Industry · municipality
The Optician Shop Industry in Trondheim: A Comprehensive Analysis
Analysis of Growth, Companies, Geography, and Outlook for Entrepreneurs in Trondheim
Executive Summary
Overview of the Optician Shop Industry in Trondheim
Trondheim has a thriving optician shop industry with 28 registered companies in the municipality. This industry has shown dynamic development over the past few years, with an increase in the number of employees from 182 in 2016 to 216 in 2026. Sales have also shown variations, with a peak of NOK 285.6 million in 2024 followed by a sharp decline to NOK 201.4 million in 2025. EBITDA margins have varied between 2% and 18%, with some companies such as Synsam Trondheim Solsiden and Brilleland Avd 463 Tiller showing outstanding results.
The industry is dominated by the AS organizational form, with 21 companies employing a total of 220 people. There are no registered bankruptcies in the industry, indicating a stable sector. The most well-known companies include Synsentrum, Brilleland, and Synsam, which have established themselves in several of Trondheim's central areas.
Economic Overview
Sales Development (2016–2026):
| Year | Sales (NOK) | Year-over-Year Change |
|---|---|---|
| 2016 | 212.3M | - |
| 2017 | 225.2M | +6.1% |
| 2018 | 234.6M | +4.2% |
| 2019 | 234.5M | -0.1% |
| 2020 | 237.8M | +1.4% |
| 2021 | 261.2M | +9.8% |
| 2022 | 238.6M | -8.7% |
| 2023 | 263.6M | +10.5% |
| 2024 | 285.6M | +8.3% |
| 2025 | 201.4M | -29.5% |
Employee Development (2016–2026):
| Year | Number of Employees | Year-over-Year Change |
|---|---|---|
| 2016 | 182 | - |
| 2017 | 199 | +9.3% |
| 2018 | 197 | -1.0% |
| 2019 | 185 | -6.1% |
| 2020 | 186 | +0.5% |
| 2021 | 180 | -3.2% |
| 2022 | 187 | +3.9% |
| 2023 | 213 | +13.9% |
| 2024 | 211 | -0.9% |
| 2025 | 202 | -4.3% |
| 2026 | 216 | +6.9% |
Sales experienced a sharp decline of 29.5% in 2025, which may be due to external factors such as economic pressure or changes in customer behavior. The number of employees, however, has shown a more stable development, with an increase of 6.9% in 2026.



Companies in the Industry
Trondheim has 28 companies in the optician shop industry, with the following organizational forms:
- AS (21 companies): 220 employees, NOK 285.7M operating income, NOK 22.3M EBITDA, 7% EBITDA margin.
Important companies include:
- Synsentrum As (Prinsens gate 39, Trondheim): 24 employees, NOK 35.2M operating income, NOK 716.0K EBITDA.
- Brilleland Avd 463 Tiller (Østre Rosten 34, Tiller): 8 employees, NOK 13.0M operating income, NOK 874.0K EBITDA.
- Synsam Trondheim Solsiden (Beddingen 8, Trondheim): 11 employees, NOK 13.5M operating income, NOK 2.5M EBITDA.
Bankruptcy Statistics: There are no registered bankruptcies in the industry, indicating a stable sector. However, some companies such as Brillehuset Ranheim As and Interoptik Sjøhaug Og Sande have reported zero sales and zero operating income.
Business Geography
The optician shop industry is most concentrated in Trondheim, with 15 companies, 148 employees, NOK 179.4M operating income, and NOK 177.5M sales. Other important areas include:
| Location | Number of Companies | Number of Employees | Operating Income (NOK) | Sales (NOK) |
|---|---|---|---|---|
| Trondheim | 15 | 148 | 179.4M | 177.5M |
| Tiller | 4 | 59 | 90.1M | 89.2M |
| Heimdal | 1 | 7 | 16.1M | 16.1M |
| Ranheim | 1 | 6 | 0 | 0 |
Characteristics: Trondheim has the highest operating income and sales, while Ranheim has no activity. Tiller has a higher operating income per employee (NOK 3.6M) compared to Trondheim (NOK 1.5M).

Business Dynamics
Bankruptcy Statistics: There are no registered bankruptcies in the optician shop industry in Trondheim, indicating a stable industry. However, some companies such as Brillehuset Ranheim As and Interoptik Sjøhaug Og Sande have reported zero sales and zero operating income, which may indicate potential challenges.
