Pizza Restaurants in Kragerø: Industry Analysis and Outlook

The pizza restaurant industry in Kragerø shows clear challenges in recent years. Sales data reveals a sharp decline from 2022 (2.0 million NOK) to 2024 (220,700 NOK), with a 90% drop over two years. Workforce data shows a similar trend, with only 1 employee in 2023. There are no registered companies in this sector within the municipality, highlighting its weak position. Meanwhile, the broader restaurant and café industry in Kragerø shows a more stable development, with total sales of 73.9 million NOK in 2025. This opens opportunities for entrepreneurs wishing to explore the sector, but with a warning about the specific challenges in the pizza sector.

Sales Development:

Workforce Development:

Data shows a sharp decline in both sales and number of employees in the pizza restaurant industry in Kragerø. The most significant decline occurred between 2022 and 2023, where sales fell by over 57%. Workforce data shows a similar trend, with a halving of employees from 2 to 1 over the same period. This underscores an extremely unstable industry in the municipality.

There are no registered companies in the pizza restaurant industry in Kragerø. This is a unique situation not recorded in the municipality's data. The broader restaurant and café industry in the municipality, however, has 39 companies, including well-known names such as:

• As El Paso (café, 15.1M NOK in sales)
• Tasty Kragerø As (restaurant, 4.7M NOK in sales)
• Nye Admiralen As (sushi restaurant, 2.4M NOK in sales)

These companies show that there are established businesses in the sector, but they are not specifically within the pizza restaurant industry.

There is no detailed data on the geographic distribution of pizza restaurant activity in Kragerø. The broader restaurant and café industry is spread across several districts, including Kragerø, Sannidal, and Jomfruland. For example:

• As El Paso (Kragerø)
• Campino Sannidal As (Sannidal)
• Nye Admiralen As (Kragerø)

This shows that restaurant activity is present in several parts of the municipality, although the pizza restaurant industry is not registered.

Bankruptcies and Financial Challenges:

In the broader restaurant and café industry in Kragerø, several companies with negative EBITDA values are registered, including:

• Kragerø Sushi As (-4.0K NOK)
• Bestpizza As (-75.0K NOK)
• November As (-165.0K NOK)

This shows that there are financial challenges in the industry, even though no bankruptcies are registered in specific pizza restaurant businesses. It is important to note that these companies are not specifically within the pizza restaurant sector.

Outlook for Entrepreneurs

The pizza restaurant industry in Kragerø shows a highly unstable development, with a sales decline of over 90% from 2022 to 2024. This underscores significant challenges for new businesses in the sector. Entrepreneurs should consider analyzing the dynamics of the broader restaurant and café market, which shows a more stable development. It is also important to investigate competition from existing businesses in the industry, such as As El Paso and Tasty Kragerø As. SmartGrunder can help entrepreneurs explore potential locations in the municipality for this industry.

The broader restaurant and café industry in Kragerø shows a more stable development compared to the pizza restaurant sector. Sales in the industry have ranged between 62.7M NOK (2016) and 73.9M NOK (2025), with an average annual growth of about 3%. Workforce data shows a more fluctuating development, but with an average level of about 250 employees. Current businesses in the industry include:

This shows that the broader industry has a more diversified offering and more stable financial results compared to specific pizza restaurant businesses.

The pizza restaurant industry in Kragerø is characterized by a highly unstable and declining development, with no registered companies and a sharp decline in sales and employees. The broader restaurant and café industry in the municipality shows a more stable development, which can provide entrepreneurs with a better foundation to start a business. It is important to analyze competition from existing businesses and broader market dynamics before making decisions to establish oneself in the sector. SmartGrunder can help entrepreneurs explore potential locations in the municipality for this industry.