (not in optical store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Elkjøp Fjordane As Avd Førde | electronics store | Kronborgvegen 38, 6813 Førde | NOK 129.1M | 37 | NOK 3.0M |
| Tnb Førde As | computer store | Elvetorget|Naustdalsvegen 1B, 6800 Førde | NOK 14.5M | 6 | NOK 878.0K |
| Elkjøp Fjordane As Avd Førde | electronics store | Storehagen 9, 6800 Førde | NOK 7.3M | 2 | NOK 170.5K |
| 3 B Sogn Og Fjordane Da | computer store | Storehagen 7, 6800 Førde | NOK 0 | 0 | NOK 0 |
| Baindero As | phone store | c/o Bård Nordal Inderøy|Presteholten 12B, 6810 Førde | NOK 0 | 0 | NOK 0 |
| Førde Lydsenter Oddmar Varpe | electronics store | Naustdalsveien, 6800 Førde | NOK 0 | 0 | NOK 0 |
| Galleri Odd Anders Grimsbø | audio equipment / musical instruments store | Sjøaholegata 7, 6800 Førde | NOK 0 | 0 | NOK 0 |
| Hjelle Tv Service | computer store | Sagevegen 1, 6847 Vassenden | NOK 0 | 0 | NOK 0 |
| Vassenden Vinyl & Consulting As | audio equipment / musical instruments store | Årsetbakkane 53, 6847 Vassenden | NOK 0 | 0 | NOK 0 |
| Haugland Holding As | audio equipment / musical instruments store | Nikolai Astrups veg 221, 6847 Vassenden | NOK 0 | 0 | NOK -25.0K |
| Td Førde As | phone store | Langebruvegen 2, 6800 Førde | NOK 5.1M | 5 | NOK -116.0K |
| Sunnfjord Elektromarked As Avd Førde | electronics store | Naustdalsvegen 1B, 6800 Førde | NOK 32.7M | 19 | NOK -364.1K |
Conclusion
Optical store in Sunnfjord is a stable industry with growth in sales and employees until 2023, but with a decline in 2024 and 2025. Førde is the most important center for the industry, with 5 companies and 32 employees. Skei I Jølster has one company with 12 employees, but with lower profitability. The industry has no bankrupt companies, but variation in profitability and EBITDA margins.
For entrepreneurs, it could be an advantage to establish themselves in Førde, where there are more companies and higher sales. However, it is important to be aware of bankruptcy risk for companies with low EBITDA margin. SmartGrunder can help entrepreneurs find suitable addresses in Sunnfjord for the optical store industry.