Pizza Restaurant Industry in Tønsberg: A Comprehensive Analysis

Summary

The pizza restaurant industry in Tønsberg consists of four registered companies, with a combined workforce of 14 employees in 2026. The industry has been marked by significant variations in sales and number of employees over time, with a peak in 2021 (NOK 13.4 million in sales and 36 employees) and a dramatic decline in 2022 (NOK 132,200 in sales and 18 employees). There are no bankruptcy registrations among the companies, but the industry shows signs of instability, with a strong increase in 2025 (11 employees) after a long decline. SmartGrunder can help entrepreneurs identify development opportunities in the municipality for this industry.

• Sales: The industry had peak sales of NOK 13.4 million in 2021, but fell to NOK 132,200 in 2022 before rising to NOK 5.5 million in 2025. This decline in 2022 was one of the most significant in the data (99.0% drop).
• Workforce: The workforce peaked at 36 employees in 2021, but fell to 14 employees in 2026. The most significant decline was between 2021 and 2022 (-50.0%).
• Yearly development: Sales and employees have been unstable, with a rise of +73.7% in sales between 2020 and 2021, but a decline of -99.0% in 2022. The workforce had a rise of +120.0% between 2024 and 2025.

Four companies are registered in the industry in Tønsberg:

All companies are organized as AS. There are no bankruptcy registrations among the companies.

The industry is distributed across two areas in the municipality:

1. Tønsberg: 1 company, 7 employees, NOK 0 in operating income, NOK 0 in sales, NOK 0 in wages.
2. Vear: 1 company, 6 employees, NOK 0 in operating income, NOK 0 in sales, NOK 0 in wages.

There are no detailed figures for operating income, sales, or wages for these areas.

• Bankruptcies: There are no bankruptcy registrations among the companies in the industry in Tønsberg.
• Development: The industry has been marked by significant variations in sales and number of employees over time. There are no concrete figures for operating income, sales, or wages for the individual companies, but there is a clear decline in both sales and employees between 2021 and 2022. This may indicate challenges in the industry, even though no bankruptcies have been registered.

For entrepreneurs considering starting a pizza restaurant in Tønsberg, the data show an industry with both opportunities and challenges. There is a clear decline in sales and number of employees between 2021 and 2022, but there is an increase in 2025 (11 employees). This may indicate a possible upturn in the industry after a period of challenges. There are also opportunities to develop in an industry with a relatively small number of companies (four companies), which can provide opportunities for market share. However, it is important to be aware of the large variations in sales and number of employees over time, and to be prepared for potential challenges.

• Overall Industry: Restaurant / café has 142 companies in Tønsberg, showing that this is a larger industry than pizza restaurant.
• Sales: Sales for restaurant / café had a peak of NOK 466 million in 2022, but fell to NOK 342.3 million in 2025.
• Workforce: The workforce peaked at 1,195 employees in 2022, but fell to 1,019 employees in 2026.
• Peer Companies: There are several companies in the restaurant / café industry with higher EBITDA than pizza restaurant companies. For example, Havariet As has an EBITDA of NOK 7.8 million, while Foyngården Drift As has an EBITDA of NOK 4.6 million. This can give an indication of potential competitors or benchmarks for pizza restaurant companies.

The pizza restaurant industry in Tønsberg shows instability in development, with both increases and decreases in sales and number of employees over time. There are no bankruptcy registrations among the companies, but there is a clear decline in both sales and employees between 2021 and 2022. This may indicate challenges in the industry, even though no bankruptcies have been registered. However, there are opportunities to develop in an industry with a relatively small number of companies (four companies), which can provide opportunities for market share. SmartGrunder can help entrepreneurs identify development opportunities in the municipality for this industry.