Industry · municipality
Pizza Restaurants in Ålesund
An analysis of the industry, companies, and development
Executive Summary
The pizza restaurant industry in Ålesund is a small but dynamic sector with 3 registered companies. The industry has experienced both rising and falling trends over the past few years, with a significant sales increase in 2023 (NOK 5.8M) followed by a decline in 2025. Employment figures have been more stable, increasing from 9 employees in 2023 to 10 employees in 2026. There are no registered bankruptcies in the industry, but several companies report negative EBITDA and operating profits. The industry has potential but requires careful financial planning and market understanding.
Economic Overview
Sales Development (NOK):
| Year | Sales |
|---|---|
| 2016 | 3.6M |
| 2017 | 3.8M |
| 2018 | 3.6M |
| 2019 | 3.8M |
| 2020 | 4.6M |
| 2021 | 3.8M |
| 2022 | 3.2M |
| 2023 | 5.8M |
| 2024 | 5.8M |
| 2025 | 5.2M |
Employment Development:
| Year | Number of Employees |
|---|---|
| 2016 | 5 |
| 2017 | 5 |
| 2018 | 4 |
| 2019 | 3 |
| 2020 | 3 |
| 2021 | 4 |
| 2022 | 6 |
| 2023 | 9 |
| 2024 | 8 |
| 2025 | 10 |
| 2026 | 10 |
Sales increased significantly by +81.2% from 2022 to 2023, but fell by -11.4% from 2024 to 2025. Employment development has been more stable, with an increase from 9 employees in 2023 to 10 employees in 2026.



Companies in the Industry
Ålesund has 3 registered companies in the pizza restaurant sector:
| 1. Steinovnen Bar & Pizzeria AS (Utstillingsplassen | Gjerdegata 4, Ålesund) |
|---|
- Organizational form: AS
- Employees: 7
- Sales: NOK 3.6M
- EBITDA: NOK -113.0K
- Helin Da Vinci AS (Apotekergata 12, Ålesund)
- Organizational form: AS
- Employees: 2
- Sales: NOK 1.6M
- EBITDA: NOK -32.0K
- Sjøbua Marino Restaurant Zekeriya Bozdag (Strandgata 38, Brattvåg)
- Organizational form: ENK
- Employees: 0
- Sales: NOK 0
Organizational forms are dominated by AS (2 companies), while one company is an ENK. None of the companies are bankrupt, but several report negative EBITDA and operating profits.
Business Geography
All 3 companies in the industry are registered in Ålesund, with distribution across different parts of the municipality:
- Ålesund (2 companies): Steinovnen Bar & Pizzeria AS and Helin Da Vinci AS
- Brattvåg (1 company): Sjøbua Marino Restaurant Zekeriya Bozdag
There is no detailed geographic breakdown within the municipality, but it is clear that the industry is sufficiently present in both the center and periphery of the municipality.

Business Dynamics
The industry has been relatively stable with no bankruptcies, but several companies report negative financial results:
- Steinovnen Bar & Pizzeria AS has a negative EBITDA of NOK -113.0K and an operating profit of NOK -205.0K
- Helin Da Vinci AS has a negative EBITDA of NOK -32.0K and an operating profit of NOK -90.0K
- Sjøbua Marino Restaurant has no sales or employees, indicating a temporary closure or startup
The industry has an average gross profit margin of 59%, but the operating margin is negative (-5%). There is a high debt level (NOK 1.2M in debt for AS companies).
Outlook
The pizza restaurant industry in Ålesund shows a mix of rising and falling trends. The significant sales increase from 2022 to 2023 (NOK 5.8M) indicates potential, but the decline in 2025 (NOK 5.2M) indicates market uncertainty. Employment development has been more stable, with an increase from 9 employees in 2023 to 10 employees in 2026.
For entrepreneurs, it is important to be aware of the negative EBITDA figures and high debt levels of existing companies. It is also important to consider competition from other restaurants and cafes in the municipality, as shown in the parent-outlook section.
