Pizza Restaurant Industry in Sandefjord: A Comprehensive Analysis

Other Observations

• Pepsan Invest As is the most significant player in the industry with 30 employees and an operating income of 17.3 million NOK. This highlights a certain level of stabilization in the industry after being in focus for several years.
• Capricorn Pizza As and Golfcafe Vestfold Golfklubb As have not reported income or operating profit, which may indicate that they are in the early stages or have a different operational model.
• There are no bankruptcy registrations among the registered companies, which shows a relative stabilization in the industry in Sandefjord.

Economic Overview

• Sales: In 2025, the industry had total sales of 16.8 million NOK, representing a marginal increase compared to 2024 (16.6 million NOK). There is a weak, but positive trend over the past few years.
• Employees: The number of employees decreased slightly from 37 in 2023 to 31 in 2025. This may be due to a combination of operational adjustments and a focus on efficiency.
• EBITDA margin: The industry has a high EBITDA margin of 18%, which shows good operational efficiency relative to costs.
• Gross margin: A high gross margin of 76% underscores that the industry has good control over costs related to raw materials and production.

Companies in the Industry

• Pepsan Invest As (Thor Dahls gate 1-5, Sandefjord): AS organizational form, 30 employees, operating income of 17.3 million NOK, EBITDA of 3.2 million NOK.
• Capricorn Pizza As (Storgata 23, Sandefjord): AS organizational form, 3 employees, no reported income or operating profit.
• Golfcafe Vestfold Golfklubb As (Golfbaneveien 44, Vear): AS organizational form, 1 employee, no reported income or operating profit.

Organizational form: All companies in the industry have chosen the AS organizational form, which suggests a certain level of formal operational structure and liability attachment.

Geographic Distribution

• Sandefjord: 2 companies, 33 employees, operating income of 17.3 million NOK.
• Vear: 1 company, 1 employee, no reported income.

There is a clear concentration of activity in Sandefjord, with Vear as a smaller market segment. This may indicate that Sandefjord is the primary area for the pizza restaurant industry in the municipality.

• Sales development: Sales had a weak, but positive development from 14.0 million NOK in 2016 to 16.8 million NOK in 2025. There is a weak, but stable growth over time.
• Employee development: The number of employees decreased slightly from 37 in 2023 to 31 in 2025, which may indicate operational adjustments or a focus on efficiency.
• EBITDA: EBITDA had a weak, but stable growth from 3.2 million NOK in 2023 to 3.2 million NOK in 2025, which shows good operational efficiency.
• Gross margin: A high gross margin of 76% shows that the industry has good control over costs related to raw materials and production.

• Restaurant/café sector in Sandefjord had total sales of 336.2 million NOK in 2025, which shows a weak, but stable growth over time.
• Employees: The number of employees decreased slightly from 1,087 in 2024 to 910 in 2026, which may indicate operational adjustments or a focus on efficiency.
• EBITDA: EBITDA had a weak, but stable growth from 3.2 million NOK in 2023 to 3.2 million NOK in 2025, which shows good operational efficiency.
• Gross margin: A high gross margin of 76% shows that the industry has good control over costs related to raw materials and production.

Peer companies: There are several companies in the overarching sector with higher EBITDA than the pizza restaurant industry, which may indicate opportunities for growth and development in the sector.

The pizza restaurant industry in Sandefjord shows a relatively stable development over time, with a high EBITDA margin and good control over costs. There is a clear concentration of activity in Sandefjord, with Vear as a smaller market segment. This may indicate that Sandefjord is the primary area for the pizza restaurant industry in the municipality. There are also opportunities for growth and development in the overarching sector, which could be an advantage for new players in the industry.

The pizza restaurant industry in Sandefjord shows a relatively stable development over time, with a high EBITDA margin and good control over costs. There is a clear concentration of activity in Sandefjord, with Vear as a smaller market segment. This may indicate that Sandefjord is the primary area for the pizza restaurant industry in the municipality. There are also opportunities for growth and development in the overarching sector, which could be an advantage for new players in the industry.