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Industry · municipality

The Optician Shop Industry in Tønsberg: Companies, Statistics, and Outlooks

Published 23.09.2026

A detailed analysis of the optician shop industry in Tønsberg based on local data and market statistics.

Executive Summary of the Optician Shop Industry in Tønsberg

The optician shop industry in Tønsberg shows stable growth over recent years, with 10 registered companies and 83 employees in 2026. The industry has experienced an increase in sales from 83.2 million NOK in 2016 to 108.4 million NOK in 2024, despite minor fluctuations. EBITDA margins range from 10–19%, and there are no registered bankruptcies in the industry. This indicates a robust industry with good financial health, but with variations in individual company performance.

Economic Trends and Statistics

The industry has experienced an increase in sales from 83.2 million NOK in 2016 to 108.4 million NOK in 2024, with a slight decline of 0.2% in 2025. The number of employees has continuously increased, from 71 in 2016 to 83 in 2026. EBITDA margins range from 10–19%, and there are no registered bankruptcies in the industry. This indicates a stable and growth-oriented industry with good financial health.

Sales over time — optical store — Tønsberg
Sales over time — optical store
Number of companies — optical store — Tønsberg
Number of companies — optical store
Employees over time — optical store — Tønsberg
Employees over time — optical store

Companies and Organizational Forms

In Tønsberg, there are 10 registered companies in the optician shop industry, with the most well-known being Thorwiik As, Optiker Holt As, Brilleland Avd 477 Tønsberg, and Tønsberg Optiske As. Most companies are organized as AS (9 companies), and they have an average income per employee of 1.5 million NOK. An exception is Sem Optikk As, which has 0 sales and 0 employees, which may indicate a new or underperforming business.

Geographic Distribution of Activity

Optician shop activity is most concentrated in Tønsberg city center, where there are 6 companies and 79 employees. Tolvsrød and Skoppum also have activity, with 1 and 1 company respectively, while Sem has 1 company with 0 sales and 0 employees. This shows that the industry is most centrally located, with less activity in the periphery.

Companies by place — optical store — Tønsberg
Companies by place — optical store

Bankruptcy Statistics and Company Dynamics

There are no registered bankruptcies in the optician shop industry in Tønsberg, which indicates a stable industry. However, data shows that some companies, such as Sem Optikk As, have 0 sales and 0 employees, which may indicate challenges. EBITDA margins vary from 3% (Tolvsrød) to 19% (Optiker Holt As), showing variations in operational efficiency.

Outlook for New Companies

For entrepreneurs considering starting an optician shop in Tønsberg, data suggests a growth-oriented industry with good financial health. Larger companies such as Thorwiik As and Optiker Holt As have high EBITDA margins and stable growth. However, the industry is bankruptcy-free, but variations in performance highlight the need for efficient operations. SmartGrunder can help find suitable locations in Tønsberg for this industry.

Contrast with Agriculture (Parent Industry)

Compared to agriculture, which is the broader industry (industry2) in Tønsberg, the optician shop industry shows more stable growth. Agriculture has 47 companies, but sales have been more volatile, with a decline of 6.2% in 2022. Peer companies in agriculture include electronics and computer stores, such as Power Norge As Avd Tonsberg and Elkjøp Tønsberg, which have higher sales (up to 254.8 million NOK) but lower EBITDA margins (3–5%). The optician shop industry therefore has better financial health compared to agriculture.

Sales in the parent industry — landbruk — Tønsberg
Sales in the parent industry — landbruk
Companies in the parent industry — landbruk — Tønsberg
Companies in the parent industry — landbruk
Employees in the parent industry — landbruk — Tønsberg
Employees in the parent industry — landbruk

Other companies in landbruk (not in optical store)

