Industry · municipality
The Optician Shop Industry in Tønsberg: Companies, Statistics, and Outlooks
A detailed analysis of the optician shop industry in Tønsberg based on local data and market statistics.
Executive Summary of the Optician Shop Industry in Tønsberg
The optician shop industry in Tønsberg shows stable growth over recent years, with 10 registered companies and 83 employees in 2026. The industry has experienced an increase in sales from 83.2 million NOK in 2016 to 108.4 million NOK in 2024, despite minor fluctuations. EBITDA margins range from 10–19%, and there are no registered bankruptcies in the industry. This indicates a robust industry with good financial health, but with variations in individual company performance.
Economic Trends and Statistics
The industry has experienced an increase in sales from 83.2 million NOK in 2016 to 108.4 million NOK in 2024, with a slight decline of 0.2% in 2025. The number of employees has continuously increased, from 71 in 2016 to 83 in 2026. EBITDA margins range from 10–19%, and there are no registered bankruptcies in the industry. This indicates a stable and growth-oriented industry with good financial health.



Companies and Organizational Forms
In Tønsberg, there are 10 registered companies in the optician shop industry, with the most well-known being Thorwiik As, Optiker Holt As, Brilleland Avd 477 Tønsberg, and Tønsberg Optiske As. Most companies are organized as AS (9 companies), and they have an average income per employee of 1.5 million NOK. An exception is Sem Optikk As, which has 0 sales and 0 employees, which may indicate a new or underperforming business.
Geographic Distribution of Activity
Optician shop activity is most concentrated in Tønsberg city center, where there are 6 companies and 79 employees. Tolvsrød and Skoppum also have activity, with 1 and 1 company respectively, while Sem has 1 company with 0 sales and 0 employees. This shows that the industry is most centrally located, with less activity in the periphery.

Bankruptcy Statistics and Company Dynamics
There are no registered bankruptcies in the optician shop industry in Tønsberg, which indicates a stable industry. However, data shows that some companies, such as Sem Optikk As, have 0 sales and 0 employees, which may indicate challenges. EBITDA margins vary from 3% (Tolvsrød) to 19% (Optiker Holt As), showing variations in operational efficiency.
Outlook for New Companies
For entrepreneurs considering starting an optician shop in Tønsberg, data suggests a growth-oriented industry with good financial health. Larger companies such as Thorwiik As and Optiker Holt As have high EBITDA margins and stable growth. However, the industry is bankruptcy-free, but variations in performance highlight the need for efficient operations. SmartGrunder can help find suitable locations in Tønsberg for this industry.
Contrast with Agriculture (Parent Industry)
Compared to agriculture, which is the broader industry (industry2) in Tønsberg, the optician shop industry shows more stable growth. Agriculture has 47 companies, but sales have been more volatile, with a decline of 6.2% in 2022. Peer companies in agriculture include electronics and computer stores, such as Power Norge As Avd Tonsberg and Elkjøp Tønsberg, which have higher sales (up to 254.8 million NOK) but lower EBITDA margins (3–5%). The optician shop industry therefore has better financial health compared to agriculture.



