Industry · municipality
The Optician Industry in Voss
An analysis of companies, statistics, and opportunities for entrepreneurs and local decision-makers in Voss Municipality
Executive Summary
The optician industry in Voss has shown stable development in recent years, with a combination of established companies and a growing number of employees. In 2024, the industry had 28 employees, an increase of 7.7% compared to 2023. Sales have also shown a positive trend, with a 6.1% increase from 2023 to 2024. The most significant activity is located in Voss, while Skulestadmo has a smaller presence. The industry has not experienced bankruptcies, but there are variations in labor margins and operating results among companies.
Economic Overview
The industry has experienced variations in sales and number of employees over time. From 2016 to 2025, sales grew from NOK 19.7 million to NOK 26.1 million, with a total increase of 32.5%. The number of employees has varied between 21 and 28, with a 33.3% increase from 2021 to 2024. The most significant sales growth was from 2021 to 2023, with an increase of 12.8%. This indicates a gradual improvement in the industry's economic performance.



Companies in the Industry
There are 8 companies in the optician industry in Voss, with a mix of AS companies and sole proprietorships. The key companies include Synsenteret Voss As, C Optikk Voss As, and Hordaland Optometrie Og Kontaktlinseinstitutt As. These companies have a combination of high and lower labor margins, with Synsenteret Voss As having the highest EBITDA margin at 21%. There are also companies such as Voss Helsebutikk As and Lars Langen Fjose that have no operating results or employees.
Business Geography
Most of the activities in the optician industry are located in Voss, with 5 companies and 26 employees. Skulestadmo has a smaller presence, with one company and one employee. Voss has a higher sales volume, with NOK 25.6 million compared to NOK 0.685 million in Skulestadmo. There are also significant differences in labor margins, with an EBITDA margin of 19% in Voss and -27% in Skulestadmo.

Business Dynamics
The industry has not experienced bankruptcies, but there are variations in operating results among companies. For example, Clinic Medical Norge As has negative operating results and an EBITDA margin of -27%. This shows that there may be challenges for certain companies, even though the industry as a whole is stable. It is important to note that these variations may affect future investments and development in the industry.
Outlook
For entrepreneurs considering starting an optician shop in Voss, the data show a stable and growing industry. Sales have increased by 6.1% from 2023 to 2024, and the number of employees has increased by 7.7%. There are also established companies that can serve as models, even though there are variations in labor margins. SmartGrunder can help entrepreneurs find suitable locations and develop strategies tailored to local conditions.
Outlook for the Broader Industry
When comparing the optician industry to the broader agricultural sector in Voss, the data show that agriculture has a higher sales volume, with NOK 138.1 million in 2025 compared to NOK 26.1 million for opticians. Agriculture also has more companies (15) compared to 8 in the optician industry. However, opticians have a higher EBITDA margin (19%) compared to agriculture (12%). This shows that the optician industry may have better labor margins, even though agriculture has a larger market share.



Other companies in landbruk (not in optical store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Elicom As | electronics store | Regimentsvegen 215, 5705 Voss | NOK 4.9M | 1 | NOK 680.0K |
| Elkjøp Voss As | electronics store | Strandavegen 335, 5710 Skulestadmo | NOK 57.9M | 16 | NOK 518.0K |
| Bergslien Kunstmuseum | audio equipment / musical instruments store | c/o Nils Torbjørn Kvamsdal|Skulestadhagane 9, 5710 Skulestadmo | NOK 0 | 0 | NOK 0 |
| Gb Hobby Og Multimedia Geir Brattebø | computer store | Høydalane 3, 5705 Voss | NOK 0 | 0 | NOK 0 |
| Power Norge As Avd Voss | electric goods store | Brynamoen 8, 5705 Voss | NOK 0 | 11 | NOK 0 |
| Shs Varmepumper Ans | electronics store | Bjørgabaret 41, 5709 Voss | NOK 0 | 0 | NOK 0 |
| Tah Invest As | electric goods store | Lunden 10B, 5705 Voss | NOK 0 | 0 | NOK -25.0K |
Conclusion
The optician industry in Voss shows positive development with increasing sales and number of employees. There are established companies that can serve as models, even though there are variations in labor margins. Compared to agriculture, opticians have better labor margins, but agriculture has a larger market share. For entrepreneurs, this can be an important consideration when evaluating opportunities in the industry. SmartGrunder can help find suitable locations and develop strategies tailored to local conditions.