Parent Outlook: Restaurant / Café
The industry belongs to a broader parent grouping (restaurant / café) with 106 companies in Ålesund. Compared to the pizza restaurant industry, this parent group has:
- Higher sales: NOK 442.7M in 2023 (vs. NOK 5.8M for pizza restaurants)
- Larger workforce: 1,066 employees in 2023 (vs. 9 employees for pizza restaurants)
- More stable financial results: The parent group had a sales increase from 2022 to 2023 (+4.0%), while the pizza restaurant industry had a decline from 2024 to 2025 (-11.4%)
Peer companies in the parent group (top 5 by EBITDA):
| Name | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|
| Skateflua AS | Skaregata 1, 6002 Ålesund | NOK 27.6M | 27 | NOK 3.0M |
| Seagrasp AS | Kongens gate 13, 6002 Ålesund | NOK 28.0M | 29 | NOK 2.7M |
| Stuen AS | Tollbugata 1, 6002 Ålesund | NOK 18.5M | 30 | NOK 2.5M |
| Amorè Ålesund AS | Spjelkavik, 6010 Ålesund | NOK 9.4M | 7 | NOK 2.0M |
| Vino Bar AS | Apotekergata 10, 6004 Ålesund | NOK 11.5M | 20 | NOK 1.9M |
The parent group has a more stable financial development, but the pizza restaurant industry has growth potential if higher efficiency and better cost control can be achieved.



Other companies in restaurant / kafé (not in pizza restaurant)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Skateflua As | restaurant | Skaregata 1, 6002 Ålesund | NOK 27.6M | 27 | NOK 3.0M |
| Seagrasp As | sushi restaurant | Kongens gate 13, 6002 Ålesund | NOK 28.0M | 29 | NOK 2.7M |
| Stuen As | restaurant | Tollbugata 1, 6002 Ålesund | NOK 18.5M | 30 | NOK 2.5M |
| Amorè Ålesund As | restaurant | Spjelkavik, 6010 Ålesund | NOK 9.4M | 7 | NOK 2.0M |
| Vino Bar As | restaurant | Apotekergata 10, 6004 Ålesund | NOK 11.5M | 20 | NOK 1.9M |
| Nonna Lina As | restaurant | Tollbugata 2, 6002 Ålesund | NOK 9.0M | 39 | NOK 1.6M |
| Coop Nordvest Sa (5289) Obs Kafe Stormoa | cafe | Moavegen 1, 6018 Ålesund | NOK 49.3M | 12 | NOK 1.4M |
| Dråpe Ålesund Kaffehus As | coffeehouse | Storgata 4, 6002 Ålesund | NOK 11.4M | 32 | NOK 1.2M |
| Ergul Holding As | restaurant | Spjelkavik, 6010 Ålesund | NOK 1.6M | 0 | NOK 1.1M |
| Jordbærpikene Moa As | cafe | Moavegen 1, 6018 Ålesund | NOK 13.4M | 25 | NOK 1.0M |
| Pro Klokkersundet As | restaurant | Lerstadvegen 2, 6015 Ålesund | NOK 10.8M | 13 | NOK 759.0K |
| Hira Hakan As | restaurant | Gamle Blindheimsveg 25, 6012 Ålesund | NOK 4.4M | 4 | NOK 755.0K |
| Espresso House Norge As Avd 852 Amfi Moa Ålsund | coffeehouse | Langelandsvegen 25, 6010 Ålesund | NOK 14.4M | 23 | NOK 718.8K |
| Yusuf As | restaurant | Nedregårdsvegen 9, 6010 Ålesund | NOK 6.1M | 5 | NOK 575.0K |
| Pro Blindheim As | restaurant | Blindheimsvegen 10, 6012 Ålesund | NOK 9.3M | 11 | NOK 519.0K |
| Restaurantdrift Keiser Wilhelmsgate 23 As | restaurant | c/o Roy Bratseth|Borgundvegen 469A, 6015 Ålesund | NOK 6.6M | 0 | NOK 481.0K |
