Industry · municipality
The Pizza Restaurant Industry in Melhus: Current Status and Outlook
A Detailed Analysis of the Market, Companies, and Development Trends
Brief Overview of the Pizza Restaurant Industry in Melhus
The pizza restaurant industry in Melhus is a small but stable sector with one registered company: Lundamo Pizzeria As. The only business is located in Lundamo and operates with 15 employees. The industry shows a mix of strong growth in previous years and some slowdown in the last two years. Prospects for new players depend on both market dynamics and competition from the broader restaurant sector in the municipality.
Economic Trends and Key Figures
Economic Trends
Sales Development: The pizza restaurant industry in Melhus has experienced significant growth from 2017 to 2023, with annual sales reaching up to NOK 6.4 million. However, there has been a decline of -1.7% from 2024 to 2025. This suggests that the market has now reached a plateau or perhaps a mild slowdown.
Employee Development: The number of employees has grown from 1 in 2017 to 13 in 2026, with an average annual growth of +15%. The most significant increase occurred between 2017 and 2018 (+500%), indicating earlier expansion.
Margins: The industry has an EBITDA margin of 5% and a gross margin of 67%, demonstrating good cost control and efficient operations.
Registered Companies in the Industry
Registered Companies
There is one registered company in the pizza restaurant industry in Melhus: Lundamo Pizzeria As, which is an AS company established in 2017. The company has the following key figures:
- Sales: NOK 6.4 million (2023)
- EBITDA: NOK 376,000
- Number of Employees: 15
- Debt: NOK 980,000
- Equity: NOK 58,000
The company has not been bankrupt, but has negative equity and high debt, which could be a risk for future stability.
Geographic Distribution of Businesses
Geographic Distribution
All businesses in the pizza restaurant industry in Melhus are located in Lundamo. Here are the detailed figures:
- Number of Companies: 1
- Number of Employees: 15
- Annual Revenue: NOK 6.4 million
- Annual Profit: NOK 304,000
- EBITDA: NOK 376,000
- Gross Margin: 67%
Lundamo is therefore the only area in the municipality with activity in this industry.
Operational Dynamics and Bankruptcy Risk
Operational Dynamics and Bankruptcy Statistics
There are no registered bankruptcies in the pizza restaurant industry in Melhus, indicating a stable sector. However, the last few years show weak sales growth (from NOK 6.4 million in 2023 to NOK 6.3 million in 2025), which could be an indication of increased bankruptcy risk in the future if the trend continues.
The company Lundamo Pizzeria As has negative equity and high debt, which could be a weakness in a future crisis.
Outlook for New Players
For new entrepreneurs in the pizza restaurant industry in Melhus, there are both opportunities and challenges. On one hand, there is a stable market key with one business and a good average margin (5% EBITDA). On the other hand, there is greater competitive pressure from the broader restaurant sector in the municipality, which has 18 companies in total. New players must therefore strongly differentiate themselves to achieve market share.
Outlook in the Broader Restaurant/Café Sector
Outlook in the Broader Restaurant Sector
In the broader restaurant/café sector in Melhus, there are 18 companies in total, indicating a much more competitive market structure. Sales in this sector have been more volatile, with a peak sales of NOK 43.6 million in 2021 and a decline to NOK 36.9 million in 2025. This suggests that market dynamics in this sector are more fluctuating than in the pizza restaurant industry.
Peer companies in the sector include, among others:
| Name | Industry | Sales (2025) | EBITDA (2025) | Number of Employees |
|---|---|---|---|---|
| Melhus Pizzeria As | Restaurant | NOK 8.2M | NOK 712,000 | 8 |
| Melhus Restaurant As | Sushi Restaurant | NOK 2.9M | NOK 485,000 | 4 |
| Bella Rosa Høvdingen As | Restaurant | NOK 10.6M | NOK -174,000 | 12 |
These companies show a wide variation in both sales and EBITDA, which can provide both opportunities and challenges for new players.
Other companies in restaurant / kafé (not in pizza restaurant)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Melhus Pizzeria As | restaurant | Melhus Forum, 7224 | NOK 8.2M | 8 | NOK 712.0K |
| Melhus Restaurant As | sushi restaurant | Melhusvegen 427, 7224 | NOK 2.9M | 4 | NOK 485.0K |
| Mamarosa Melhus As | restaurant | Strandvegen 1, 7224 Melhus | NOK 4.3M | 7 | NOK 299.0K |
| Melhus Pizza As | restaurant | Jernbanevegen 11, 7224 Melhus | NOK 4.9M | 13 | NOK 125.0K |
| Que Huong Food As | restaurant | Litjsten 28, 7232 Lundamo | NOK 170.0K | 1 | NOK 27.0K |
| Asia Take Away | restaurant | Lenavegen 24, 7224 Melhus | NOK 0 | 0 | NOK 0 |
| Bpdrage Johan Lee | restaurant | Litjsandvegen 23, 7224 Melhus | NOK 0 | 0 | NOK 0 |
| Caballeros As | restaurant | Rådhusvegen 3, 7224 Melhus | NOK 0 | 6 | NOK 0 |
| Funkey Nutrition As | cafe | Melhusvegen 421, 7224 | NOK 0 | 0 | NOK 0 |
| Helt Gresk As | restaurant | Eidsåsen 8, 7212 Korsvegen | NOK 0 | 0 | NOK 0 |
| Kompis Singsaker As | burger restaurant | Rådhusvegen 7, 7224 Melhus | NOK 0 | 15 | NOK 0 |
| Korsvegen Restaurant Simsek As | cafe | Auto'n|Hølondvegen 2060, 7212 Korsvegen | NOK 0 | 7 | NOK 0 |
| Sabrura Melhus As | sushi restaurant | Rådhusvegen 7, 7224 Melhus | NOK 0 | 16 | NOK 0 |
| Symposium As | restaurant | Eidsåsen 8, 7212 Korsvegen | NOK 0 | 0 | NOK 0 |
| Jordbærpikene Melhus As | cafe | Melhustorget Kjøpesenter|Rådhusvegen 7, 7224 | NOK 0 | 0 | NOK -17.0K |
| Khawgeng Thai As | asian restaurant | Linerlevegen 29, 7224 Melhus | NOK 3.4M | 8 | NOK -27.0K |
| Bella Rosa Høvdingen As | restaurant | Melhusvegen 473, 7224 | NOK 10.6M | 12 | NOK -174.0K |
Conclusion and Future Opportunities
Conclusion
The pizza restaurant industry in Melhus is a small but stable sector with one business. Prospects for new players depend on both market dynamics and competition from the broader restaurant sector. With a good average margin and a stable market key, it may be possible to achieve a good position in the municipality. However, it is important to be aware of the weak sales growth in recent years and potential bankruptcy risks in the future. SmartGrunder can help entrepreneurs find good locations and strategies to compete effectively in this market.