Industry · municipality
Optical Store in Verdal: An Analysis of the Industry, Companies, and Outlook
Economic Overview, Businesses, and Development Trends in the Optical Store Industry in Verdal Municipality, Compared to Agriculture (Parent Category).
Executive Summary
Optical store in Verdal is a small but stable industry dominated by a single company. Verdal Synssenter AS is the only registered business in the sector, showing gradual sales and operating profit growth over recent years. The industry has a strong margin structure, with an EBITDA margin of 8% and a gross margin of 68%. Future outlooks appear positive, particularly with sales and employee growth expected in 2025 and 2026.
Economic Overview
Economic Overview for Optical Store in Verdal
Sales and Employee Development (2016–2025):
- Sales: Rising trend from 2016 (NOK 7.7M) to 2025 (NOK 10.9M), with a 2.8% increase from 2024 to 2025.
- Number of Employees: Fluctuations over the years, but stabilization from 2024 (5 employees) to 2026 (7 employees).
Key Figures for Verdal Synssenter AS (2025):
- Sales: NOK 10.9M
- EBITDA: NOK 911.0K
- EBITDA margin: 8%
- Gross margin: 68%
- Operating profit: NOK 704.0K
- Total equity: NOK 3.4M
- Total debt: NOK 2.2M
Conclusion: The industry has shown gradual growth in both sales and operating profit, with a stable financial position for the sole company.



Companies in the Industry
Verdal Synssenter AS is the only company in the optical store industry in Verdal. The company was founded in 2006 and has the following key figures (2025):
- Incorporation Date: 2006-11-08
- Organizational Form: AS
- Number of Employees: 9
- Sales: NOK 10.9M
- EBITDA: NOK 911.0K
- Equity: NOK 3.4M
- Debt: NOK 2.2M
- Address: Jernbanegata 11, Verdal
Note: No other companies are registered in the optical store industry in Verdal. The company has not been bankrupt and has shown stable development over the years.
Business Geography
Verdal is the only city in the municipality with activity in the optical store industry. There is 1 registered company and 9 employees in Verdal. There is no activity in other cities or areas in the municipality.
Details for Verdal:
- Number of Companies: 1
- Number of Employees: 9
- Sales: NOK 10.9M
- EBITDA: NOK 911.0K
- Company Address: Jernbanegata 11, Verdal

Business Dynamics
Bankruptcy Statistics: There are no bankruptcy registrations for optical store companies in Verdal in recent years. Verdal Synssenter AS remains operational and has shown stable development.
Employee Development: The number of employees has varied over the years, with a decline from 9 in 2016 to 4 in 2023, followed by an increase to 7 employees in 2026. This indicates gradual stabilization of the business.
Sales Development: Sales have shown an increasing trend over recent years, with growth from NOK 7.7M in 2016 to NOK 10.9M in 2025.
Outlook
Outlook for Entrepreneurs
The optical store industry in Verdal shows potential for future growth, particularly with increasing sales and stabilization in the number of employees. With a single company in the market, opportunities to establish oneself in the municipality are visible, especially with the strong margin structure (EBITDA margin of 8% and gross margin of 68%).
Recommendation: Entrepreneurs should assess market needs and competition in Verdal before deciding to establish themselves in the industry. SmartGrunder can help find suitable addresses and develop strategies to ensure competitiveness in the municipality.
Outlook for Parent Category (Agriculture)
Agriculture is a broader category in Verdal with 5 companies, compared to 1 company in the optical store industry. Outlooks for agriculture show more volatile development, with a sales decline from NOK 49.1M in 2022 to NOK 27.7M in 2024, followed by an increase to NOK 30.1M in 2025.
Contrast with Optical Store:
- Sales: Agriculture had higher sales in 2022 (NOK 49.1M) compared to optical store (NOK 9.3M), but optical store showed stronger growth in 2024–2025 (NOK 10.6M → NOK 10.9M).
- Number of Employees: Agriculture had 30 employees in 2022, while optical store had 5 employees in 2022.
- EBITDA: Optical store has a higher EBITDA margin (8%) compared to agriculture (data not available for optical store in parent category).
Peer Companies in Agriculture:
- Thoja AS (electronics store): NOK 8.7M in sales, 6 employees, EBITDA NOK 611.0K
- Telekiosken Verdal AS (computer store): NOK 10.6M in sales, 5 employees, EBITDA NOK 583.0K
- Odd Ingebrigtsen AS Avd Verdal (electronics store): NOK 894.3K in sales, 0 employees, EBITDA NOK 26.7K
- Galleri Kraftgrønt Olav Robert Sende (sound equipment/music instrument store): NOK 0 in sales, 0 employees, EBITDA NOK 0



Other companies in landbruk (not in optical store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Thoja As | electronics store | Magnus den godes veg 23, 7653 Verdal | NOK 8.7M | 6 | NOK 611.0K |
| Telekiosken Verdal As | computer store | Jernbanegata 11, 7650 Verdal | NOK 10.6M | 5 | NOK 583.0K |
| Odd Ingebrigtsen As Avd Verdal | electronics store | Magnus den godes veg 23, 7653 Verdal | NOK 894.3K | 0 | NOK 26.7K |
| Galleri Kraftgrønt Olav Robert Sende | audio equipment / musical instruments store | Jernbanegata 7, 7650 Verdal | NOK 0 | 0 | NOK 0 |
Conclusion
The optical store industry in Verdal is a small but stable and growth-oriented sector with a single company showing gradual sales and operating profit growth. With a strong margin structure and stable financial position, the industry is attractive for entrepreneurs seeking to establish themselves in the municipality. Compared to agriculture, a broader category with more companies, optical store shows more stable development and higher margins. SmartGrunder can help entrepreneurs find suitable addresses and develop strategies to ensure competitiveness in Verdal.