Growth and Decline: Sales experienced a sharp decline of 29.5% in 2025, which may be due to external factors such as economic pressure or changes in customer behavior. The number of employees, however, has shown a more stable development, with an increase of 6.9% in 2026.
Outlook
Outlook for Entrepreneurs
The optician shop industry in Trondheim shows potential for growth, especially with the increasing number of employees and high EBITDA margins at some companies. However, entrepreneurs should be aware of the sharp decline in sales in 2025, which may signal market disruptions or competitive pressure. Trondheim's central location and high operating income in Trondheim can be an advantage for new companies. Entrepreneurs should also consider establishing themselves in Trondheim, where there are more companies and higher operating income per employee compared to other areas.
Outlook for Agriculture
Agriculture in Trondheim: Agriculture is a broader industry group with 122 companies in the municipality, compared to 28 companies in the optician shop industry. Sales in agriculture have shown a more stable development, with an increase of 2.2% in 2025. The number of employees, however, has shown a more variable development, with a decline of 3.0% in 2024.
Contrast with the optician shop industry: Agriculture has higher sales (NOK 1,874.8M in 2025) compared to the optician shop industry (NOK 201.4M in 2025). However, the optician shop industry has higher EBITDA margins (up to 18%) compared to agriculture (up to 7%). This indicates that the optician shop industry may have better profitability, even though it is smaller in scale.



Other companies in landbruk (not in optical store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Telia Norge As Telia Avd Trondheim Torg | phone store | Kongens gate 11, 7013 Trondheim | NOK 70.2M | 9 | NOK 28.2M |
| Telia Norge As Telia Avd City Syd | phone store | Østre Rosten 28, 7075 Tiller | NOK 42.1M | 7 | NOK 16.9M |
| Bilradiospesialisten As | computer store | Sørenga 9, 7032 Trondheim | NOK 71.4M | 14 | NOK 7.4M |
| Elkjøp Lade | electronics store | Haakon VII's gate 8A, 7041 Trondheim | NOK 362.2M | 64 | NOK 4.3M |
| Power Norge As Avd Lade | electronics store | Haakon VII's gate 12, 7041 Trondheim | NOK 166.5M | 46 | NOK 4.0M |
| Elkjøp Tillertorget | electronics store | Ivar Lykkes veg 3, 7075 Tiller | NOK 335.3M | 56 | NOK 3.9M |
| Power Norge As Avd Tiller | electronics store | Ivar Lykkes veg 5, 7075 Tiller | NOK 158.2M | 46 | NOK 3.8M |
| Netonnet Nuf Avdeling Trondheim Tiller | electronics store | Ivar Lykkes veg 2, 7075 Tiller | NOK 157.8M | 13 | NOK 3.6M |
| Hovedhuset As | computer store | Travbanevegen 1, 7044 Trondheim | NOK 0 | 1 | NOK 2.7M |
| Elektroimportøren Norge As Avd Tiller | electric goods store | Ivar Lykkes veg 4, 7075 Tiller | NOK 95.8M | 21 | NOK 2.0M |
| Hifi Klubben As Avd Trondheim | phone store | Bassengbakken 1, 7042 Trondheim | NOK 38.9M | 13 | NOK 1.7M |
| Elektroimportøren Norge As Avd Lade | electric goods store | Haakon VII's gate 8A, 7041 Trondheim | NOK 65.5M | 19 | NOK 1.4M |
| Tnb Cs As | computer store | Telenorbutikken City Syd|Østre Rosten 28, 7075 Tiller | NOK 18.3M | 8 | NOK 1.1M |
| Telekiosken Trondheim Torg | computer store | Kongens gate 10, 7011 Trondheim | NOK 17.8M | 6 | NOK 731.3K |
| Kjell & Co Norway No029 City Lade, Trondheim | electronics store | Haakon VII's gate 9, 7041 Trondheim | NOK 12.9M | 7 | NOK 619.5K |