CompanyIndustryAddressSalesEmployeesEBITDA
Telia Norge As Telia Avd Farmandstredetphone storeJernbanegaten 1D, 3110 TønsbergNOK 56.2M8NOK 22.6M
Power Norge As Avd Tonsbergelectronics storeHeimdalsvingen 3, 3117 TønsbergNOK 141.5M39NOK 3.4M
Elkjøp Tønsbergelectronics storeStensarmen 16, 3112 TønsbergNOK 254.8M36NOK 3.0M
Tnb Tønsberg Ascomputer storeJernbanegaten 1D, 3110 TønsbergNOK 29.1M7NOK 2.3M
Expert Revetal Aselectronics storeRegata 2, 3174 RevetalNOK 80.2M26NOK 1.4M
Inneklimaeksperten Aselectric goods storeRambergveien 1, 3115 TønsbergNOK 2.2M2NOK 1.1M
Elektroimportøren Norge As Avd Tønsbergelectric goods storeSolkilen 2, 3118 TønsbergNOK 46.3M15NOK 987.8K
Prolydav Ascomputer storeBasbergveien 160, 3114 TønsbergNOK 3.1M0NOK 760.0K
Ok Hi Fi Ascomputer storeStorgaten 40, 3126 TønsbergNOK 13.6M5NOK 614.0K
Instrumentmaker Gro Hinna Asaudio equipment / musical instruments storeSt Olavs gate 11, 3126 TønsbergNOK 2.1M1NOK 227.0K
Paleet Multimedia Ascomputer storeFiolveien 2, 3154 TolvsrødNOK 35.0K0NOK 2.0K
Amami Asaudio equipment / musical instruments storeNordbyen 16, 3111 TønsbergNOK 00NOK 0
Asmyhr Klang & Kastaudio equipment / musical instruments storeEikveien 54B, 3122 TønsbergNOK 00NOK 0
Dockup Ascomputer storeRambergveien 1, 3115 TønsbergNOK 00NOK 0
Eirik Vermeli Arcaniteaudio equipment / musical instruments storeKileveien 95, 3175 RamnesNOK 00NOK 0
Frank Horntvedtaudio equipment / musical instruments storeØvre Langg 51, 3110 TønsbergNOK 00NOK 0
Gallerii Asaudio equipment / musical instruments storeØvre Langgate 44, 3110 TønsbergNOK 00NOK 0
Innova Musikk Per Fredrik Kjølneraudio equipment / musical instruments storeStoltenbergs gate 1, 3110 TønsbergNOK 00NOK 0
Kunsttrykk Leifsdottiraudio equipment / musical instruments storeBurmaveien 1A, 3083 HolmestrandNOK 00NOK 0
Pcbyggern Anders Ørnlocomputer storeWergelands vei 15, 3117 TønsbergNOK 00NOK 0
Pemberton Ascomputer storeGriffenfeldts gate 9B, 3116 TønsbergNOK 00NOK 0
Pemberton Asphone storeGriffenfeldts gate 9B, 3116 TønsbergNOK 00NOK 0
Rescue Elektronikk Arild Bettumcomputer storeØvre Langgate 34, 3110 TønsbergNOK 00NOK 0
Skauen Aselectric goods storeKilengaten 16, 3117 TønsbergNOK 00NOK 0
Solsem E Handelelectric goods storeRønninglia 38B, 3153 TolvsrødNOK 00NOK 0
Solsem E Handelelectronics storeRønninglia 38B, 3153 TolvsrødNOK 00NOK 0
We Care Dagfrid K Christensenaudio equipment / musical instruments storeHarald Hårfagres gate 2C, 3116 TønsbergNOK 00NOK 0
Bygg Kunst Og Design Butikk Asaudio equipment / musical instruments storeØvre Langgate 49, 3110 TønsbergNOK 00NOK -2.0K
Esteem Ascomputer storeAndebuveien 63, 3170 SemNOK 00NOK -7.0K
Esteem Asphone storeAndebuveien 63, 3170 SemNOK 00NOK -7.0K
Bettum Holding Ascomputer storeBaglerkollen 3A, 3174 RevetalNOK 00NOK -26.0K
Ev Of Norway Aselectronics storeRambergveien 1, 3115 TønsbergNOK 00NOK -89.0K
Ev Of Norway Aselectronics storeRambergveien 1, 3115 TønsbergNOK 00NOK -89.0K
Rosentraders Ascomputer storeØvre Langgate 51C, 3110 TønsbergNOK 00NOK -158.0K
Gitarsenteret Asaudio equipment / musical instruments storeHåndverkergaten 3A, 3117 TønsbergNOK 1.6M4NOK -202.0K
Skauen Hvitevarer Tønsberg Aselectronics storeKilengaten 16, 3117 TønsbergNOK 14.7M5NOK -772.0K
Page One Consultants Ascomputer storeJernbanegaten 1D, 3110 TønsbergNOK 29.2M0NOK -1.1M

Conclusion and Future Opportunities

The optician shop industry in Tønsberg shows stable growth, with 10 companies and 83 employees. The industry has good financial health, with EBITDA margins of 10–19% and no bankruptcies. For entrepreneurs, it is important to consider location in Tønsberg city center, where activity is most concentrated. SmartGrunder can help find suitable addresses and evaluate potential development opportunities in this industry.