Industry · municipality
Pizza Restaurants in Fredrikstad
An analysis of the industry, companies, and prospects in the municipality of Fredrikstad in the Viken county of Norway
Executive Summary
Pizza restaurants in Fredrikstad make up a small but exciting part of the municipality's food and service industry. With five registered companies in 2024, the data shows a highly dynamic, yet challenging industry. Although employee numbers and sales revenue have fallen sharply in recent years, there are opportunities for innovation and marketing in a municipality with strong tourism sectors and a growing population shift.
The municipality has a unique geographical position in Viken, with access to both land and sea, which can be an advantage for restaurants focusing on local food and culture. At the same time, the aforementioned figures show that the industry has been affected by economic fluctuations and changes in customer preferences, especially after 2020.
SmartGrunder can help entrepreneurs find optimal localization and business models in Fredrikstad for this industry.
Economic Overview
Sales Development (NOK):
| Year | Sales (NOK) | Year-over-Year Change |
|---|---|---|
| 2016 | 18.5M | - |
| 2017 | 16.3M | -12.3% |
| 2018 | 15.6M | -4.1% |
| 2019 | 16.2M | +3.6% |
| 2020 | 16.6M | +2.9% |
| 2021 | 10.7M | -35.9% |
| 2022 | 10.3M | -3.2% |
Employees (Number):
| Year | Number of Employees | Year-over-Year Change |
|---|---|---|
| 2016 | 69 | - |
| 2017 | 60 | -13.0% |
| 2018 | 71 | +18.3% |
| 2019 | 59 | -16.9% |
| 2020 | 64 | +8.5% |
| 2021 | 49 | -23.4% |
| 2022 | 21 | -57.1% |
| 2023 | 17 | -19.0% |
| 2024 | 11 | -35.3% |
Sales revenue has fallen by over 40% from 2016 to 2022, with the sharpest decline in 2021 (-35.9%). The number of employees has also fallen sharply, especially from 2021 to 2022 (-57.1%). This indicates an industry affected by economic challenges and changes in customer preferences, especially after the pandemic.



Companies in the Industry
Fredrikstad has five registered pizza restaurants in 2024, all with organizational forms such as ENK (sole proprietorship) or KBO (commercial company). The five companies are:
- Classico Pizzeria Amin – Dikeveien 4, Rolvsøy (ENK, established 2026)
- Halmon Pizzeria Oshana – Sarpsborgveien 107, Gamle Fredrikstad (ENK, established 2025)
- Kråkerøy Pizza Fayssal El Hassnaoui – Vennelystveien 14, Kråkerøy (ENK, established 2018)
- Pizzeria Østsiden As – Theodor Kollers vei 1, Gamle Fredrikstad (KBO, established 2026)
- Warda Pizza Da – Farmanns gate 16, Fredrikstad (DA, established 2008)
All companies have 0 employees and no reported sales revenue in 2024. This may indicate that many of the companies are new or not actively operating. Organizational forms show that most are ENK (sole proprietorship), which may indicate an industry with many small, independent businesses.
Business Geography
Pizza restaurants in Fredrikstad are distributed as follows:
- Gamle Fredrikstad: 2 companies (Halmon Pizzeria Oshana, Pizzeria Østsiden As)
- Kråkerøy: 1 company (Kråkerøy Pizza Fayssal El Hassnaoui)
- Rolvsøy: 1 company (Classico Pizzeria Amin)
- Fredrikstad: 1 company (Warda Pizza Da)
This shows that the industry is spread across different parts of the municipality, with a focus on both historical and modern areas. Gamle Fredrikstad has the largest number of pizza restaurants, which may be an advantage for entrepreneurs looking to establish themselves in a tourist-friendly region.
Business Dynamics
Bankruptcies and Operational Challenges: None of the five pizza restaurants in Fredrikstad have filed for bankruptcy in 2024, which indicates that the industry is not currently affected by economic crises. This may be a positive development, but it is also important to note that all companies have 0 employees and no sales revenue in 2024, which may indicate that many of the companies are not actively operating.
Operational Challenges: The sharp declines in sales and number of employees in recent years indicate that the industry has been affected by economic challenges, especially after 2020. This may be a consequence of changes in customer preferences, competitive pressure, and economic conditions in the municipality.
Outlook
Outlook for Entrepreneurs
For entrepreneurs considering establishing themselves in the pizza restaurant industry in Fredrikstad, it is important to be aware of the following:
- Competitive Pressure: The industry has been affected by strong downward trends in sales and number of employees, which can be a challenge for new companies.
- Market Key: Fredrikstad has a good geographical position with access to both land and sea, which can be an advantage for restaurants focusing on local food and culture.
- Innovation: There are opportunities for innovation and marketing, especially in a municipality with strong tourism sectors and a growing population shift.
