The Pizza Restaurant Industry in Ullensvang: Current Status and Outlook

The pizza restaurant industry in Ullensvang is a small but active sector dominated by a single company, Ekspedisjonen Lofthus As, which has shown variable growth over time. The company experienced an increase in sales and employees from 2021 to 2022, followed by a decline in 2025. The sector has an EBITDA margin of 4% and a gross profit of 63%, indicating a relatively stable financial position. Prospects for new entrants are mixed, with opportunities during growth periods and challenges related to competition from broader restaurant and café sectors.

Economic data shows that sales in the pizza restaurant industry in Ullensvang have fluctuated over time. From 2016 to 2021, sales increased from NOK 0 to NOK 4.9 million, followed by weaker development in 2025 with sales at NOK 5.2 million. Employee numbers have shown more pronounced variation, increasing from 0 in 2016 to 59 in 2024, followed by a decline to 31 in 2026. This indicates a dynamic sector with both growth periods and challenges related to operational economics and market conditions.

There is one registered company in the pizza restaurant industry in Ullensvang: Ekspedisjonen Lofthus As, an AS company established in 2017. The company has 41 employees and reports an operating profit of NOK 104,000 and an EBITDA of NOK 254,000. The AS organizational form is the only one registered in the sector. The company has not been bankrupt but has experienced a sales decline of -5% in the last year.

All businesses in the pizza restaurant industry in Ullensvang are located in Lofthus. In this area, one company with 41 employees, operating income of NOK 5.3 million, and sales of NOK 5.3 million is registered. Economic indicators such as gross profit (63%) and EBITDA margin (4%) show a stable operational economy, despite a sales decline in the last year.

The industry has been relatively stable with no bankruptcies registered for companies in the sector. However, employee numbers show significant variation over time, increasing from 11 in 2018 to 59 in 2024, followed by a decline to 31 in 2026. This may indicate operational dynamics related to market conditions and competition from other restaurant formats in the area.

For the foundation of a new pizza restaurant in Ullensvang, it is important to assess both opportunities and challenges. The only business in the sector showed an increase in sales and employees from 2021 to 2022, but a decline in 2025. This may indicate vulnerability in the sector, particularly in relation to competition from broader restaurant and café sectors. However, growth in sales and employees during 2021-2022 shows potential during growth periods.

In the broader restaurant/café sector in Ullensvang, 30 companies are registered, compared to one in the pizza restaurant industry. Sales in the broader sector increased from NOK 38.7 million in 2016 to NOK 61.9 million in 2022, followed by a sharp decline to NOK 22.3 million in 2025. This shows a more volatile sector with greater variations in operational economics. Examples of competitors in the sector include Asian Wok As (sales NOK 7.7 million, EBITDA NOK 2.5 million) and Røldalsterassen As (sales NOK 2.9 million, EBITDA NOK 741,000).

The pizza restaurant industry in Ullensvang is a small but active sector with a single company that has shown both growth and decline over time. Economic data shows a relatively stable operational economy, but with challenges related to competition from broader restaurant and café sectors. For new entrants, it is important to assess both the potential during growth periods and the risk of sales and employee declines. SmartGrunder can help founders find suitable locations and evaluate market conditions in the municipality.