Pizza Restaurant Industry in Drammen: Current State and Outlook

Other Observations

• Number of companies: 3 companies are registered in Drammen in this industry.
• Employees: The number of employees has increased from 13 in 2016 to 38 in 2026, with an average annual increase of approximately 3 employees.
• Sales: Sales have varied over the years, with a peak of NOK 3.8 million in 2023 followed by a decline to NOK 3.6 million in 2025.
• Parent industry: The broader 'restaurant/café' industry has 221 companies in Drammen, showing that pizza restaurants are a relatively small subsector in this sector.

• Annual sales: Sales grew by 6.9% from 2016 to 2017, but later experienced a decline of 2.6% from 2024 to 2025.
• Annual employees: The number of employees increased by 31.0% from 2025 to 2026, indicating an increasing demand for labor in the sector.
• Trend analysis: While sales have grown in some periods, there has been a general decline in recent years, which may be due to economic pressure or competitiveness in the sector.

• Snri Pizza As: Registered at Christian Braunmans vei 3 in Drammen, with 19 employees and an organizational form AS.
• Miami Pizza As: Registered at Drammensveien 69 in Mjøndalen, with 11 employees and an organizational form AS.
• Smoky King 1978 As: Registered at Schwenckegata 6 in Drammen, with 10 employees and an organizational form AS.
• Organizational forms: All companies in the industry have an AS organizational form, indicating a standardized structure in the sector.

• Drammen: 2 companies are registered in Drammen, with a total of 29 employees and no detailed financial data.
• Mjøndalen: 1 company is registered in Mjøndalen, with 11 employees and detailed financial data showing a negative EBITDA and operating profit.
• Geographic distribution: There is a clear distribution of companies between Drammen and Mjøndalen, with Mjøndalen being an important location in the industry.

• Bankruptcies: None of the registered companies in the industry have been bankrupt, indicating relative stability in the sector.
• Financial challenges: One of the companies in Mjøndalen has a negative EBITDA and operating profit, which may indicate financial challenges for some companies.
• Competitiveness: Although no bankruptcies are registered, financial data show that some companies may have difficulties achieving positive results.

Outlook for Pizza Restaurants

• Growth potential: With an increasing number of employees and stable to growing sales in certain periods, there may be growth potential in the industry.
• Competitiveness: It is important to be competitive in a sector with both stable and challenging companies.
• Market analysis: A thorough market analysis can help founders identify potential market spaces and competitiveness in Drammen.

• Parent industry: The broader 'restaurant/café' industry has 221 companies in Drammen, showing that pizza restaurants are a relatively small subsector in this sector.
• Sales: Sales in the parent industry grew by 7.8% from 2016 to 2017, but later experienced a decline of 11.6% from 2024 to 2025.
• Peer companies: There are several companies in the parent industry with higher sales and EBITDA, which may indicate potential competitors or collaboration opportunities for pizza restaurants.

• Summary: Pizza restaurants in Drammen have shown some growth in the number of employees and sales, but there are also challenges in the form of financial difficulties for some companies.
• Opportunities: There are opportunities for growth and development in the industry, especially with an increasing demand for labor and relative stability in the sector.
• Recommendation: Founders should consider a thorough market analysis and financial planning to ensure competitiveness in Drammen.