The Pizza Restaurant Industry in Vestby: Current Status and Outlook

The pizza restaurant industry in Vestby shows a unique situation: there are no registered pizza restaurants in the municipality according to available data. This creates both challenges and opportunities for entrepreneurs. The broader restaurant and café industry in Vestby, however, has a more stable presence, with 42 companies in 2025. Prospects for a new pizza restaurant must be assessed in light of the broader industry's dynamics, including fluctuations in sales and employees over time, as well as competition from existing restaurants and cafés.

There are no registered pizza restaurants in Vestby according to available data. The broader restaurant and café industry in Vestby, however, shows a complex economic development:

• Sales: From NOK 93.8 million in 2016 to NOK 34.8 million in 2025, a decline of 63% over the period. The most significant fluctuations occurred between 2020 and 2022, with a decline of 36.1%.
• Employees: From 411 in 2016 to 278 in 2025, a decline of 32%. The most significant reduction occurred between 2021 and 2022 (+21.3%), followed by a decline of 14.1% between 2023 and 2024.

This shows a highly dynamic industry with significant fluctuations, especially after the pandemic.

There are no registered pizza restaurants in Vestby according to available data. The broader restaurant and café industry in Vestby, however, includes 42 companies in 2025, with a mix of organizational forms:

• Shareholding companies: Dominate with 28 companies (67%), including well-known names such as Son Drift As and Pepvest As.
• Sole proprietorships: Account for 12% of the companies, with examples such as Hølen Kafè As.
• Other organizational forms: 20%, including companies such as Brevik Kro Og Pizza As.

There is no specific data on pizza restaurants in Vestby, but the broader industry shows a diversified structure.

There are no registered pizza restaurants in Vestby according to available data. The broader restaurant and café industry is distributed across several districts in Vestby, with a focus on:

• Son: 12 companies (29%), including Son Drift As and Son Sushi As.
• Vestby: 14 companies (33%), with a focus on the central area.
• Hølen: 6 companies (14%), including Hølen Kafè As.

There is no specific data on pizza restaurants in Vestby, but the broader industry shows a clear distribution across the municipality.

There are no registered pizza restaurants in Vestby according to available data. The broader restaurant and café industry, however, shows significant dynamics:

• Bankruptcies: 12 companies in the industry have gone bankrupt between 2020 and 2025, including Vestby Restaurant As Konkursbo and Remma Invest As.
• EBITDA: Ranging from NOK 2.9 million (Son Drift As) to NOK -22,000 (Sollys As).
• Sales: Ranging from NOK 12.2 million (Son Drift As) to NOK 0 for several companies, including Burger King Avd 5046 Vestby.

This shows an industry with both successful and weak companies, with significant fluctuations in profitability.

For entrepreneurs considering starting a pizza restaurant in Vestby, the data show a challenging market:

• Competitiveness: The broader restaurant and café industry has 42 companies, with significant variation in sales and profitability.
• Market saturation: Sales in the broader industry have fallen by 63% since 2016, with a significant decline after 2020.
• Competition-related challenges: Existing companies such as Pepvest As and Son Drift As have higher sales and employees than a new pizza restaurant could achieve.

A possible strategy could be to focus on specialized segments, such as vegetarian pizza or combinations with existing restaurants.

The broader restaurant and café industry in Vestby shows a more stable condition compared to pizza restaurants:

• Sales: NOK 34.8 million in 2025, a decline of 63% since 2016, but with stabilization after 2023.
• Employees: 278 in 2025, a decline of 32% since 2016, but with stabilization after 2022.

Peer companies in the industry include:

This table shows a wide variation in profitability and size, with both successful and weak companies.

The pizza restaurant industry in Vestby shows a unique situation with no registered companies, creating both challenges and opportunities. The broader restaurant and café industry shows a more stable condition, but with significant fluctuations in sales and employees over time. Entrepreneurs should consider competition from existing companies, as well as market saturation in the industry. A possible strategy could be to focus on specialized segments or collaborate with existing restaurants to create unique offerings.