Industry · municipality
Pizza Restaurants in Horten
Analysis of the Industry, Companies, and Opportunities for Entrepreneurs in Horten, Vestfold, and Telemark
Executive Summary
The pizza restaurant industry in Horten represents a small but dynamic part of the municipality's economy. In 2025, there are 3 registered companies in the sector, with a total sales revenue of NOK 10.1 million. Employment development has been uneven, with an increase from 16 to 37 employees between 2023 and 2024, followed by a decline in 2025. The only operating company with significant revenue is Studentsamskipnaden I Sørøst Norge Mat Og Drikke Vestfold, which had NOK 46.6 million in operating revenue in 2025. The sector shows growth potential, but with significant variations in company size and operational results.
Economic Overview
Sales and Employee Development
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 7.5M | 20 |
| 2017 | 15.1M | 26 |
| 2018 | 14.6M | 24 |
| 2019 | 25.9M | 25 |
| 2020 | 22.3M | 22 |
| 2021 | 3.3M | 14 |
| 2022 | 5.6M | 18 |
| 2023 | 7.8M | 16 |
| 2024 | 8.9M | 37 |
| 2025 | 10.1M | 27 |
Sales growth was most significant between 2016 and 2017 (+102.8%), but with a dramatic decline in 2021 (-85.2%) followed by a gradual increase since. Employee development has been more uneven, with a strong increase in 2024 (+131.2%) followed by a decline in 2025 (-40.7%).
Companies in the Sector
Registered Companies
- Studentsamskipnaden I Sørøst Norge Mat Og Drikke Vestfold (Raveien 215, Borre)
- Organizational form: SÆR
- Founded: 1991-05-01
- Employees: 15
- Operating revenue: NOK 46.6M
- EBITDA: NOK 16.2M
- EBITDA margin: 34%
- Ax Pizza As (Sandeveien 99, Skoppum)
- Organizational form: AS
- Founded: 2025-04-01
- Employees: 0
- Operating revenue: NOK 0
- Mimo Pizza Saadi (Reirveien 5, Skoppum)
- Organizational form: ENK
- Founded: 2026-01-03
- Employees: 0
- Operating revenue: NOK 0
Organizational form statistics show that there is one company of the type SÆR, which constitutes the entire sector in Horten. There are no companies of the type AS or ENK in the sector, except for the two newly established companies in 2025 and 2026.
Business Geography
Geographic Distribution
| Location | Number of companies | Employees | Sales (NOK) |
|---|---|---|---|
| Borre | 1 | 15 | 11.7M |
| Skoppum | 2 | 0 | 0 |
The only operating company with significant sales is the pizza restaurant in Borre. Skoppum has two companies, but both are newly established and have no operating revenue yet. No companies are registered in Horten's central area, even though the municipality has a large population and tourist industry.
Operational Efficiency and Dynamics
Operational Efficiency and Bankruptcy Statistics
- Bankruptcy statistics: None of the registered companies in the sector have gone bankrupt in 2025.
- Operational results: Studentsamskipnaden I Sørøst Norge Mat Og Drikke Vestfold has a high EBITDA margin of 34% and operating revenue of NOK 46.6M, while the two newly established companies have no operating revenue.
- Development: There is a clear difference in operational results between older and newer companies. The older company has higher revenue and operational results, while the newer companies have lower or no revenue.
There are no bankruptcies in the sector, but there are significant variations in operational results between companies.
Opportunities
Opportunities for Entrepreneurs
The pizza restaurant sector in Horten shows growth potential, especially in Borre where there is already an operating company with high revenue. However, there are significant variations in company size and operational results. Entrepreneurs should consider establishing themselves in areas with existing customer bases, such as Borre, and consider adapting to the market with a focus on quality and efficient operations. There are also opportunities to develop useful partnerships and collaborations within the municipality. SmartGrunder can help entrepreneurs find suitable locations and assess market potential.
Outlook for the Broader Sector
Comparison with the Broader Sector
The broader restaurant / café sector in Horten has 51 companies, compared to the 3 companies in the pizza restaurant sector. Sales development for the broader sector has been more stable, with a decline of 12.4% from 2024 to 2025, while the pizza restaurant sector had an increase of 13.6% during the same period. Employee development for the broader sector has been more consistent, with a decline of 6.5% from 2025 to 2026, while the pizza restaurant sector had a significant decline of 40.7% during the same period.
Peer Companies in the Broader Sector
| Name | Address | Sales (NOK) | Employees | EBITDA (NOK) |
|---|---|---|---|---|
| Pizzan Horten As | Storgata 33, 3182 Horten | 18.5M | 35 | 1.3M |
| Espresso House Norge As | Langgata 2, 3187 Horten | 4.1M | 8 | 205.4K |
| Kulturhuset Torvet As | Torvet 3, 3181 Horten | 2.7M | 2 | 69.0K |
The broader sector has more companies with higher sales and employees, but also more companies with lower or no revenue. The pizza restaurant sector has a higher EBITDA margin compared to many of the peer companies in the broader sector.