| Kjell & Co Norway No027 City Syd, Trondheim | electronics store | Østre Rosten 28, 7075 Tiller | NOK 12.4M | 4 | NOK 598.9K |
| Telekiosken City Lade | computer store | Haakon VII's gate 9, 7041 Trondheim | NOK 14.3M | 4 | NOK 588.0K |
| Galleri Ismene As | audio equipment / musical instruments store | Ilevollen 34, 7018 Trondheim | NOK 7.4M | 10 | NOK 574.0K |
| Telenorbutikken Solsiden | phone store | Beddingen 10, 7042 Trondheim | NOK 13.1M | 4 | NOK 537.3K |
| Kjell & Co Norway No026 Trondheim Sentrum | electronics store | Trondheim Sentrum|Olav Tryggvasons gate 31, 7011 | NOK 10.3M | 4 | NOK 495.6K |
| All Good Clean Records As | audio equipment / musical instruments store | Innherredsveien 24, 7042 Trondheim | NOK 4.0M | 3 | NOK 430.0K |
| Acoustic Tuning As | computer store | Sorgenfriveien 9, 7031 Trondheim | NOK 6.9M | 0 | NOK 303.0K |
| Trondheim Sysenter As | electronics store | Sandgata 29, 7012 Trondheim | NOK 2.0M | 1 | NOK 292.0K |
| Elkjøp Phonehouse Lade | phone store | Haakon VII's gate 9, 7041 Trondheim | NOK 13.4M | 4 | NOK 157.8K |
| Elkjøp Phonehouse Solsiden | phone store | Beddingen 10, 7042 Trondheim | NOK 13.4M | 0 | NOK 157.8K |
| Ranum Piano As | audio equipment / musical instruments store | Stadsing Dahls gate 21, 7015 Trondheim | NOK 2.1M | 1 | NOK 107.0K |
| Fiolinmakern As | audio equipment / musical instruments store | Kjøpmannsgata 48, 7010 Trondheim | NOK 2.1M | 2 | NOK 69.0K |
| Teknikmagasinet Norway As Avd City Syd | phone store | Østre Rosten 28, 7075 Tiller | NOK 2.6M | 0 | NOK 68.4K |
| Hvoslef As | audio equipment / musical instruments store | Rognersvingen 4, 7021 Trondheim | NOK 305.0K | 1 | NOK 39.0K |
| Eplehuset Solsiden | computer store | Beddingen 3, 7042 Trondheim | NOK 61.3M | 8 | NOK 37.5K |
| Eplehuset Midtbyen | computer store | Thomas Angells gate 15, 7011 Trondheim | NOK 42.2M | 9 | NOK 25.8K |
| 42u Lars Nordseth | computer store | William Farres veg 18B, 7022 Trondheim | NOK 0 | 0 | NOK 0 |
| A. Johansen | computer store | Østersunds gate 9B, 7067 Trondheim | NOK 0 | 0 | NOK 0 |
| Aftermath Music Kjell Haavard Holm | audio equipment / musical instruments store | St Olavs gate 3, 7012 Trondheim | NOK 0 | 0 | NOK 0 |
| Alhennawi | electronics store | Andersbakkan 88, 7089 Heimdal | NOK 0 | 0 | NOK 0 |
| Alhennawi | electronics store | Andersbakkan 88, 7089 Heimdal | NOK 0 | 0 | NOK 0 |
| Animer Meg Kucinskaite | audio equipment / musical instruments store | Johan Nygaardsvolds vei 15, 7072 Heimdal | NOK 0 | 0 | NOK 0 |
| Aravena Robles Kunst4a | audio equipment / musical instruments store | Utleirvegen 35D, 7033 Trondheim | NOK 0 | 0 | NOK 0 |
| Atmos Kunst Sa | audio equipment / musical instruments store | Njords veg 8, 7035 Trondheim | NOK 0 | 0 | NOK 0 |
| Bilal Imad El Sayed | computer store | Johan Nygaardsvolds vei 2A, 7072 Heimdal | NOK 0 | 0 | NOK 0 |
Conclusion
The optician shop industry in Trondheim shows potential for growth, with a stable number of employees and high EBITDA margins at some companies. However, entrepreneurs should be aware of the sharp decline in sales in 2025, which may signal market disruptions or competitive pressure. Trondheim's central location and high operating income in Trondheim can be an advantage for new companies. Entrepreneurs should also consider establishing themselves in Trondheim, where there are more companies and higher operating income per employee compared to other areas. SmartGrunder can help entrepreneurs find suitable addresses in Trondheim for the optician shop industry.