Pizza Restaurant Industry in Ullensaker: An Analysis of Industrial Activity, Companies, and Outlooks

Pizza restaurant industry in Ullensaker is a niche but active sector with two registered companies as of 2025. The industry has shown resilience despite fluctuations, with sales recovering from a sharp decline in 2021 to reach NOK 11.0M in 2025. Employee numbers have also stabilized, with 23 employees in 2026. Key players include Peppes Pizza Avd 900 (AS, 29 employees) and Paradise Pizza As (AS, 0 employees). The industry is concentrated in Gardermoen, with limited geographic diversification.

Sales Development (NOK):

Employee Development:

The industry experienced a severe downturn in 2020-2021 but has since shown recovery, with sales and employment both increasing from 2022 onward.

Registered Companies (2):

1. Peppes Pizza Avd 900 (AS, 29 employees, founded 1998-07-01, no bankruptcies)
2. Paradise Pizza As (AS, 0 employees, founded 2012-02-27, no bankruptcies)

Organizational Form:

• AS: 1 company, 29 employees

Bankruptcy Statistics:

• No registered bankruptcies in the industry in Ullensaker (2025 data).

Activity distributed across locations in the municipality:

Note:

• Activity is heavily concentrated in Gardermoen, with no registered companies in other parts of Ullensaker.

Bankruptcy and Operational Results:

• No bankruptcy registrations for pizza restaurant companies in Ullensaker (2025 data).
• Paradise Pizza As reports a negative operating result (NOK -2.0K) and EBITDA (NOK -2.0K) in 2025, but no bankruptcy.

Operational Fluctuations:

• Sales and employees have shown strong variation, with a decline of 55.9% in 2021 and an increase of 77.6% in 2022. This indicates sensitivity to macroeconomic factors and particularly to the pandemic.
• EBITDA margins are not reported for companies in the industry (data missing).

Outlook for Entrepreneurs

Opportunities:

• Stabilization of sales and employees after 2022 indicates gradual recovery in the sector.
• Gardermoen is a central location with 29 employees in a pizza restaurant, which may indicate an established customer base system.

Development Challenges:

• The industry is small-scale (2 companies) and highly sensitive to external factors (pandemic, bankruptcy risk).
• EBITDA margins and operating results are missing for companies, which may make it difficult to estimate profitability.

Recommendation:

• Entrepreneurs should consider establishing themselves in Gardermoen, where there is already an active pizza restaurant. This may provide benefits from an existing customer base system and infrastructure.
• SmartGrunder can help find natural addresses in Ullensaker for the pizza restaurant industry, with a focus on development opportunities.

Outlook for the Overarching Industry (Restaurant/Café)

Contrast to the pizza restaurant industry:

• Number of companies: 104 companies in the restaurant/café industry (2025), compared to 2 companies in the pizza restaurant industry.
• Sales: The restaurant/café industry had NOK 1234.3M in 2025, compared to NOK 11.0M for the pizza restaurant industry (103 times higher).
• Employees: 1757 employees in the restaurant/café industry (2026), compared to 26 employees in the pizza restaurant industry (68 times higher).

Peer companies in the restaurant/café industry (top 5 by EBITDA):

Note:

• The restaurant/café industry has higher EBITDA margins (average 7.7%) compared to the pizza restaurant industry (data missing).
• The pizza restaurant industry is a small part of the overarching industry, with lower sales and employees, but potentially higher margins (estimated).

The pizza restaurant industry in Ullensaker is a small but active sector with potential for growth after 2022. With 2 companies and a concentration in Gardermoen, it is possible to establish oneself in an established location. Outlooks are positive, but entrepreneurs must be aware of the industry's sensitivity to external factors. SmartGrunder can help find natural addresses in Ullensaker for the pizza restaurant industry, with a focus on development opportunities.