Other companies in restaurant / kafé (not in pizza restaurant)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Pizzan Horten As | restaurant | Storgata 33, 3182 Horten | NOK 18.5M | 35 | NOK 1.3M |
| Espresso House Norge As Avd Horten Sentrum 858 | coffeehouse | Langgata 2, 3187 Horten | NOK 4.1M | 8 | NOK 205.4K |
| Kulturhuset Torvet As | restaurant | Torvet 3, 3181 Horten | NOK 2.7M | 2 | NOK 69.0K |
| Veniz Restaurant As | sushi restaurant | Langgata 55A, 3187 Horten | NOK 1.4M | 0 | NOK 14.0K |
| Alfredo Rossi As | restaurant | Bakkegata 5, 3179 Åsgårdstrand | NOK 0 | 0 | NOK 0 |
| Bangkok Dining Restaurant As | restaurant | Storgata 23, 3181 Horten | NOK 0 | 0 | NOK 0 |
| Barlife As | restaurant | Storgata 23, 3181 Horten | NOK 0 | 0 | NOK 0 |
| Barlife As | restaurant | Storgata 23, 3181 Horten | NOK 0 | 0 | NOK 0 |
| Bella Vista Horten As Konkursbo | restaurant | Prestegata 2A, 3181 Horten | NOK 0 | 0 | NOK 0 |
| Bistro Servering As Konkursbo | restaurant | Tollbugata 7A, 3187 Horten | NOK 0 | 0 | NOK 0 |
| Danials Pizza, Rimsha Akram | restaurant | Grønligata 15, 3188 Horten | NOK 0 | 2 | NOK 0 |
| Fka Invest As | restaurant | Sandeveien 99, 3185 Skoppum | NOK 0 | 0 | NOK 0 |
| Flamingo Daoud | cafe | Langgata 55A, 3187 Horten | NOK 0 | 0 | NOK 0 |
| Grand Brygge As | restaurant | Havnegata 6, 3179 Åsgårdstrand | NOK 0 | 20 | NOK 0 |
| Grønn Chilli As | asian restaurant | Strandpromenaden 5, 3187 Horten | NOK 0 | 6 | NOK 0 |
| Hai Jing Restaurant As | restaurant | Storgata 17, 3181 Horten | NOK 0 | 9 | NOK 0 |
| Hai Jing Restaurant Li Jia Yang | restaurant | c/o Golden Crown|Storgata 17, 3181 Horten | NOK 0 | 4 | NOK 0 |
| Himalaia Tandori Rupinder Kaur | restaurant | Strandpromenaden 9, 3187 Horten | NOK 0 | 0 | NOK 0 |
| Horten Food As | restaurant | Torget 5, 3181 Horten | NOK 0 | 2 | NOK 0 |
| Horten Kommune Bibliotekcafé | restaurant | Apotekergata 10, 3187 Horten | NOK 0 | 4 | NOK 0 |
| Horten Kommune Cafe Gul | restaurant | Storgata 37, 3182 Horten | NOK 0 | 6 | NOK 0 |
| Horten Sushi Linden Park Takea As | sushi restaurant | Strandparken 3, 3187 Horten | NOK 0 | 1 | NOK 0 |
| Hortensushi | restaurant | Strandparken 3, 3187 Horten | NOK 0 | 0 | NOK 0 |
| Hot Pizzagrill As | restaurant | Raveien 314, 3184 Borre | NOK 0 | 5 | NOK 0 |
| Knut | restaurant | Storgata 15, 3181 Horten | NOK 0 | 0 | NOK 0 |
| Munchs Cafe Og Selskapslokaler As Konkursbo | restaurant | Edvard Munchs gate 28C, 3179 Åsgårdstrand | NOK 0 | 0 | NOK 0 |
| Nana2 As | restaurant | Storgata 116B, 3182 Horten | NOK 0 | 0 | NOK 0 |
| Nanakorn Restaurant & Takeaway Sopa Na Nakorn | cafe | Storgata 6, 3181 Horten | NOK 0 | 0 | NOK 0 |
| Perera | restaurant | Arne Beckers gate 45, 3188 Horten | NOK 0 | 0 | NOK 0 |
| Perera | restaurant | Arne Beckers gate 45, 3188 Horten | NOK 0 | 0 | NOK 0 |
| Renas Pizza & Grill As | restaurant | Falkenstensveien 31, 3189 Horten | NOK 0 | 4 | NOK 0 |
| Rådhuset Trattoria As | restaurant | N C Nielsens gate 3A, 3179 Åsgårdstrand | NOK 0 | 17 | NOK 0 |
| Sandberg Ernæring | cafe | c/o Emilie Nygjerde Sandberg|Varnesveien 29, 3189 Horten | NOK 0 | 0 | NOK 0 |
| Saxon King Holding As | restaurant | Vipesvingen 21, 3188 Horten | NOK 0 | 0 | NOK 0 |
| Shakeel | restaurant | Einerveien 21, 3185 Skoppum | NOK 0 | 0 | NOK 0 |
| Siste Tee As | cafe | Eskebekkveien 68, 3186 Horten | NOK 0 | 7 | NOK 0 |
| Solhøy Lounge As | restaurant | Borreveien 36, 3186 Horten | NOK 0 | 0 | NOK 0 |
| Strandpromenaden Cafe Ans | restaurant | Strandpromenaden 5, 3187 Horten | NOK 0 | 0 | NOK 0 |
| Traktern As | restaurant | Blåveisstien 15, 3189 Horten | NOK 0 | 5 | NOK 0 |
| Grøtterud Invest As | restaurant | Storgata 33, 3182 Horten | NOK 0 | 0 | NOK -29.0K |
Conclusion
The pizza restaurant sector in Horten has growth potential, especially in areas with existing customer bases. However, there are significant variations in company size and operational results. Entrepreneurs should consider establishing themselves in areas with existing customer bases and consider adapting to the market with a focus on quality and efficient operations. SmartGrunder can help entrepreneurs find suitable locations and assess market potential.