The Pizza Restaurant Industry in Asker: Current Status and Outlook

The pizza restaurant industry in Asker is a small but growing sector dominated by a single company. The only registered business, Peppes Pizza Avd 30 Asker, has shown stable growth in both sales and employee numbers in recent years. The industry has a high EBITDA margin of 7% and an extremely high gross profit margin of 2037%, indicating efficient operations and low cost levels. At the same time, it is important to note that the industry is part of the broader restaurant and café sector in Asker, which has a more complex dynamic.

Sales and employee development:

• Sales: From NOK 11.4 million in 2016 to NOK 16.3 million in 2025, with an average annual growth of 6.5%.
• Employees: Increasing from 23 in 2016 to 37 in 2026, a 61% growth over the period.

Key figures for 2025:

• Sales: NOK 16.3 million
• EBITDA: NOK 1.6 million (7% margin)
• Gross profit: NOK 343.7 million (2037% margin)
• Number of employees: 37
• Sales growth in 2025: +2.9%

Conclusion: The industry has shown strong growth after 2020, especially post-pandemic, and has high operational efficiency.

Registered businesses:

• Peppes Pizza Avd 30 Asker (Torvveien 9, Asker)
• Organizational form: AS
• Founded: July 6, 1998
• Number of employees: 37
• Bankrupt: No
• Sales: NOK 16.9 million
• EBITDA: NOK 1.6 million
• Gross profit: NOK 343.7 million

Organizational form statistics:

• 100% of businesses in the industry are organized as AS (Limited Liability Company).

Location within the municipality:

• Asker: 1 business, 37 employees, NOK 16.9 million in sales.

Concentration:

• The only business is located in the center of Asker (Torvveien 9), indicating a strategic location to reach high-traffic areas and local customers.

Bankruptcies and operational risk:

• No bankruptcies registered for pizza restaurant businesses in Asker over the period.
• Bankruptcies in the sector: In the broader restaurant and café sector, there have been bankruptcies, but not in the pizza restaurant industry.

Operational status:

• Peppes Pizza has shown stable growth and high operational efficiency, with no signs of increased risk factors.

Opportunities for entrepreneurs

Positive development:

• The pizza restaurant industry in Asker has shown strong growth after 2020, with an annual sales growth of 6.5%.
• High EBITDA margin (7%) and low operational costs make the industry attractive for new entrants.
• Increasing number of employees (from 23 to 37) indicates growing demand.

Outlook:

• Increased bankruptcy risk in the broader restaurant sector may create opportunities for pizza restaurants with higher operational efficiency.
• Strong demand for quality pizza and modern concepts may provide growth opportunities.

Restaurant / café industry in Asker:

• Number of businesses: 147 (the pizza restaurant industry has 1 business)
• Sales: NOK 357.8 million in 2025 (a 6.8% decline from 2024)
• Employees: 795 in 2026 (a 3.2% decline from 2025)

Peer businesses:

Conclusion: The broader restaurant sector has declined in sales and employee numbers, while pizza restaurants have shown stable growth. This suggests that specialized concepts may have better development than general restaurants.

The pizza restaurant industry in Asker has shown strong growth and high operational efficiency, with a single business dominating the market. The high EBITDA margin and low operational costs make the industry attractive for new entrepreneurs. At the same time, it is important to note that the broader restaurant sector has declined, which may create opportunities for specialized pizza restaurants. SmartGrunder can help entrepreneurs find optimal addresses and strategies to establish themselves in Asker.