Other companies in landbruk (not in optical store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Telia Norge As Telia Avd Farmandstredet | phone store | Jernbanegaten 1D, 3110 Tønsberg | NOK 56.2M | 8 | NOK 22.6M |
| Power Norge As Avd Tonsberg | electronics store | Heimdalsvingen 3, 3117 Tønsberg | NOK 141.5M | 39 | NOK 3.4M |
| Elkjøp Tønsberg | electronics store | Stensarmen 16, 3112 Tønsberg | NOK 254.8M | 36 | NOK 3.0M |
| Tnb Tønsberg As | computer store | Jernbanegaten 1D, 3110 Tønsberg | NOK 29.1M | 7 | NOK 2.3M |
| Expert Revetal As | electronics store | Regata 2, 3174 Revetal | NOK 80.2M | 26 | NOK 1.4M |
| Inneklimaeksperten As | electric goods store | Rambergveien 1, 3115 Tønsberg | NOK 2.2M | 2 | NOK 1.1M |
| Elektroimportøren Norge As Avd Tønsberg | electric goods store | Solkilen 2, 3118 Tønsberg | NOK 46.3M | 15 | NOK 987.8K |
| Prolydav As | computer store | Basbergveien 160, 3114 Tønsberg | NOK 3.1M | 0 | NOK 760.0K |
| Ok Hi Fi As | computer store | Storgaten 40, 3126 Tønsberg | NOK 13.6M | 5 | NOK 614.0K |
| Instrumentmaker Gro Hinna As | audio equipment / musical instruments store | St Olavs gate 11, 3126 Tønsberg | NOK 2.1M | 1 | NOK 227.0K |
| Paleet Multimedia As | computer store | Fiolveien 2, 3154 Tolvsrød | NOK 35.0K | 0 | NOK 2.0K |
| Amami As | audio equipment / musical instruments store | Nordbyen 16, 3111 Tønsberg | NOK 0 | 0 | NOK 0 |
| Asmyhr Klang & Kast | audio equipment / musical instruments store | Eikveien 54B, 3122 Tønsberg | NOK 0 | 0 | NOK 0 |
| Dockup As | computer store | Rambergveien 1, 3115 Tønsberg | NOK 0 | 0 | NOK 0 |
| Eirik Vermeli Arcanite | audio equipment / musical instruments store | Kileveien 95, 3175 Ramnes | NOK 0 | 0 | NOK 0 |
| Frank Horntvedt | audio equipment / musical instruments store | Øvre Langg 51, 3110 Tønsberg | NOK 0 | 0 | NOK 0 |
| Gallerii As | audio equipment / musical instruments store | Øvre Langgate 44, 3110 Tønsberg | NOK 0 | 0 | NOK 0 |
| Innova Musikk Per Fredrik Kjølner | audio equipment / musical instruments store | Stoltenbergs gate 1, 3110 Tønsberg | NOK 0 | 0 | NOK 0 |
| Kunsttrykk Leifsdottir | audio equipment / musical instruments store | Burmaveien 1A, 3083 Holmestrand | NOK 0 | 0 | NOK 0 |
| Pcbyggern Anders Ørnlo | computer store | Wergelands vei 15, 3117 Tønsberg | NOK 0 | 0 | NOK 0 |
| Pemberton As | computer store | Griffenfeldts gate 9B, 3116 Tønsberg | NOK 0 | 0 | NOK 0 |
| Pemberton As | phone store | Griffenfeldts gate 9B, 3116 Tønsberg | NOK 0 | 0 | NOK 0 |
| Rescue Elektronikk Arild Bettum | computer store | Øvre Langgate 34, 3110 Tønsberg | NOK 0 | 0 | NOK 0 |
| Skauen As | electric goods store | Kilengaten 16, 3117 Tønsberg | NOK 0 | 0 | NOK 0 |
| Solsem E Handel | electric goods store | Rønninglia 38B, 3153 Tolvsrød | NOK 0 | 0 | NOK 0 |
| Solsem E Handel | electronics store | Rønninglia 38B, 3153 Tolvsrød | NOK 0 | 0 | NOK 0 |
| We Care Dagfrid K Christensen | audio equipment / musical instruments store | Harald Hårfagres gate 2C, 3116 Tønsberg | NOK 0 | 0 | NOK 0 |
| Bygg Kunst Og Design Butikk As | audio equipment / musical instruments store | Øvre Langgate 49, 3110 Tønsberg | NOK 0 | 0 | NOK -2.0K |
| Esteem As | computer store | Andebuveien 63, 3170 Sem | NOK 0 | 0 | NOK -7.0K |
| Esteem As | phone store | Andebuveien 63, 3170 Sem | NOK 0 | 0 | NOK -7.0K |
| Bettum Holding As | computer store | Baglerkollen 3A, 3174 Revetal | NOK 0 | 0 | NOK -26.0K |
| Ev Of Norway As | electronics store | Rambergveien 1, 3115 Tønsberg | NOK 0 | 0 | NOK -89.0K |
| Ev Of Norway As | electronics store | Rambergveien 1, 3115 Tønsberg | NOK 0 | 0 | NOK -89.0K |
| Rosentraders As | computer store | Øvre Langgate 51C, 3110 Tønsberg | NOK 0 | 0 | NOK -158.0K |
| Gitarsenteret As | audio equipment / musical instruments store | Håndverkergaten 3A, 3117 Tønsberg | NOK 1.6M | 4 | NOK -202.0K |
| Skauen Hvitevarer Tønsberg As | electronics store | Kilengaten 16, 3117 Tønsberg | NOK 14.7M | 5 | NOK -772.0K |
| Page One Consultants As | computer store | Jernbanegaten 1D, 3110 Tønsberg | NOK 29.2M | 0 | NOK -1.1M |
Conclusion and Future Opportunities
The optician shop industry in Tønsberg shows stable growth, with 10 companies and 83 employees. The industry has good financial health, with EBITDA margins of 10–19% and no bankruptcies. For entrepreneurs, it is important to consider location in Tønsberg city center, where activity is most concentrated. SmartGrunder can help find suitable addresses and evaluate potential development opportunities in this industry.