SmartGrunder can help entrepreneurs find optimal localization and business models in Fredrikstad for this industry.
Outlook for the Overall Industry
Outlook for the Overall Industry (Restaurant/Café)
Sales Development (NOK):
| Year | Sales (NOK) | Year-over-Year Change |
|---|---|---|
| 2016 | 417.8M | - |
| 2017 | 410.4M | -1.8% |
| 2018 | 442.6M | +7.8% |
| 2019 | 492.2M | +11.2% |
| 2020 | 461.9M | -6.2% |
| 2021 | 493.4M | +6.8% |
| 2022 | 519.5M | +5.3% |
| 2023 | 485.1M | -6.6% |
| 2024 | 474.7M | -2.2% |
| 2025 | 394.6M | -16.9% |
Employees (Number):
| Year | Number of Employees | Year-over-Year Change |
|---|---|---|
| 2016 | 1366 | - |
| 2017 | 1403 | +2.7% |
| 2018 | 1387 | -1.1% |
| 2019 | 1365 | -1.6% |
| 2020 | 1382 | +1.2% |
| 2021 | 1382 | +0.0% |
| 2022 | 1467 | +6.2% |
| 2023 | 1538 | +4.8% |
| 2024 | 1459 | -5.1% |
| 2025 | 1491 | +2.2% |
| 2026 | 1382 | -7.3% |
Peer Companies in the Restaurant/Café Industry:
| Name | Address | Sales (NOK) | Number of Employees | EBITDA (NOK) |
|---|---|---|---|---|
| Bergmanns As | Storgata 13, 1607 Fredrikstad | 44.8M | 53 | 5.1M |
| Danos As | Nygaardsgata 21, 1606 Fredrikstad | 7.7M | 13 | 4.4M |
| Restaurant Slippen | Verkstedveien 12B, 1671 Kråkerøy | 39.8M | 40 | 3.5M |
| Sakura Fredrikstad As | Elias Kræmmers gate 9, 1607 Fredrikstad | 11.5M | 14 | 2.4M |
| Meditek As | Kirkegaten 31B, 1632 Gamle Fredrikstad | 14.3M | 40 | 1.2M |
The overall industry (restaurant/café) has a more stable development compared to pizza restaurants. Although there was a sharp decline in 2025 (-16.9%), the industry has largely been in growth in recent years. This shows that there are opportunities for entrepreneurs looking to establish themselves in this industry, even though there are challenges in the pizza sector.



Other companies in restaurant / kafé (not in pizza restaurant)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Bergmanns As | restaurant | Storgata 13, 1607 Fredrikstad | NOK 44.8M | 53 | NOK 5.1M |
| Danos As | restaurant | Nygaardsgata 21, 1606 Fredrikstad | NOK 7.7M | 13 | NOK 4.4M |
| Restaurant Slippen | restaurant | Verkstedveien 12B, 1671 Kråkerøy | NOK 39.8M | 40 | NOK 3.5M |
| Sakura Fredrikstad As | sushi restaurant | Elias Kræmmers gate 9, 1607 Fredrikstad | NOK 11.5M | 14 | NOK 2.4M |
| Meditek As | restaurant | Kirkegaten 31B, 1632 Gamle Fredrikstad | NOK 14.3M | 40 | NOK 1.2M |
| Minutten As | restaurant | Barkedalen 12, 1675 Kråkerøy | NOK 13.9M | 22 | NOK 1.1M |
| Stg 5 Bistro As | restaurant | Storgata 5, 1607 Fredrikstad | NOK 8.7M | 38 | NOK 922.0K |
| Kaffebrenneriet As Avd Stortorvet Fredrikstad | coffeehouse | Stortorvet 9, 1607 Fredrikstad | NOK 9.3M | 10 | NOK 863.5K |
| Mormors Café As | restaurant | Raadhusgaten 18A, 1632 Gamle Fredrikstad | NOK 10.8M | 21 | NOK 776.0K |
| Storesand Kiosk Og Cafè V/mohammad Fiaz Raja | restaurant | Stræbsomhet 29, 1613 Fredrikstad | NOK 4.2M | 0 | NOK 757.0K |
| Dp Fredrikstad As | pizza delivery / takeaway | Storgata 32, 1607 Fredrikstad | NOK 7.8M | 26 | NOK 739.0K |
| Hankø Yacht Club | restaurant | Hotellveien 2, 1622 Gressvik | NOK 3.8M | 28 | NOK 665.0K |
| Knossos As | restaurant | Storgaten 33-35, 1607 Fredrikstad | NOK 9.6M | 12 | NOK 657.0K |
| Jafs Gressvik As | restaurant | Storveien 78, 1621 Gressvik | NOK 4.2M | 5 | NOK 643.0K |
| Tamburen As | restaurant | Færgeportgaten 78B, 1632 Gamle Fredrikstad | NOK 9.8M | 9 | NOK 624.0K |