| Møre Restaurant & Pub As | restaurant | Kirkegata 1, 6004 Ålesund | NOK 13.1M | 28 | NOK 428.0K |
| Fjellstova Ørskog Klein Hulse As | restaurant | Ørskogfjellet, 6240 | NOK 5.9M | 21 | NOK 372.0K |
| Pro Breivika As | restaurant | Lerstadvegen 506B, 6018 Ålesund | NOK 8.7M | 12 | NOK 372.0K |
| Master Mat As | restaurant | Sundgata 1, 6003 Ålesund | NOK 1.3M | 0 | NOK 332.0K |
| Ta Det Piano As | restaurant | Kipervikgata 1B, 6003 Ålesund | NOK 6.9M | 19 | NOK 270.0K |
| Fisketorget Delikatesse As | restaurant | Keiser Wilhelms gate 25, 6003 Ålesund | NOK 18.6M | 25 | NOK 184.0K |
| Restaurant Scandinavie As | restaurant | Kongens gate 30, 6002 Ålesund | NOK 49.0K | 0 | NOK 108.0K |
| Let`s Eat Da | cafe | Keiser Wilhelms gate 32, 6003 Ålesund | NOK 3.9M | 8 | NOK 57.0K |
| Tajmahal As | asian restaurant | Kongens gate 32A, 6002 Ålesund | NOK 6.6M | 8 | NOK 7.0K |
| Afro Fusion Kachunga | restaurant | ålesund kommune, 6003 | NOK 0 | 0 | NOK 0 |
| Barius As | restaurant | Ullavegen 61B, 6290 Haramsøy | NOK 0 | 0 | NOK 0 |
| Brattvåg Pizza As | pizza delivery / takeaway | Brattvåggata 24, 6270 | NOK 0 | 11 | NOK 0 |
| Bruket Pub & Resturant Da | restaurant | Kongens gate 32B, 6002 Ålesund | NOK 0 | 0 | NOK 0 |
| Bubble Pop! As | restaurant | Skarbøvikgata 46, 6006 Ålesund | NOK 0 | 0 | NOK 0 |
| Café Herman | cafe | Grimmergata 1, 6002 Ålesund | NOK 0 | 4 | NOK 0 |
| Creperia Senorita | restaurant | Salsvegen 33, 6298 Ona | NOK 0 | 0 | NOK 0 |
| Dp Ålesund As | pizza delivery / takeaway | Ospedalsbakken 21A, 6012 Ålesund | NOK 0 | 0 | NOK 0 |
| Ehbh As | restaurant | Nørvegata 41, 6008 Ålesund | NOK 0 | 6 | NOK 0 |
| Eide Takeaway | asian restaurant | Smedbakken 10, 6265 Vatne | NOK 0 | 0 | NOK 0 |
| Emaus Invest As | restaurant | Rødsethagen 14, 6011 Ålesund | NOK 0 | 0 | NOK 0 |
| Emma Otterlei | restaurant | c/o Burger King Ålesund Storsenter|Kipervikgata 5, 6003 | NOK 0 | 22 | NOK 0 |
| Express Pizzaria & Grill As | restaurant | Apotekergata 8, 6004 Ålesund | NOK 0 | 9 | NOK 0 |
| Fabrikken Kulturscene As | restaurant | Molovegen 22, 6004 Ålesund | NOK 0 | 29 | NOK 0 |
| Fetters Poteter Da | restaurant | Kirkegata 41, 6005 Ålesund | NOK 0 | 0 | NOK 0 |
Conclusion
The pizza restaurant industry in Ålesund is a small but dynamic sector with growth potential. The industry has experienced both rising and falling trends, and it is important to be aware of the negative EBITDA figures and high debt levels of existing companies. It is also important to consider competition from other restaurants and cafes in the municipality, as shown in the parent-outlook section.
For entrepreneurs, it is important to be aware of the negative EBITDA figures and high debt levels of existing companies. It is also important to consider competition from other restaurants and cafes in the municipality, as shown in the parent-outlook section. SmartGrunder can help entrepreneurs find suitable addresses in Ålesund for this industry.