| Nygaardsgata 34 As | restaurant | Joruns vei 35, 1613 Fredrikstad | NOK 0 | 0 | NOK 595.0K |
| Begby Gatekjøkken As | restaurant | Haldenveien 2, 1639 Gamle Fredrikstad | NOK 6.8M | 4 | NOK 573.0K |
| Pizzaxpressen Vest As | restaurant | Freskoveien 5, 1605 Fredrikstad | NOK 6.6M | 8 | NOK 508.0K |
| Smæsh Burger As | restaurant | Stortorvet 2, 1607 Fredrikstad | NOK 3.7M | 4 | NOK 452.0K |
| Solveigs Pizza Fredrikstad As | restaurant | Kråkerøyveien 2, 1671 | NOK 11.7M | 31 | NOK 439.0K |
| Storveien Eiendom Drift As | restaurant | Storveien 83, 1621 Gressvik | NOK 6.6M | 13 | NOK 370.0K |
| Flora Restaurant As | restaurant | Nygaardsgata 4, 1606 Fredrikstad | NOK 3.4M | 8 | NOK 363.0K |
| Restaurant Kong Frederik As | restaurant | Ferjestedsveien 18, 1606 Fredrikstad | NOK 3.9M | 4 | NOK 347.0K |
| Divan Fredrikstad As | restaurant | Storgata 3, 1607 Fredrikstad | NOK 6.1M | 23 | NOK 345.0K |
| Foodart As | restaurant | Storgata 8, 1607 Fredrikstad | NOK 10.4M | 28 | NOK 327.0K |
| Østfold Pizza As | pizza delivery / takeaway | Freskoveien 16, 1605 Fredrikstad | NOK 7.4M | 17 | NOK 302.0K |
| Tiramisu Café & Resturant As | restaurant | Farmanns gate 13, 1607 Fredrikstad | NOK 2.5M | 4 | NOK 295.0K |
| Østfold Pizza Østsiden As | pizza delivery / takeaway | Roald Amundsens vei 139, 1658 Torp | NOK 5.2M | 12 | NOK 284.0K |
| Espresso House Norge As Avd Nygaardsgata 841 | coffeehouse | Nygaardsgata 46, 1607 Fredrikstad | NOK 5.6M | 9 | NOK 282.4K |
| My Tran As | restaurant | Dikeveien 28, 1661 Rolvsøy | NOK 7.4M | 11 | NOK 217.0K |
| Restaurantinvest As | restaurant | Storgata 3, 1607 Fredrikstad | NOK 0 | 0 | NOK 217.0K |
| Co Drift As | restaurant | Sigerstadveien 60, 1630 Gamle Fredrikstad | NOK 7.0M | 30 | NOK 197.0K |
| Tf Pizzaexpressen Marketing Norge As | restaurant | Produksjonsveien 24, 1618 Fredrikstad | NOK 943.0K | 1 | NOK 186.0K |
| Minemagasinet As | cafe | Mindre-Alvs vei 9, 1672 Kråkerøy | NOK 3.6M | 13 | NOK 153.0K |
| Cafe Royal As | cafe | Dikeveien 28, 1661 Rolvsøy | NOK 10.5M | 15 | NOK 143.0K |
| Elvebredden Fredrikstad As | restaurant | Dampskipsbrygga 12C, 1607 Fredrikstad | NOK 0 | 0 | NOK 138.0K |
| Restaurant Mother India As | asian restaurant | Storgata 20, 1607 Fredrikstad | NOK 10.7M | 13 | NOK 129.0K |
| Værk As | restaurant | Færgeportgaten 78B, 1632 Gamle Fredrikstad | NOK 5.6M | 21 | NOK 113.0K |
| Major Stuen As | restaurant | Voldportgaten 73, 1632 Gamle Fredrikstad | NOK 11.6M | 25 | NOK 86.0K |
| Hankøsund Restaurant As | restaurant | Vikaneveien 409, 1622 Gressvik | NOK 5.6M | 24 | NOK 76.0K |
Conclusion
Pizza restaurants in Fredrikstad make up a small, but exciting part of the municipality's food and service industry. With five registered companies in 2024, the data shows a highly dynamic, yet challenging industry. Although employee numbers and sales revenue have fallen sharply in recent years, there are opportunities for innovation and marketing in a municipality with strong tourism sectors and a growing population shift.
For entrepreneurs considering establishing themselves in this industry, it is important to be aware of the competitive conditions and market key. At the same time, the data shows that there are opportunities for growth in the overall industry (restaurant/café), which can be an advantage for entrepreneurs looking to establish themselves in this sector.
SmartGrunder can help entrepreneurs find optimal localization and business models in Fredrikstad for this industry.